Failure To Launch: A Fluid Podcast

Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos 'big bet'. Yet following the launch, Amazon announced they'd lost $170 million and fired their entire hardware engineering division. What happened?

Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/

https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html

https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html

https://www.fastcompany.com/3039887/under-fire

https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html

https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe

https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/

https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/

https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/

https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire

https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.fastcompany.com/co-design

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.wsj.com/articles/BL-DGB-24752

https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7

https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184

https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/

https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone

https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales

https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report

https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good

https://en.wikipedia.org/wiki/Fire_Phone

https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/

https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203

Hosted on Acast. See acast.com/privacy for more information.

How this one man helped a company lose over $35 million with this one weird trick. 

Sources:

https://www.nytimes.com/2009/01/08/business/media/08adco.html

https://www.nytimes.com/2008/11/18/business/media/18adco.html

https://web.archive.org/web/20070316233040/https://www.gawker.com/news/evil-bosses/who-are-the-worst-bosses-in-new-york-240788.php

https://richardlinnett.files.wordpress.com/2012/09/arnell-on-a-mission1.pdf

https://marklipton.com/post/profiles-in-mean-peter-arnell

https://www.gawker.com/244608/new-yorks-worst-bosses-peter-arnell

https://www.nytimes.com/1997/03/27/business/testing-a-wider-concept-of-sexual-harassment.html

https://www.flickr.com/photos/fallenposters/4107118435/

https://www.beveragedaily.com/Article/2008/05/07/PepsiCo-s-Tropicana-OJ-tops-1bn-in-annual-sales

https://www.adweek.com/brand-marketing/pepsicos-tropicana-1-billion-juice-giant-84119/

https://www.theguardian.com/environment/2009/apr/06/organic-sales-soil-association

https://www.youtube.com/watch?v=WJ4yF4F74vc

https://www.cbsnews.com/news/arnells-explanation-of-failed-tropicana-design-resembles-his-nonsensical-pepsi-document/

https://www.bevnet.com/news/2009/1-9-2009-Tropicana_squeeze/

https://www.newsweek.com/crazy-genius-brand-guru-peter-arnell-76137

https://www.printmag.com/featured/the-best-of-2009/

https://hbr.org/2009/02/tropicanas-marketing-folly.html

https://www.adweek.com/agencyspy/arnells-latest-design-debacle-tropicana-returns-to-orange-with-protruding-straw/3965/

https://designresearchgroup.wordpress.com/2009/02/28/rip-it-up-and-start-again-tropicanas-failed-bid-to-update-its-orange-juice-packaging-design/

https://www.packaginginnovation.com/brand-equity/tropicana-packaging-case-study-2009-2012/

https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/

https://www.marketingmag.com.au/news/packaging-tales-from-the-front-line-of-branding/

https://www.cbsnews.com/news/peter-arnell-advertisings-anti-midas-writes-a-book-about-why-he-eats-50-oranges-a-day/

https://www.cbsnews.com/news/why-the-firing-of-weird-design-guru-peter-arnell-was-a-long-time-coming/

https://www.architecturalrecord.com/articles/3099-exhibition-review-frank-gehry-curates-peter-arnell-at-milk

Hosted on Acast. See acast.com/privacy for more information.

Part 2 of our story of how a PR stunt by LifeLock went terribly wrong.

Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963

https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651

https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863

https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115

https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785

https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php

https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/

https://www.nytimes.com/2008/05/24/business/24money.html

https://en.wikipedia.org/wiki/Todd_Davis_(businessman)

Hosted on Acast. See acast.com/privacy for more information.

In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong?

Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963

https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651

https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863

https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115

https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785

https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php

https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/

https://www.nytimes.com/2008/05/24/business/24money.html

https://en.wikipedia.org/wiki/Todd_Davis_(businessman)

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.