Most entrepreneurs start their business to have time and financial freedom, but end up burning themselves out because it's their baby and they want it to work.

Plus we think we have to work hard to be successful. I definitely had that limiting belief myself, which has been really hard to shift and I'm still trying to shift it.

When I burned out, it felt like I had no energy and no motivation for my business. Things just weren't as fun anymore. I wasn't enjoying moments of my life as much. I just felt totally out of alignment.

This is why it’s so important that if you don't feel in alignment to return to self to get back in connection with self, which can be done through meditation and other forms of self-care.

We should have an element of self care and every day, even if it's a minute of gratitude, even when you're in the shower or in bed. We can literally be grateful for anything in our lives!

We can also quieten our mind through meditation and journaling. I find journaling a really cathartic and rewarding experience, which I recommend to my clients and they get tons of results from it.

The amazing thing about journaling is that you can do it intuitively, so whenever you're feeling overwhelmed or just have too many thoughts racing around in your head, just grab a note pad and just freely write down whatever's coming to mind.

The big thing for me in overcoming burnout was the idea of surrendering and having willingness. Returning to self, practising self-compassion, following my intuition and going with the flow.

It's a shame that we sometimes have to reach rock bottom to climb back up again.

The scariest part is that most people don’t even know that they’re burned out! They think that they’re just exhausted or tired. A lot of people fail to realise that it's from their own doing, and they've actually chosen to invite and welcome burnout out into their life, as brutal as that sounds.

There's still a lot of shame around admitting to burnout. I had shame around being burnt out myself! Because I thought, have I even worked hard enough to be burned out? Do I deserve to be burned out?

Society has conditioned us to work hard, which is why many of us have the limiting belief that you have to work hard to be successful, and I’m certainly still overcoming that belief.

Business doesn’t HAVE to be hard and you don’t HAVE to make sacrifices to succeed!

We need to change our approach. When you work a 9-5, there’s a defined boundary between work and play, which is what we need to apply to our businesses.

Don't take it as far as thinking that your business is entirely separate to your relationships and my health, because you should be talking about your business with your friends and your family, celebrating your wins with them and sharing your struggles and challenges. It doesn't just have to be with people in the entrepreneurial space. It can be with your friends and family.

Surrender is my mantra, but many entrepreneurs don't feel comfortable surrendering control because their business is their baby. But, in order for your business to grow, you have to ALLOW it to grow.

I help my clients stay in their zone of genius and leverage it, because it's so easy to get distracted and I've wasted a lot of time and money on coaches or programs, or ads and funnels that weren't aligned with me and my business.

Even though the way I was doing things before was working perfectly. So why didn't I just stick with that? Because I was comparing myself to what everyone else was doing it. I just wish, wish, wish that I knew all of this at the start of my business, and that's why I'm so vocal and brutally honest about it because people need to hear this stuff.

The gurus shout so loud about what they do and what you should be doing, and “should” needs to be banned as a word anyway!

But, you've got to do what's in alignment with YOU!

I ran a FREE 1 hour masterclass last week all about “How to scale your business, whilst leveraging your zone of genius, to prevent burnout”🔥🔥🔥

Make sure you listen until the end of the episode, as they’ll be a very EXCITING ANNOUNCEMENT!

Are you trying to scale your business but keep hitting burnout, which is affecting your health and relationships?

Are you spending all your hours on your business and still not making as much progress as you’d like or hitting your income goals?

Are you feeling the pressure from the gurus to do everything they’re telling you to do?

Whilst the “gurus” and other “experts” are encouraging you to do things THEIR way, this masterclass will get you back in alignment with what YOU want and enable you to leverage YOUR zone of genius, not somebody else’s.

Through leveraging your zone of genius and getting in alignment with how YOU want to run your business and attract clients into your business, you will be able to scale your business at a MUCH MUCH faster rate than if you continue to listen to what the “gurus” are telling you to do. As you’ll be doing things YOUR way, and doing things YOUR way is hell of a lot more sustainable than doing things somebody else’s way!

In this masterclass, I’ll take you through the 5 steps to scaling your business whilst preventing burnout, which you can implement straight away to get FAST results.

