Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Justin Lee, Sr.   

🎯 Purpose of the Interview

The interview aims to:

Highlight Justin Lee’s journey from a young real estate agent to a multifaceted entrepreneur.
Inspire listeners—especially from underserved communities—to pursue financial literacy, real estate ownership, and entrepreneurship.
Share actionable insights on building wealth through real estate, construction, and strategic partnerships.

🔑 Key Takeaways 1. Overcoming Age Barriers in Real Estate

Justin entered real estate at 24 and embraced being the youngest in the room.
He used his youth and tech-savviness (e.g., TikTok, Instagram) to bring value to veteran professionals.

“I started to network more in rooms that had more experienced people… let me break some of this new millennial technology into your business.”

2. Education and Credentials

In three years, Justin became a licensed broker and earned a doctorate.
He emphasizes continuous learning and certifications as keys to growth.

“I also finished my doctorate degree, so I'm now Doctor Justin Lee.”

3. Social Media as a Business Tool

He leveraged platforms like TikTok (90K followers) to market real estate and educate clients.
He stresses that online presence must reflect professionalism.

“Some people look better online than in person for a reason… make your business look the same way online.”

4. Addressing Homeownership Gaps in Communities of Color

Justin discusses systemic barriers like lack of financial literacy and credit education.
He offers free resources like Motivational Mondays and a podcast to educate aspiring homeowners.

“Most of the time, our parents… would say, ‘Don’t use no credit card.’ Great advice, but kind of bad advice at the same time.”

5. Real Estate Syndication & Group Investing

He formed a private investment fund with fraternity brothers and family to buy properties collectively.
Focused on affordable markets like New Orleans East for high ROI.

“Let’s develop a fund… Now we own over 150 apartment complexes and units.”

6. Amazon DSP Partnership

Justin owns an Amazon Delivery Service Partner business with 42 trucks and 200+ employees.
He recommends minorities apply for the program, which offers a \$10K grant.

“They want someone who is willing to commit… not someone who has all this business experience.”

7. Construction Ventures

Inspired by his mother’s post-Katrina property acquisitions, Justin entered construction.
He now leads major commercial projects including schools, restaurants, and celebrity studios.

“We ended up building out a restaurant… 10,000 square foot… I love this. This is my passion.”

8. Family Legacy & Early Exposure

Raised in New Orleans by a single mother and grandparents, Justin learned property management as a child.
His mother’s real estate investments post-Katrina laid the foundation for his career.

“I knew how to write a lease at ten… file eviction at 12… manage property before high school.”

🗣️ Notable Quotes

“If you don’t plan, you plan to fail.”
“Let’s teach you to do it right. Let’s do it together.”
“Knowledge was power… the one thing nobody can take.”
“You learn a skill, you’ll eat forever.”

 

#BEST #STRAW #SHMS

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