Have you built your website homepage based off of a proven strategy? Or based on what you THINK your potential customers want to see?   When it comes to your website homepage design, this is THE PLACE where people come to learn more about you, engage with you further, and hopefully purchase a product or service from you.   But in a day and age where people skim rather than read, you have less than 20 seconds to capture the attention of your visitors and educate them on what you’re all about, and how you can help them with their unique problem.    It’s a REALLY challenging thing to master! And that’s exactly why in this episode we break down what you can do to make your homepage stand out to your ideal client, and stand apart from your competitors.   It comes down to demonstrating that you understand your ideal client, and provide them with tremendous value that they're looking for when they discover you.

Have you built your website homepage based off of a proven strategy? Or based on what you THINK your potential customers want to see? When it comes to your website homepage design, this is THE PLACE where people come to learn more about you, engage with you further, and hopefully purchase a product or service from you. But in a day and age where people skim rather than read, you have less than 20 seconds to capture the attention of your visitors and educate them on what you’re all about, and how you can help them with their unique problem. It’s a REALLY challenging thing to master! And that’s exactly why in this episode we break down what you can do to make your homepage stand out to your ideal client, and stand apart from your competitors. It comes down to demonstrating that you understand your ideal client, and provide them with tremendous value that they're looking for when they discover you.

Have you built your website homepage based off of a proven&nbsp;strategy? Or based on what you THINK your potential customers want to see? &nbsp; When it comes to your website homepage design, this is&nbsp;THE PLACE&nbsp;where people come to learn more about you, engage with you further, and hopefully purchase a product or service from you. &nbsp; But in a day and age where people skim rather than read, you have&nbsp;less than 20 seconds&nbsp;to capture the attention of your visitors and educate them on&nbsp;what you’re all about, and&nbsp;how you can help them with their unique problem.&nbsp; &nbsp; It’s a REALLY challenging thing to master! And that’s exactly why in this episode we break down what you can do to make your homepage stand&nbsp;out&nbsp;to your ideal client, and stand&nbsp;apart&nbsp;from your competitors. &nbsp; It comes down to demonstrating that you&nbsp;understand your ideal client, and&nbsp;provide them with tremendous value&nbsp;that they're looking for when they discover you.

FCM140: Invigorate Your Website Homepage with Billy Polson & John Hackbert

The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts.

What you put into the world matters.

How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma.

Helping you build a brand and experience that moves people?
That’s ours.

This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental.

Because the future of fitness is experiential.
And the brands that move people are the ones that grow.

If your marketing feels vague…
If your brand blends in…
If your dream clients don’t immediately see why you’re the one…
We’re here to change that.

Each episode will help you:
• Position your studio or brand as The One
• Create a brand people feel, follow, and never forget
• Build loyalty through emotional, immersive class experiences
• Craft marketing that actually connects (and converts)
• Scale your business with clarity, alignment, and impact

We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness.

You're not here to follow trends.
You're here to lead a movement.
Let’s raise the standard—together.

Business

Health & Fitness

Fitness

Careers

The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma. Helping you build a brand and experience that moves people? That’s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague… If your brand blends in… If your dream clients don’t immediately see why you’re the one… We’re here to change that. Each episode will help you: • Position your studio or brand as The One • Create a brand people feel, follow, and never forget • Build loyalty through emotional, immersive class experiences • Craft marketing that actually connects (and converts) • Scale your business with clarity, alignment, and impact We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Let’s raise the standard—together.

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FCM140: Invigorate Your Website Homepage with Billy Polson & John Hackbert

FCM140: Invigorate Your Website Homepage with Billy Polson & John Hackbert

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