75% of financial advisers lose their AUM when a client passes away. 

Not because of bad performance. Not because of high fees. Simply because nobody built a relationship with the next generation.

Ben Mason from Kinvault did something about that. 

In this episode of Financial Planner Life, Sam sits down with Ben Mason, the founder of Kinvault, to discuss the technology he built to address one of the most overlooked risks in financial planning: intergenerational wealth transfer. Ben explains why AUM walks out the door on death, why families are being failed at their most vulnerable moments, and how a simple, white-labelled platform is changing both of those things at once.

They get into the real numbers, why 25% of beneficiaries don't even know they can stay with the existing adviser, why only 4% of Gen X clients retain the family's financial adviser after inheriting, and why 90% of widows who do switch move to a female adviser. They also discuss what KinVault does for clients while they're still alive, why Ben believes this kind of solution will be a baseline industry expectation within five years, and the story of the adviser who lost £2.6 million over Christmas and called Ben in January to say he should have done it sooner.

At £10 per household per year, the maths speak for themselves.

Whether you manage a book of 200 clients or 2,000, if you haven't thought seriously about what happens to your AUM when your clients die, this is the episode to start with.

In this episode, we discuss…

• Why 75% of AUM leaves on client death, and the three reasons behind it
• How Kinvault builds a relationship with the next generation before it's ever needed
• What the platform does for clients during their lifetime, not just at the point of death
• The generational retention gap that should concern every adviser 
• Why women are being left out of the financial planning process, and what that costs at the point of transfer
• Cost, implementation, and why this won't become shelfware
• The story of the adviser who lost £2.6 million over Christmas and signed up in January

Financial Planner Life is sponsored by Redmill Advance

Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered.

✅ Trusted by top UK firms

👉 www.redmilladvance.com/fpl

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Reach out to [email protected] in regards to sponsorship, partnerships, videography or podcast production. 

Want to appear on the Financial Planner Life podcast? Drop Sam a message.