Facts Not Feelings with Brooke C. Furniss

Recently, I've attended quite a few meetings about Merchandising. As a result, this made me wonder what else we are doing to light our money on fire with our spending. How much is a video worth if a picture is worth 1,000 words? What about a bad photo or video?

A few years back we were looking to build a home. For some reason, we decided to look at homes to buy for a very short period. During this time, I came across this home on Zillow that had horrible photos. I actually remember saying “oh man that is ugly.” Fast forward to the weekend, we were driving around the neighborhoods where we would like to potentially live. We drive by a home that we both really like, and it looks oddly familiar. I pull up Zillow thinking there is no way this could be the same home. Have you ever seen Nailed It!? Yeah it was like that the photographer/real estate agent on Zillow saw one YouTube tutorial on how to take photos and thought they could become Ansel Adams. A chance encounter with the house would have never led us to see this home, find out what it really looked like, and ultimately purchase it. As soon as I saw the botched photos, I wrote it off.

How many times do we do this in our industry? Are our vehicles being photographed in a way that is unappealing to our clients? Is our website set up in a way that leads to a loss of business at the first site? Is our own determinant keeping us from even getting a chance at the plate?

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Chapters

0:00 Start

2:10 Anyone hearing a lot about merchandising lately? Is this one of the new buzzwords to close out the year? Are photos really that important? Are we over or underselling our inventory?

3:10 What do house hunting, Zillow, NailedIt!, and merchandising vehicles have in common?

5:42 Are we losing our opportunity at the plate and without  evening knowing it? Are customers writing us off before we ever have a chance to speak with them?

8:39 Are you performing a digital merchandise audit to make sure your inventory is up-to-date?

#FactsNotFeelings #MovingAutomotiveForward #Merchandise #MerchandiseInventorySystem #AreYouMerchandisingCorrectly #ChanceAtThePlate #AreYouLosingYourChanceAtThePlate #Zillow #PictureIsWorthA1000Words #CarConsultant #Consultant #AutomotiveConsultant #CarTalk #CarDealership #Podcast #Automotive #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

There has been a lot of buzz lately around CDP, CLV, and for some reason adding more acronyms to our industry that already has more than NASA! Back in August I had the pleasure of sitting down with Steve Apicella, Chief Executive Officer of Strategic DX - Your Dealer Experience, and we covered many topics, including Customer Lifetime Value (CLV). Considering the current landscape, it seemed a good time to return to this episode!

How many of our businesses provide seamless customer experiences throughout the entire buying process? How many of us are truly connected to our customers throughout their entire digital lifecycle? Is one and done what we're after, or are we interested in repeat and referral traffic? As Steve put it, "Connect the Disconnected" applies to not just our industry, but to CLV, CDP, and however else you want to label it!

Think about your current business culture and process. Are you do the following

Connecting the Disconnected

Focusing on Customer Journey

Embracing the Customer

Inspire A Lifetime Customer

Championing Customer Loyalty

Always thinking “Great…what now?”

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#FactsNotFeelings #MovingAutomotiveForward #ConnectTheDisconnected  #CustomerLoyalty #CLV #CustomerLifetimeValue #CDP #FactsNotFeelingsFriday #SteveApicella #StrategicDX #YDE #YourDealerExperience #ConnectedRetail #CustomerJourney #InspireLifetimeCustomer #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BZConsultantsGroup

What an awesome show we had with Bob Lanham on Friday! What were your top takeaways from MRC? In our discussion, we talked about how it's okay to have differing opinions and how this can help us all grow. If we continue to stay in our echo chambers, we can’t grow to full potential. It should go without saying that how we go about offering and discussing our thoughts must be in a professional manner.

A few months back, you all witnessed my shoulder go out live on the air. That was a fun episode! What you may not have known is that I have now been dealing with a shoulder issue a year now. For those of you who don’t know, my life before auto was in the medical field, so I had been doing everything in my repertoire and so have my doctors. We had relegated it to “well guess that is gonna hurt for the rest of my life!” Chris is in a networking group with a gentleman by the name of Dr. Joe Ethen at Elite Wellness. Dr. Ethen has this new technology called StemWave that is supposed to be amazing and fix about everything. There are a total of 3 machines in the state of Illinois. The Chicago Cubs have 2, and he has the other one. I was already skeptical! I started researching the technology and saw it was actually legit. I decide what the hell; what’s the worst that can happen? It doesn’t work? After about a month of treatments, I am not saying I am 100% better, but there is definitely improvement.