Using the tools and techniques I’ve used as a result of experiencing burnout multiple times, the strategies I’ll discuss today have been tried and tested by both myself and my clients time and time again.

Most people are working all the hours they can on their business and expecting success, but unfortunately that’s not the way it works. Pressure doesn’t always equal results.

They’re also listening to the gurus and following whatever the gurus say, but not seeing the results they want. Does that sound like you?

BUT… There is another way, and it’s this alternative way I will take you through in this masterclass, including stopping listening to the gurus, leveraging your zone of genius, getting in alignment with what you want, scheduling in “fun” time and breaking up with pressure.

Before implementing the strategies I’ll share with you today, I was in the exact same position as you. I was putting all the hours into my business, including evenings and weekends, I got distracted and overwhelmed listening to the gurus, I forgot about what my zone of genius was, I got out of alignment with what I really wanted, I wasn’t having fun and I was using pressure to push me through.

It felt like such a slog and it caused me to actually resent my business. I was fed up and frustrated, and to be honest I wanted to give up my business entirely.

One day, I decided that enough was enough! Enough of not spending time with my loved ones, enough of feeling overwhelmed by the gurus, enough of not doing me and feeling out of alignment, and enough of feeling under pressure all the time.

I started implementing the strategies I’ll discuss today, and regained my passion and motivation for my business.

I took the reins back and now I run my business, instead of my business running me.

I have more time to do the things I love in life, including spending more time with friends and family, going on those mid-week lunches us entrepreneurs dream of and ultimately (best of all in my eyes!), I HAVE MORE FUN AND LOVE MY BUSINESS!

How much do you want all of that? Do you wish you had more time to spend with your family, felt more in control of your business, actually enjoyed running your business, and got results from aligned action?

People think that if you work hard, you will get the results you want and that’s simply not true. Smart work gets you results, and the strategies I’ll discuss in this masterclass will help you work smarter…

It’s because you don't really believe it is possible for you.

You believe (deep down) that it's too hard, or it's just out of your reach, so you don't really try. You don't really go all in.

Because deep down…

You believe that, for you, it is unlikely to work. 

Your poisonous beliefs mess up all areas of your life. Hidden from view somewhere in your subconscious. Which is why you can't see them.

And once you do see them you can't do anything about them because you're attached to them.

So you can sit and dream about living in your dream home & living your dream life. But it will remain a dream.

Because… 

Deep down you don't really believe it could be anything.

And you will sit and dream about running a successful business doing what you really want to do. 

But it will remain a thought.

Because…

Deep down you don't really believe you can actually have that level of success.

Hell you struggle to get a few clients right now.

And that's because…

Deep down you still believe no one will be interested in what you have to offer or that what you do is that needed.

You don't really believe that there are thousands of people that need exactly what you have.

And you can sit and wonder about how you can 10 X your income. But you will stay wondering.

Because…

Deep down you still believe you have to sell your soul to make that happen. You don't really believe that you can have what you really want.

Because…

Deep down you still believe that it has to be hard and you can't do it. 

You know you want to have more, but you just don’t know how.

Because…

Your beliefs won't let you.

Because…

Deep down you believe you're not good enough or clever enough or qualified enough or interesting enough.

You will sit & think about all the ways you can create a better life for yourself. 

But you won't take the actions that will turn that thought into a "thing".

Because…

You don't really believe that you can do it, you don't want to fail and you don't really want to succeed either because what will people say or think?

You know what will happen if you do actually make it?

You MIGHT actually be happy!!! 

But the problem is… 

Your comfort zone is just too comfortable. 

You actually don't like being in it but you know it so well, that same existence, it's comfortable. Boring as hell but comfortable. Limiting as hell but comfortable. Restrictive as hell but comfortable.

Unlike the unknown. The unknown where your big dreams live.

But you don't really believe that you've got what it takes. All these other people do. But you don't.

Because…

Deep down you don't really think that highly of yourself exactly as you are now. You don't really believe that things can change significantly for you.

Because…

Deep down, for some reason, you think that you aren't worthy or deserving of an amazing life.

And this is why changing your beliefs and aligning yourself with what you DO want is absolutely vital.

