In this episode of Badass Softie, I sit down with my longtime friend and former colleague, Tim Schurrer — someone whose leadership shaped not only my career, but the culture and growth of StoryBrand itself.

Tim is the author of The Secret Society of Success, a book that gently dismantles the assumption that success means being the one in the spotlight. And trust me… I’ve watched him live out that message for over a decade.

During our conversation, we explore:

Tim and I both believe this with every fiber of our leadership bones:

And honestly? Most people aren’t wired for the spotlight anyway — and that’s not a shortcoming. It’s a superpower when you understand how to use it.

If this episode resonates with you, I’d love for you to subscribe, comment, or leave a review — it helps more people find conversations like this one.

For leaders who chase big goals but crave meaning just as much as momentum — this conversation is for you.

Dr. J.J. Peterson sits down with Amy Porterfield, New York Times bestselling author of Two Weeks Notice, to unpack how ambition can serve you without consuming you.

Amy shares how she went from corporate employee at Tony Robbins to building a multimillion-dollar business — and how redefining “enough” transformed both her leadership and her life.

Together, they dig into the leadership lessons that every high-performer needs to hear: how to bet on yourself, stop moving the goalposts, and lead with clarity instead of chaos.

You’ll learn:

This episode isn’t about slowing down — it’s about leading smarter.

📘 Grab Amy’s book: Two Weeks Notice

🎧 Subscribe, comment, or leave a review — and keep leading with both strength and softness at BadassSoftie.com.

You’ve been grinding nonstop: chasing goals, managing pressure, holding it all together. But lately, even the wins don’t feel like wins anymore. If that sounds familiar, this episode is for you.

What do you do when life doesn’t go to plan — when the roadblocks, losses, and grief feel like they’ve stopped you in your tracks?

Most leaders don’t fail because they lack skill — they fail because they stop asking the right questions. When the path feels murky, pressure mounts, and clarity fades, it’s easy to slip into control or chaos.

Connect with Amy directly via email at [email protected]Linkedin.com/in/kudralobar/

Most leaders think they’re self-aware — but they’re often just self-critical. The truth is, you can’t lead what you don’t feel. When emotions go unnamed, they run the show from behind the scenes, shaping decisions, reactions, and team dynamics.

Most leaders assume that working more hours means getting more done. But what if doing less actually produced better results—and a healthier, more loyal team?

Most leaders feel caught between impossible expectations. Be driven, but stay humble. Strive for excellence, but give yourself grace. Speak with candor, but never lose kindness.

When you stop trying to solve the tension and start learning to dance with it, you’ll discover a whole new way to lead — with both strength and softness. That’s the heart of being a Badass Softie. www.BadassSoftie.com

Have you ever worried that if you’re honest about your struggles, your team will lose respect for you? Many leaders default to fear and control to protect authority but that approach actually kills creativity and trust.

On this episode of Badass Softie, Dr. J.J. Peterson shows why being “safe” doesn’t mean being weak. True safety creates environments where teams can take risks, tell the truth, and do their best work. Skill may get you in the room, but character is what keeps you there.

This week J.J. is joined by Blaine Hogan — a creative director and storyteller who has worked with Nike, LeBron James, Arnold Schwarzenegger, and more. Blaine shares how panic attacks, failure, and rebuilding character shaped his leadership and why honesty and vulnerability became the very tools that made him stronger. His story shows you how to stop leading from fear, build the kind of trust that fuels creativity, and turn personal setbacks into the credibility your team needs to follow you.

You’ll take away:

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When you stop leading from fear and start leading with courage and character, you’ll create the kind of culture where people and performance can truly thrive. That’s the essence of being a Badass Softie. www.BadassSoftie.com

If your business is just delivering “good service,” you may already be forgettable. Customers don’t talk about good — they remember extraordinary. Those are the moments that earn loyalty, spark word-of-mouth, and make your business unforgettable.