What does this have to do with automotive? If I would have continued to be stuck in my ways and said, “Nope, I know best and this won’t work! I have been doing all these other things for years and they didn’t work, so it won’t!” What if I continued to listen to others that knew nothing about this technology and simply had them reinforce my idea vs doing the research and asking others that truly knew that the technology worked? What if Dr. Ethen never decided to be the first? Going back to Bob and I’s conversation on Friday, are we constantly striving to learn, grow, and not surround ourselves with yes sir/ma'am?

Connect with Bob Lanham: https://linqapp.com/bobhlanham?r=link
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Chapters

0:00 Start

1:53 What was the main takeaway from our conversation and from the Modern Retail Conference as a whole?

2:17 Are we living in an echo chamber? Do we push back in a professional manner when we don’t agree or does our silence speak in agreement when on the inside we feel differently? Do we encourage our team to stand up for what they believe? We are not always going to see eye to eye, and that is ok. The question becomes are we then having healthy conversations that grow our industry?

3:32 What some may not know is that my life before auto was in the medical field. If you caught the  “Howdy Partner”episode live or on YouTube back on October 7, you saw my shoulder go out on air. About a month ago, I was introduced to Dr. Joe Ethen and StemWave. What does this have to do with automotive and living in an echo chamber?

7:55 Do you surround yourself with people that only tell you what you want to hear, or do you surround yourself with individuals who are honest with you, that challenge you to be better, and that have your best interests at heart?

#FactsNotFeelings #MovingAutomotiveForward #EchoChamber #PushBack #ChallengeStatusQuo #ItsOkToDisagree #AgreeToDisagree #GoodConflict #StemWave #BobLanham #CarNow #MRC #ModernRetailConference #TopTakeAways #EliteWellness #JoeEthen #Podcast #Automotive #WomenInAutomotive #CarConsultant #CarTalk #CarDealership

We have the top takeaways from the Modern Retail Conference for anyone who was at the gorgeous Eau Palm Beach Resort and Spa in person and attended the three days of jam-packed content of workshops and keynotes, watched it virtually and furiously took notes, or had a little FMO because they could not attend. Let's face it, Thanksgiving has come and gone, and any notes you took are lost!

In order to do this recap episode justice, I need the one and only Bob Lanham by my side to assist me and shine some light on the top MRC takeaways. Bob joined CarNow in September of 2022 as Senior Vice President of Retail Development. While most of us know Bob from Meta (formerly Facebook) and called him everytime we had a Facebook issue, he has a rich digital/tech history previously being the Head of Automotive Retail atMeta where he was responsible for driving advertising and partnership demand for Meta’s apps globally. He started his automotive career at Toyota of Sarasota selling cars as a commission only sales representative before becoming the Internet Sales Manager and F&I Manager.

Alright, let’s do this. In no particular order, let’s jump into the top 10!

1. Name Change
2. Expanded Educational Tracks on Numerous Different Topics
3. Big Time Focus on the Ever Changing GA4 and the ASC 1.0 (Automotive Standards Council)
4. Using data to drive decisions while also understanding certain branding campaigns truly can’t be measured - Stop Trying. Are we using all this data we have to track the customer lifetime value?
5. Darren Doane - Mic Drop Moment for Creators
6. GLBA and XML/ADF - Still having the same discussion since January 2022. Also the “6-Month Extension'' doesn't apply to having your Jan 10th requirements in place (must conduct a security risk assessment and base you ISP on that this)
7. Kirk Preiser, Director of Retail Buying Experience, Audi
8. Changing Dealership Culture regarding Digital Retailing. How Toyota SmartPath Is Changing The Toyota Retail Experience With The Help of Its Dealers. Aligning Process with Technology: A Crucial Step in Building a Modern Sales Blueprint (SET & Proactive Dealer Solutions)
9. How We Embraced Conversational Commerce: Walt Massey Case Study
10. Removing Website Forms and Embracing Real-Time Retailing – Dealer Case Studies

Connect with Bob Lanham: https://linqapp.com/bobhlanham?r=link
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Chapters

0:00 Start

1:32 Before jumping into our top takeaways from MRC, let’s start with getting to know the incredible Bob Lanham and how he got into this crazy industry.

