In this episode of Cutting the Curve, host Damian Mason discusses the Economic Fertility Challenge focused on cotton production with XtremeAg farmer Matt Miles and fellow contributors Kevin Matthews, Kelly Garrett, agronomist Stephanie Zelinko, and Gabe Saxon from AgroLiquid. The challenge, held on Matt Miles’ Arkansas farm, tested various foliar nutrition strategies on cotton under a strict $50 per-acre budget. With different teams applying nutrients using alternate timing and formulation methods, the goal was to evaluate return on investment (ROI) and yield efficiency in the face of tightening commodity margins. Despite differences in regional experience and field conditions, all participants emphasized strategic potassium management and spoon-fed foliar nutrition to optimize yields. Results from this collaborative trial offer valuable insights for improving nutrient efficiency and profitability, even beyond cotton.