We think we can safely say we’ve all been in those workout classes where time just flies by. We look up at the clock after the cool down and think, "wow that could not have possibly been 60 minutes, I was so immersed in that experience it was seemingly over before it began." The elation we feel overrides any feelings of challenge or discomfort and we can not WAIT to come back and do it again.

 

And then those are those classes where, after trudging through the first 5 or 10 minutes you look up at the clock and think, "oh boy, I’ve got 50 more minutes of THIS? How will I possibly manage my energy to make it through?" And it doesn’t matter how beautiful the facilities are, or how expertly programmed the workout is - there’s just… something missing and  even though it might be “good for you” you’re not sure you want to come back.

 

This right here, is the death of group fitness. And you do NOT want people to feel this in your class.

 

But those classes, where time is suspended, aren’t magic, they don’t require secret superpowers and they don’t happen by accident (well sometimes they do, but then, it can’t be repeated or scaled - and leaving that up to chance? It not good for business)

 

There’s a science behind creating epic, immersive, memorable addicting experiences that keep your clients coming back for more. It’s called FLOW

 

And our guest in this episode is an EXPERT in Flow State and Flow Experiences and today we’re going to talk about the science behind the magic of Flow and introduce something new… It’s called Flow Shui.

 

Now in all of our travels we have seen WAY too many new studio owners blow their budgets on design without equal investment on what actually happens in that beautifully designed space.

 

The design will help get them in. But an addicting workout experience is what keeps them there. Think about that for a second. So we’ll talk about how design can enhance the flow experience for your clients and what needs to happen in your space so you can deliver on the promise you’re making to your community for years to come.

 

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