5:30 There's a reason why I specifically waited to do this recap a couple weeks after the Modern Retail Conference event. Whether you're watching virtually or attending the event live in person, we take all these notes in the hopes to implement everything we learn. A few weeks go by, it’s a holiday, and then the notebook you jotted all those life changing notes is nowhere to be seen. The hope is that this episode jogs a few “a-ha moments” for you all and you can return to crushing it and maybe even add a few more tricks to your trade!

9:03 Now while these are our takeaways, what are your top takeaways from MRC? What did we miss?

51:37 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward  #BobLanham #CarNow #MRC #ModernRetailConference #TopTakeAways #TopTen #Top10 #WhatDidWeLearn #ConversationalCommerce #DealershipCulture #ToyotaSmartPath #DigitalLifecycle #CLV #RetailExperience #DigitalRetail

60 minutes, four quarters, 90 minutes, whatever the game, you have to play to the very last second. You have to play to the very last whistle and until the clock hits double zeros. How many last second shots have we seen, last second field goals, walk  off home runs? Now let’s take this the other direction. Yesterday, instead of getting the ball back and giving the freight train Derrick Henry, Ryan Tannehill, and the Tennessee Titans a chance to drive down and win the game, Kevin Strong decided to lose focus and run over the Cincinnati's snapper, which is something that is drilled into every player to never ever do. This resulted in a roughing penalty and a first down for the Bengals, leading to a Win for Joe Burrow as he could run out the clock.

This got me thinking, are we playing every down in our lives? Do we play until the clock hits double zeros? Instead, are we committing penalties that allow our competitors to win? Do we lose focus, whether intentionally or unintentionally, to the point that it costs us and our company? When needed, do we take a timeout for a break? Is there seamless, streamlined, and open communication inside your organization so everyone knows the plan, where to improve, and where to find help?

Did you play all sixty minutes on your last day of work ? Did you give 100% on all downs? Instead did you lose focus and take off a play? We all are human and will make mistakes. The goal is to strive each day to be better than the previous. Others are directly impacted when we fail to carry our share.

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Chapters

0:00 Start

0:40 Trying to get back into things after a long Thanksgiving Weekend packed with family, friends, Illinois High School State Football Championship, and the funness of a new website launch! Once all issues are resolved, I promise the merch store will launch!

3:25 Shoe/Jordan Wall #2 is finally up and compliments the OG Wall very well!

4:54 With my beloved Titans running over line and handing the game over to Bengals, it got me thinking, how often do we lose focus in our lives and in the workplace? In the words of Deadpool, are we giving maximum effort? Do we opt to take a 28-3 lead and take the rest of the game off, or do we instead continue to play every play and come back to win? When necessary, are taking those timeouts to regroup and refocus?  Do you have seamless, streamlined, and open communication within your organization so everyone knows what to do, where to improve, and where to get help? As humans, we are bound to make mistakes. The goal is to improve each day. Failure to carry our share directly impacts others.

#FactsNotFeelings #MovingAutomotiveForward #AreWePlayingEveryDown #AreWePlayingUntilClockHitsDoubleZeros #PlayEveryDown #PlayAllFourQuarters #PlayAll90Minutes #PlayUntilTheWhistle #Give100 #AreLosingFocus #TennesseeTitans #Podcast #Automotive #CarConsultant #DigitalMarketing #AutomotiveMarketing  #AutomotiveConsultant #MRC #Chiberia #Facebook  #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

After a glorious week in sunny gorgeous Palm Beach, Florida, we are back in Chiberia and 2 degree weather. There was no easing into it. We went from being on a high being surrounded and being taught by the best and brightest minds to being slapped in the face with the cold harsh reality of…cold…pure harsh windchill Chicago Cold!

We will have a full recap of the show in another episode. It never ceases to amaze me how anyone pulls off a successful conference. Whether it is MRC, Fixed Ops Round Table, Used Car Week, or anything in between, it takes so much work. It takes blood, sweat, and tears to make each year’s event a triumphant success. I applaud all of you! A unifying Automotive Standards Council (ASC) of 80+ companies joined forces at this year's MRC to standardize GA4 for our industry, setting the event apart from previous years. We must remember to hold true to this agreement and champion the better good. The honor of being on this council and speaking on this topic is not something I take lightly. GA4 is a finicky toddler that throws tantrums. Despite our love for this child, we understand it is still a child and has a lot to learn. Like a child, GA4 and Data Studio (I simply cannot call it Looker) refuse to compile some days. Let us all remember we are in this together and help each other!

