In today's episode of Financial Planner Life, Alina Burlacu, financial coach (and qualified financial planner) shares her insights on the evolving role of financial coaching. Alina discusses her transition into coaching, highlighting how her experience in her profession, as well as financial planning, enables her to address the emotional and psychological aspects of clients' financial behaviours. By integrating her coaching techniques, financial professionals can provide more personalised and effective guidance, allowing clients to overcome any mental blocks that hold them back from making informed decisions.

Our conversation delves into the importance of collaboration between financial coaches and planners. Alina explains how her coaching sessions prepare clients for significant life changes, ensuring they are “advice-ready” when engaging with planners. This collaborative approach not only enhances the planning process, but also builds trust with clients so they feel more confident and supported in their financial journey. With current research showing that a significant portion of individuals experience anxiety when discussing finances, Alina’s strategies to foster emotional readiness are particularly relevant in today’s climate.

Tune in to gain valuable insights into how financial coaching can streamline the financial planning process and improve client outcomes. There seems to be an ever-growing need for financial professionals to adopt a holistic approach that addresses both emotional and technical aspects of money management. Find out how integrating coaching principles into your practice can lead to deeper client relationships and a more successful financial planning career. 

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