Have you heard the one about denim factories turning rivers blue in China? Horrendous, right? But change is possible.

Kirsten Brodde is a former science journalist on a mission to clean up fashion. Meet the Greenpeace activist who led the Detox My Fashion campaign, which spurred an industry-wide commitment to phase out harmful chemicals from clothing production.

In this interview, we unpick what it takes to be an effective activist (think dogged persistence!) and passion but also a willingness to be unpopular.

The Detox campaign took time, major pressure and careful negotiation, but it actually worked. Kirsten describes what's happened as a result as “a paradigm shift,” and says there's no going back.

The message, activism matters. We need these dedicated, gusty individuals to rock the boat.

Enjoying the show? Thank you for listening. Please help us spread the word. Rating and reviewing can help others find us. Or share about the show on social media. Find Clare on Instagram and Twitter @mrspress

Head over to https://thewardrobecrisis.com/podcast/2019/8/20/podcast-96-detoxing-fashion-with-greenpeaces-kirsten-brodde to read yours and #bethechange

Hosted on Acast. See acast.com/privacy for more information.