Confession time. Anyone that has looked at my site over the last year has “site shamed” me. You know what, YOU HAVE EVERY RIGHT! It looks like shit! As a consultant, how could you have a site like that?! Long story short, exactly what I preach: vendors and partners and over promised and under delivered GOOD NEW!! New site launching this week!! 

Speaking of acting like a child, anyone else having Facebook Business Manager hacking issues? Please ensure every Admin has MFA/2 Factor Authentication. If you have the fun filled pleasure of having your Business Manager hacked, change your Facebook password immediately.  Please don’t have your password be “password” or the same one you use for every other account. If your Business Account is gone, the hacker has full control, which means they have all information, including your credit card information. The personal account of the Administrator responsible is also compromised. Facebook Support is not the swiftest, so reach out immediately to them as it will take a few days to resolve the issue. Pauses your ads immediately!

Have a wonderful Thanksgiving! We will see everyone back next Monday!

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Chapters

0:00 Start

3:10 When returning from Palm Beach, Florida Chicago can't be 2 Degrees! At the same time of MRC, the Fixed Ops Round Table and Used Car Week were going. Please remember how much work goes into pulling off a successful conference.

5:58 It was notable this year's MRC was not only renamed but had a unifying Automotive Standards Council (ASC), where 80+ companies agreed to standardize GA4 for our industry. We must remember to stay true to this agreement while championing the greater good. GA4 is nowhere finalized and thus is a work in progress.  

9:14 BZ Consultants Group is graduating to the big kids table of websites this week! It will be a one-stop site to learn about BZ Consultants, catch up on Facts Not Feelings Episodes, and with a Merch store coming soon!  

11:13 Speaking of acting like a child, anyone fallen victim to the growing problem of having your Facebook Business Manager hacked? Do you know what to do when/if your Facebook Business Manager is hacked?

Tuesday morning at 9:58 AM, is this the 100th or 300th time you've checked your eBlast with your heart pounding and hands sweating before you hit Send? Every single time a marketer sends an eBlast, a little panic attacks ensue! At least 50 times we read the content and still need a Xanax to survive! I have been there. I’m gonna let you in on a little secret, if that eBlast doesn’t go out right at 10:00, the world is not going to end. WHAT?! Blasphemy, Brooke!

You all know I have a bit of love…or addiction to shoes and Jordans. Nov 19 marks the release of the highly anticipated Air Jordan 1 High “Lost and Found.” Here's how Sneakerheads can purchase shoes (or slam their heads against the wall and cry themselves to sleep). There is the Nike App and the SNKRS APP. One of these is not like the other. The Nike App usually ends with a very happy customer. The SNKRS App is a completely different story. EVERYONE takes a L. It is near impossible to ever hit on SNKRS. How has a business built a product that almost guarantees dissatisfaction and how has a consumer continues to put up with this? Why are we a glutton for punishment? While we are stressing about the eBlast going out right at 10:00 AM and having everything exactly right, yet all of us SNKRS App users keep going back to Nike after being burned time and time and again and; saying “Yes, Sir! May I have another!”

Now Nike knows their process is flawed. The Nike Executive's kids are hitting on 98% of all kicks, while the rest are getting Ls. Let’s circle back to these highly coveted Air Jordan 1 High Lost and Found. Nike announced that they will grant “exclusive access” to people that have entered and lost at least 20 Air Jordan High releases. Now before I unpack that statement, what does “exclusive access” mean? Does that mean you are finally going to hit on them? NO! It in no way means the shoe or your size is guaranteed! Last year they also implemented this “exclusive access” and it was based on 50 variables.

Nike built an “exclusive access” program for their shoes because they know that most people don't really hit on them while we're throwing down Tums and Pepto stressing about the eBlast. I love what I do and all things digital marketing. Please remember that it is not brain surgery and we are not saving the world. If the email goes out at 10:15 or not even on a Tuesday, it is going to be ok.