Until you get rid of these doubtful, pessimistic, unproductive beliefs, completely, it will be near impossible to change your circumstances. 

It is NOT enough to attempt to change things outside of you WITHOUT doing the work to change your beliefs and perceptions about yourself and the world. The world that sits inside of you.

The internal work is far more important than any other work you will do externally, if it is change you want.

You can attempt to change and fix external circumstance. But that will make very little difference to how you feel inside, those external changes can't affect the deeper beliefs and feelings that are creating the most havoc within.

I was super excited to interview a very good friend of mine. Heena Patel, who is the founder of stallion minds, where she’s also a mental wellbeing content creator. In the episode, we spoke about overcoming burnout and what it's like to be a carer from a young age.

Heena has been a carer since she was four years old, so she had to adult at that age:

"Being a carer conditions you always put yourself second and so I never experienced being a priority.

I loved making other people happy, and I used to pride myself in saying that my happiness comes from their happiness, and you expect this love to come back from the same person."

You are more prone to burnout later on in life if you go above and beyond for other people. It’s so important to be aware of this because it can typically lead to people taking advantage of you or you might end up undercharging in your business.

Heena talks about her dad working 14-16 hour days and my dad was the exact same. He had his own business and he's been able to retire aged 55, but he worked evenings and weekend.

My dad taught me 2 things: you have to work hard to be successful and crying is a sign of weakness.

But there’s a ladder of emotions and anger or crying is a level up from misery or depression, because you’re controlling your emotions and offloading them.

Heena ended up so burnt out one day that she couldn’t move her arms and legs, but she kept going because she’s ambitious and passionate, and had a deadline to meet. She was suppressing her emotional response to burnout but we can never suppress the response from our body.

So often we put others before us but we have to be selfish and we can’t pour from an empty cup. If you're so burnt out and exhausted, you can't help anyone else.

If you can't even help yourself, you certainly can't help anyone else, which is why it's so important for mums to have that balance, those boundaries and have time out and self care too. In order to serve their family and their kids and anyone else in the best way that they can.

My burnout manifested in my body through an upset tummy and feeling sick. As I always say, when your body is reacting, that's when you've taken it WAY too far. Your body is communicating to you, but so often we ignore it because our mind is so much stronger than our body, but our body is so much more important than our mind.

This can be extremely difficult because our minds are amazing at sacrificing our body but they're amazing at doing that. This why it's really important to have a positive and uplifting support network around you.

Treat yourself to a “fat” day where you go with the flow and have a really satisfying day where you don’t look at the clock AT ALL! Time is a made up concept anyway!

Also don’t forget to set boundaries with others, which may be difficult, you might even lose some people but it’ll be worth it.

Create that space rather than getting frustrated, don't become somebody else’s doormat and practise self-respect.

Those of you that have never wanted to challenge themselves for the first time who are easily triggered, don’t worry too much about trying to move from negative to positive or try the thing in the middle, which is nothing.

Make yourself unavailable through blocking out time that you work, so have sales calls on certain days and client calls on other days. This is a simple productivity hack but it’s so effective! Also turn your blue ticks off on WhatsApp!

In the meantime, feel free to join me at my masterclass “How to scale your business, whilst leveraging your zone of genius, to prevent burnout” on Wednesday 12th August at 6pm BST!

I’m super excited to announce that I will be running a masterclass all about “How to scale your business, whilst leveraging your zone of genius, to prevent burnout” on Wednesday 12th August 6-7pm BST!

There are only limited spaces available, so save your seat below whilst you can!

https://bit.ly/39PvouB

Are you trying to scale your business but keep hitting burnout, which is affecting your health and relationships?

Are you spending all your hours on your business and still not making as much progress as you’d like or hitting your income goals?

Are you feeling the pressure from the gurus to do everything they’re telling you to do?

If so, this masterclass is for YOU!

Whilst the “gurus” and other “experts” are encouraging you to do things THEIR way, this masterclass will get you back in alignment with what YOU want and enable you to leverage YOUR zone of genius, not somebody else’s.

Through leveraging your zone of genius and getting in alignment with how YOU want to run your business and attract clients into your business, you will be able to scale your business at a MUCH MUCH faster rate than if you continue to listen to what the “gurus” are telling you to do. As you’ll be doing things YOUR way, and doing things YOUR way is hell of a lot more sustainable than doing things somebody else’s way!

