On this episode of Bone Talk, BHOF CEO Claire Gill sits down with Natasha Williams, CEO of Phoenix Hipwear, a brand that produces a soft and functional hip protector designed to reduce the risk of a hip fracture by up to 80%.  As a member of BHOF’s Corporate Advisory Roundtable, Natasha is also a passionate advocate for hip protection and fall prevention. Natasha's journey into the world of osteoporosis started with her mother working at nursing homes and she recognized the significant need for innovative hip protection solutions.

Some key topics discussed in this episode include:

• The significant impact of hip fractures

• Importance of preventing falls

• Innovations in hip protection

• Empowering individuals through education and awareness

Natasha is a strong advocate for living an active life even as you grow older. The risk of falls or fractures should not scare you. By applying preventive measures, individuals can take care of their bone health and enjoy a strong, vibrant life.

• About Natasha Williams

• Phoenix Hipwear

• Preventing Falls and Broken Bones

• Bone Health & Osteoporosis Foundation (BHOF) Website

• BHOF Corporate Advisory Roundtable