In a perfect world, we could syndicate a multifamily property and then sit back and wait for the checks to roll in. But in the real world, we must oversee the apartment buildings we’ve purchased and make sure they perform according to plan. What all is involved in asset management? What is the best way to communicate with investors? And how does your property manager’s competence impact the amount of work that falls to you?
Drew Kniffin is the President of Nighthawk Equity, a firm committed to helping real estate investors achieve financial freedom through practical education and high-quality multifamily investment opportunities. Drew became an ‘accidental landlord’ in 2008 when he was unable to sell his condo and rented it instead. But it wasn’t until 2015 that Drew shifted his focus to small apartment buildings. Eight months and three deals later, he was able to quit his job and pursue real estate full-time. Now, Drew helps manage a 1K-unit portfolio through Nighthawk, and he also serves as a mentor with The Michael Blank organization.
Today, Drew joins me to share his definition of asset management and explain the syndicator’s role in finding problems to solve during the acquisition process. He describes the significance of a good property manager, discussing how to gauge if a property manager is the right fit, what you should expect from a property manager, and how replace a property manager if necessary. Drew also covers reporting, offering insight around the level of detail to expect from your property manager as well as the key performance indicators a syndicator should monitor. Listen in for Drew’s advice on communicating with investors and learn what aspects of asset management can be outsourced as you scale!
Key Takeaways Drew’s definition of asset management
What you do once bought property
Make sure performs according to plan
What to look for in the acquisition process
Capable, competent property manager
Problems that can be solved
How to find a good property manager
Ask for stabilized profit and loss projections
Learn how report, communicate with owners
What makes for a great property manager
Execute on marketing property, managing to budget
Less than 10 minutes/month to review financials
The reasonable expectations for a property manager
Online listings, ads competent
Changes made first time asked
Interested in communicating
The fundamentals of reporting
Consult with bookkeeper, accountant re: details
Know investors, report to desired level of detail
How to determine if a property manager is not the right fit
Micromanaging on smaller level as time goes on
Change after 2 months if ‘managing the manager’
The key performance indicators to monitor
Net occupancy
Punch list items
Actual vs. budget
How to keep a property manager honest
Require plan to deliver on budget
Quarterly audits
Drew’s advice on replacing a property manager
Transition in middle of month
Know what files need to transfer (e.g.: rent rolls, leases)
Don’t use 30-day earn-out, bring in new team on Day 1
The fundamentals of investor relations
Deliver ongoing communication (monthly report)
Provide high-level qualitative and financial summary
How to communicate with investors when things go wrong
Build long-term trust by delivering bad news
Be honest but have plan and follow up
The value in uniformity of reporting as you scale
Standardization affords control
Software streamlines format, provides investor portal
How syndicators should spend their time
Raising money
Finding deals
Operations/systems
The asset management tasks that VAs can do
Keep investor information current
End-of-month reporting
Connect with Drew http://nighthawkequity.com/ (Nighthawk Equity)
http://www.themichaelblank.com/mentor-drew-kniffin/ (Drew at Michael Blank Mentorship)
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