The Fitness Career Mastery Podcast is BACK!!! Coronavirus has hit the fitness industry hard. We’ve seen so many studios close- big and small, and fitness professionals pivot to join a competitive landscape online. It’s a scary time for the industry, but it’s simultaneously one that is FULL of opportunity for you. The problem is, we have seen fit pros make the same three big mistakes when making the transition to online coaching that results in them simply getting lost in the noise. In this episode, we share the solutions to these three pitfalls and reveal the incredible unused superpower that fit pros like you have in online space that giant brands like Peloton, the Mirror, and Playbook actually CAN'T compete with. At the end of the episode we'll be sharing something really special that we've never done before.

The Fitness Career Mastery Podcast is BACK!!! Coronavirus has hit the fitness industry hard. We’ve seen so many studios close- big and small, and fitness professionals pivot to join a competitive landscape online. It’s a scary time for the industry, but it’s simultaneously one that is FULL of opportunity for you. The problem is, we have seen fit pros make the same three big mistakes when making the transition to online coaching that results in them simply getting lost in the noise. In this episode, we share the solutions to these three pitfalls and reveal the incredible unused superpower that fit pros like you have in online space that giant brands like Peloton, the Mirror, and Playbook actually CAN'T compete with. At the end of the episode we'll be sharing something really special that we've never done before.

FCM132: Three Big Mistakes Fit Pros Make When Building an Online Brand

The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts.

What you put into the world matters.

How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma.

Helping you build a brand and experience that moves people?
That’s ours.

This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental.

Because the future of fitness is experiential.
And the brands that move people are the ones that grow.

If your marketing feels vague…
If your brand blends in…
If your dream clients don’t immediately see why you’re the one…
We’re here to change that.

Each episode will help you:
• Position your studio or brand as The One
• Create a brand people feel, follow, and never forget
• Build loyalty through emotional, immersive class experiences
• Craft marketing that actually connects (and converts)
• Scale your business with clarity, alignment, and impact

We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness.

You're not here to follow trends.
You're here to lead a movement.
Let’s raise the standard—together.

Business

Health & Fitness

Fitness

Careers

The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma. Helping you build a brand and experience that moves people? That’s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague… If your brand blends in… If your dream clients don’t immediately see why you’re the one… We’re here to change that. Each episode will help you: • Position your studio or brand as The One • Create a brand people feel, follow, and never forget • Build loyalty through emotional, immersive class experiences • Craft marketing that actually connects (and converts) • Scale your business with clarity, alignment, and impact We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Let’s raise the standard—together.

Share FCM132: Three Big Mistakes Fit Pros Make When Building an Online Brand

Sign up to save your podcasts

FCM132: Three Big Mistakes Fit Pros Make When Building an Online Brand

FCM132: Three Big Mistakes Fit Pros Make When Building an Online Brand

More shows like The Fitcarma Podcast

The School of Greatness

Happier with Gretchen Rubin

School of Self-Image

The Toast

SmartLess

Giggly Squad

The Friday Society

Good Inside with Dr. Becky

The Dr. Tyna Show

Move With Heart

The Mel Robbins Podcast

What Now? with Trevor Noah

Good Hang with Amy Poehler

House of Maher