Niche development can be really scary! If your thought process goes something like this… “if I make myself appealing to more people, and market myself to a larger audience, then I’ll wind up getting more clients!” ...unfortunately, this strategy simply doesn’t work.

 

As a fitness professional, it’s essential that you build a reputation for being the BEST at one particular thing. Not only will it help you gain more clients through clear messaging, but like you'll hear our guest say...

 

...If you have the reputation at being the best at something, you are widely assumed to be far better than average at everything else.

 

In this episode we’ll break down how you can begin to hone in on that special group of people that you are uniquely equipped to serve in order to become a sought-after expert.