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Chapters 

0:00 Start

3:13 As marketers we stress so much about that that eBlast going at right at 10:00 on Tuesday. We put our health through it. Despite checking, proofreading, & verifying the content a million times, we still have a panic attack before sending it. Why do we continue to do this to ourselves? The world is not going to end if the email doesn’t go out at 10:00. Maybe we should take a page from Nike’s book. Consumers know we will not win because their system is so flawed. Due to this constant loss of consumer rights, they have created an "exclusive access" program. We don't want to set the bar so low that our clients are praying for a miracle. Our work is important, but we aren't saving the world with it.

#FactsNotFeelings #MovingAutomotiveForward #AirJordan1LostAndFound #LostAndFound #Nike #SNKRS #AirJordan1 #TakingAnL #ExclusiveAccessSNKRS #JordanBrand #DigitalMarketingNotBrainSurgery #eBlastDoesntHaveToGoOutAt10 #BestTimesToSendEmails2022 #DontStressTheLittleThings #Podcast #Automotive #WomenInAutomotive #DigitalMarketing #BrookeFurniss

There are few things you need to know about me. I’m a Sneakerhead. I have a very eclectic range of music, & believe R&B, true R&B, may be the best genre ever. Next to Js, my only other addiction is Diet Dr. Pepper. The other thing you must understand about me is I'm loyal to a fault. I'll protect my friends & loved ones at all costs. This same loyalty extends to my clients. You all know at this point, I tell it like it is. I can be politically correct when needed. Today is not one of those days. Buckle in folks.

How much do you truly own as a business? Perhaps the better question is: do you know how much you should own? Would you be able to ask the right questions in order to obtain this mystical answer? In a world where GA4 & GLBA are creeping closer to whatever date Google chooses to make & re-make, owning your data becomes a necessity. As I sit in meetings, I'm constantly amazed at how many times dealers ask for their OWN data & X company refuses to provide it. Why? The data belongs to them, not to advertising, CRM, websites, or insert X's data. Stop the madness! Numerous times, the dealer doesn't know what to ask, resulting in a hostage situation. Liam Neeson shouldn't need to intervene to find all the ransomed data. When it comes to your data, remember the words of J Holiday, Mya, & about every R&B singer “Baby, It’s Yours!”

As a business partner, you demonstrate full transparency & integrate everything. This allows the dealer to see what is truly happening. When a vendor chooses to not follow this protocol, there's a lack of transparency & trust is lost. Dealers shouldn't rely on a report that is 100% one-sided & without any way to verify any of the data presented to them. Why do we have to keep having this conversation?

An overview of some tools that are constantly under the thumb of certain companies when the DEALER should be the owner:

Google Analytics/GA4 Account
Search Console
Access to all views
Ad Words, Search Console & Connected
Google Business Profile
All GBP 360 Tours
GBP Chat
Facebook & Business Managers
Social Accounts
Reputation Management Tools
CRM & CRM Reporting
As long as the information is securely administered to the appropriate party, it’s dealer’s decision on where information is delivered NOT the CRM Company
Website
Remember you own certain assets even if you part ways. Think about this: blogs, photos, videos, everything that was created.
Chat
All Third Party Providers

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Chapters
0:00 Start
1:08 Who's heading to MRC? What about The Fixed Ops Round Table?
4:03 I'm loyal to a fault. I protect my client’s brand.
5:26 How many business owners own their own data as opposed to having a Vendor own it & granting them access to it? What percentage of businesses are only given "Read & Analyze" access to their OWN data, causing them to be at the mercy of the Vendor to view reports? First Party Data is YOUR Data as a business, not a Vendor’s. You need this information more than ever as GLBA & GA4 approach.
8:05 Dealers shouldn't rely on a report that doesn't allow for any verification of the information provided. Why trust an organization doesn't allow them to own & integrate their own data?
11:26 What data should you own? Let’s review some common tools & data that every Dealer sh

It is Halloween and in true Halloween fashion the power went out right before coming on live! (insert scary do-do-do-do music)! While we are not possessed over here, we do want to stay with the festive Halloween theme! I was never a big fan of Halloween growing up. I know you are probably thinking to yourself, “Wwwhhhaatt?! Free Candy = Good! Dress up as your favorite superhero every year, awesome!” It simply baffled me why some people would intentionally scare other people or put little children in fear. For me, I choose treats over tricks!

