Fanatics isn’t just making cards anymore. Now they want to control the stories that make those cards matter.
Here’s what Fanatics Studios could do for the hobby… and what collectors should be cautious about.

Timestamps
0:00 Fanatics launches a studio why this is a big deal
1:16 Why storytelling changes perception The Last Dance effect
2:24 What Fanatics Studios is making and who they’re partnering with
6:06 From selling cards to controlling the narrative
10:38 What it means for collectors growth moments and cultural relevance
13:16 The risks manufactured hype and who gets left out
16:11 The shows Fanatics should make creator led ideas