Developing a persona is something that I believe is directly related to your success as a personal trainer or group fitness instructor. Think of it as a means to separate yourself from what’s going on in your life outside the classroom, and also separate yourself from some of the things that could easily distract us […]

FCM 004: How to Develop a “Persona” with Shay Kostabi

The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts.

What you put into the world matters.

How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma.

Helping you build a brand and experience that moves people?
That’s ours.

This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental.

Because the future of fitness is experiential.
And the brands that move people are the ones that grow.

If your marketing feels vague…
If your brand blends in…
If your dream clients don’t immediately see why you’re the one…
We’re here to change that.

Each episode will help you:
• Position your studio or brand as The One
• Create a brand people feel, follow, and never forget
• Build loyalty through emotional, immersive class experiences
• Craft marketing that actually connects (and converts)
• Scale your business with clarity, alignment, and impact

We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness.

You're not here to follow trends.
You're here to lead a movement.
Let’s raise the standard—together.

Business

Health & Fitness

Fitness

Careers

The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma. Helping you build a brand and experience that moves people? That’s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague… If your brand blends in… If your dream clients don’t immediately see why you’re the one… We’re here to change that. Each episode will help you: • Position your studio or brand as The One • Create a brand people feel, follow, and never forget • Build loyalty through emotional, immersive class experiences • Craft marketing that actually connects (and converts) • Scale your business with clarity, alignment, and impact We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Let’s raise the standard—together.

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FCM 004: How to Develop a “Persona” with Shay Kostabi

FCM 004: How to Develop a “Persona” with Shay Kostabi

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