Brad Hook was a viral star before there was such a thing. The southern Iowa farmer entered a Today Show contest to be an anchor for a day. He won the 2007 competition, tapping into his vast network of friends and family. His personality and talent also helped get him in front of the network TV lights. Several years later he's still a big deal to his followers that spread into the thousands on various social platforms. He's less farmer and more photographer now as he steps into the ring helping capture images of animals for sale.