Dance Principals United: Dance Studio Growth & Marketing Podcast

Feeling the Term 2 Blues?


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Term 2 has officially begun—and if you're a studio owner feeling the weight of student drop-offs, you're not alone.

In this episode, Amanda and Bec get real about the "Term 2 Blues" and why this time of year often brings unexpected challenges for dance studios.

From post-holiday slowdowns to kids switching up their activities, the girls dive into the reasons behind seasonal student drops—and what you can actually do about it. They share practical strategies for improving retention, keeping students engaged, and creating experiences that families will want to stick around for.

Tune in for tips on:

  • Why Term 1 is the time to plant the seeds of retention
  • The power of mid-year concerts and performance opportunities
  • How parent communication can make or break your retention
  • What to say (and ask!) when a student drops out
  • Using feedback to reflect, adapt, and grow your studio community

Whether you're feeling frustrated or just need a boost of reassurance, this episode will leave you feeling empowered and ready to take action.

DPU Tribe | Studio Growth Club #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio

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Dance Principals United: Dance Studio Growth & Marketing PodcastBy Amanda Barr & Rebecca Liu-Brennan: Dance Studio Coaches & Growth Experts


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