A lack of diversity within a company has negative implications for the business and for society as a whole. Through imagiLabs, Dora Palfi is fighting for gender diversity in tech by sparking girls’ interest in coding from a young age. In this episode, she shares the great strides they have already taken in this regard, how she stays motivated and happy, and her approach to improving her entrepreneurial abilities.

About Dora Palfi:

Dora is an impact entrepreneur through and through and believes that technology is our most powerful tool to shape the future. She has years of experience teaching programming to children and teenagers, as well as advocating for women in technology, and she is a yoga teacher. Dora received recognition in 2020 as a Cartier Women's Initiative Fellow, was named on Forbes 30 Under 30 list for 2021, and was awarded Women in Tech Advocate of the Year for 2021.

Episode highlights:

• Surround yourself with people who can hold you accountable and keep you on track. This support system will enhance your entrepreneurial abilities, helping you sustain a thriving business. (17:46)
• Entrepreneurship is a long-term commitment. To stay motivated in a sustainable way, find something that can keep you mentally healthy and balanced. For Dora, it is practicing yoga. (18:52)
• Different population groups will have different responses to marketing strategies. Think carefully about the way you communicate your product or service because it matters. (24:55)
• A lack of diversity results in the creation of products and services that don’t serve everyone as well as they could. Whatever field you choose to found a business in, don’t underestimate the importance of cultivating a diverse team. (29:40)

Dora’s best advice for entrepreneurs: 

“The lack of diversity that we currently have in the tech industry is leading to products that don’t serve all of us as well as they could.” (29:40) 

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