In production agriculture, improving fertilizer efficiency is more critical than ever, with up to 90% of applied fertility feeding the soil rather than the crop. Could activated carbon be the solution? Brad Benson and Brandon Laws of Activated Carbon Technologies join Arkansas farmer Matt Miles to share results from two years of farm trials that are reshaping how we think about soil health and fertility. Hosted by Damian Mason, this episode dives into the science and strategy behind activated carbon, exploring its potential to reduce fertilizer rates and drive better outcomes for farmers.

Presented by Simon Innovations