What happens when the strategy stops working, but the mission still matters?

Dr. J.J. Peterson sits down with entrepreneur, author, and Copper founder Allison Trowbridge for a conversation about leadership, adaptation, and the difference between staying committed to a mission and staying attached to a plan.

Over the course of building Copper, Allison faced investor rejections, major pivots, layoffs, and moments when continuing forward seemed impossible. Yet through every version of the company, one thing remained unchanged: the people she set out to serve.

The result is a powerful leadership conversation about knowing what should remain fixed, what must evolve, and why some of the most important leadership decisions begin with letting go.

What This Explores

• Why great leaders stay committed to the mission—not the original strategy

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