Episode Summary:

When you think about trying something new with your email marketing, does it stress you out?

If it feels techy or outside your wheelhouse, maybe your first instinct is to bury your head in the sand. (Honestly, that can feel easier than possibly messing up, right?)

But what if "messing up" wasn't the enemy? What if it was actually your best way to gather data, learn about your audience, and test things little by little to see what sticks?

This week's guest, Nikki McKnight, is here to talk about her "FAFO" approach — yes, that stands for F** around and find out. It's about taking action even before you feel ready, and letting clarity show up in the process. This episode will give you permission to run small experiments, learn what works, and build confidence along the way.

In this episode, you'll learn:

• How to find clarity as you build and grow and change your marketing
• What questions to ask (and when) as you make decisions
• The role "tolerance for uncertainty" plays in personal and professional growth

Check out this episode's blog post Connect with Nikki:FAFO Newsletter (Nikki's bi-weekly-ish business experiment for founders) Instagram First Dates & Soulmates Podcast (Nikki's romance podcast with Meg Casebolt) Episode Resources: Book a FREE Discovery Call Other FREE Duett Resources

Duett Services:Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

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