Don't forget to have fun this Halloween. Remember to have fun with your team. Celebrate the small victories. Everybody loves hitting the homes with full size and King Size candy bars. Were you ever disappointed when you hit a home that had the Fun Size Twix, Snickers, Skittles, or any of the name brand candy? As long as there wasn’t a toothbrush or an apple, you were happy because it was CANDY! Celebrate all the wins, whether they are Fun SIze or King Size!

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Chapters

0:00 Start

0:40 Happy Halloween! A little extra Halloween Surprise for you all. For those listening in Podcast Land and wondering why the audio is a little… off today, you are going to have to hop over to YouTube to see this one of a kind costume I have hand picked just for you!

2:50 Remember back in September when I had the massive allergic reaction to the metal headband from all the Ted Ings Roaring Twenties Fixed Ops Round Table Panels? Well, I was dubbed the “unicorn” in our household hence the inspiration for my Halloween costume!

4:38 I have never been big on Halloween. Don’t get me wrong, I was always about the free candy. As the favorite aunt, yes the favorite, of 14 nieces and nephews, I absolutely love seeing all the little kiddos in their adorable costumes. I simply have never understood intentionally scaring people and striking fear in children. Wearing a mask and pretending to be something I am not seems counterintuitive.

5:53 In business, are we remembering to celebrate the Fun Size wins along with the King Size bonus achievements? As a kid, the King Size candy bars were an added bonus. The Fun Size candy made up most of our candy stash. Without the hard work of the Twix, Snickers, Reese’s, Skittles, M&M’s, Starburst and all other Fun Size candy, we would not have much of a  Halloween candy haul! Are we doing this in business? Let's not forget to celebrate all the Fun Size victories that built our massive success. Are we too focused on the one off King Size Candy Bars wins?

#FactsNotFeelings #MovingAutomotiveForward #HalloweenEdition #DontForgetToHaveFun #HalloweenEditionDontForgetToHaveFun #Halloween #TrickOrTreat #WeChooseTreatsOnHalloween #ChooseTreatsOverTricks #FunSize #HalloweenCandy #CelebrateTheWins #HaveFun #AndreaAmico #Privacy4Cars #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Consider the last time you rented a car or returned a car to the dealership. What happened to the information on your phone in the car? Did you delete it? In addition to you, how many other passengers left their phone information on the car while you were in it? Are you truly aware of what your car knows about you and what others have access to if you don't delete your data? Over four out of five cars sold last year contained personal data and information.

Founder of Privacy4Cars, Andrea Amico, joins me to discuss the ever-growing security issues with phones, the privacy of personal data, the automotive industry, and how he is proving that not all heroes wear capes!

Connect with Andrea Amico https://qrco.de/bcvBFZ

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Chapters

0:00 Start

2:37 Did you know there was a company that protects you against all the data your car collects on you? Andrea Amico and his company Privacy4Cars is the first of its kind. Why is this so important to you? Why should you care that your car is a constant Big Brother? Cars are the third screen. Would you hand your unlocked phone to anyone, let alone a stranger? No. Cars are no different.

4:41 Andrea Amico on Privacy4Cars' history and his passion for debunking myths and our mutual love of facts not feelings!

5:56 Let’s start busting some of these myths! Do you truly know what happens when you plug your phone into your car? Do you know data and personal information is transferred to the car? Are you aware of your legal rights? This data can easily be accessed by law enforcement without a warrant, criminals, and others. While your phone may be encrypted, your car is not! Is data transferred if you only use bluetooth?

10:17  Does your dealership currently have a procedure to remove all customer information when a car is traded into the dealership? In 2021, more than 4 out 5 cars were resold with customer’s information still on them. Even when businesses claim they are removing the data,  30-70% are still leaving personal customer data in the vehicle’s system.

12:57 Do you feel your life is boring, and it doesn’t matter if Big Brother is listening in on you? Your car is literally building a profile on you.

17:45 Where does the ownership and responsibility lie to remove personal data from the vehicle? How many privacy policies do you need to read for your car? Did you know that on average, it takes a college degree to understand these policies, which is not the average reading level in the United States? Think Facebook and Google’s Policies are too long? On average, your car’s policies are longer!

20:53 If something is free, you are the product. As a consumer you are PAID for the vehicle, you should NOT be the product.

24:44 How does the Privacy4Cars App work and help streamline the process?

26:15 Where you can find and follow Andrea Amico and Privacy4Cars

30:53 Lightning Round

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