Don’t get me wrong, the gurus are extremely inspirational but inspiration doesn’t pay the bills or get you results, and it certainly doesn’t scale your business, empowerment does! For so long, the gurus have been “inspiring” us to do things THEIR way because it worked for THEM. You know what I’m talking about, funnels, ads, webinars, the list goes on and on! Well, NEWS FLASH!!! What works for somebody else might not work for you. Ever experienced that before?

So, what if we politely rejected the gurus and took our lives and our business into our own hands? Hmm… That sounds more empowering right?! Well, that’s what I’ll take you through in this program so prepared to feel more empowered than you’ve ever felt before!

This masterclass will also help you to scale your business in a way that, best of all, doesn’t burn you out.

I hate to “guru bash” again, I don’t but I’ll be polite, but the “gurus” have also created a “hustle pandemic”, yes I’m going to call it a pandemic as “hustling” is causing people all over the world SERIOUS problems in their health, family life and so much more. This is why I’ve started the “Anti-Hustle Revolution”, which I’d love for you to be part of - no pressure though of course!

In case you don’t know much about my personal story, I’ve burned out MANY MANY times before and it’s therefore become my mission to help women all over the world to scale their business in a way that’s in alignment with what they want, leverages their zone of genius and gives them a work-life balance.

We become so passionate about our businesses that sometimes we forget why we started it, which is usually for the time freedom, but we end up working more hours on our business than we did on our 9-5. How crazy does that seem now?!

But, there is another way…

There’s a way to be passionate about your business and make it a great success without burning yourself out, through never having time off, not spending as much time with loved ones and not having enough time for yourself and self-care.

The alternative way that will serve you better 1 billion percent is what I will take you through in this masterclass, so strap yourself in because you’re in for one hell of a transformation my friends!

I can’t wait to see you on Wednesday 12th August at 6pm BST!

I wanted to share my experience with you guys as I know so many people out there are struggling with burnout. I literally saw a post on Facebook just yesterday where somebody said “I took a break and didn’t feel guilty!”, which shocked me.

You really can’t pour from an empty cup and I’ve learned this the hard way. Being a coach is the BEST job in the world, hands down, but it's also extremely mentally and emotionally draining, especially as an empath as I take on other people's emotions and struggles as my own.

As women, we are such care givers and need to learn to be a bit more “selfish”. It's ok to take time out for yourself, in fact you NEED to and you MUST!

Let’s take away the “NEED” and “MUST" to work, and apply the “NEED” and “MUST” to take breaks and practise self-care.

If you feel guilty for taking breaks, ask yourself “why do I feel guilty?”. As you know, I absolutely love journalling and it's something that I recommend to all of my clients as you can uncover the beliefs that are leading you to feel guilty through journalling

I’m definitely still struggling with the belief that you have to work hard to earn money and be successful because I saw my dad working super hard throughout his business career and he was able to retire aged 55 due to this.

My dad worked evenings and weekends and so I assumed if you have a business, this is how things “SHOULD" be, again another word I absolutely detest and think should be banned, oops I said should!!

But guys…

It doesn’t HAVE to be this way, you really can choose another way, but it's up to you. Business doesn’t have to be hard and a slog, it can be fun and flow with ease!

I also had another belief because I live with my boyfriend who works a 9-5, and so thought that I have to be working 8 hours a day, which doesn’t have to be the case.

I started working in my business so that I could work the hours that I want to work so if I want to work 4 hours a day then I will.

It's all about listening to your intuition and asking yourself, “why am I behaving in this way?” and “what belief is this coming from?”, as thoughts always stem from beliefs.

Like I said, I had my dad’s belief, so do you have a belief from your parents that you're holding onto that’s no longer serving you?

We have to be kinder to ourselves, especially during this time. So definitely carve out your personal and self-care time before scheduling in your business calls and meetings.

As I said, it’s a shame that I had to hit rock bottom in order to find out that how I was working wasn’t sustainable but I’m glad that I can now look back on it and be grateful for the experience and the journey I’m on.

I know there’s going to be a lot more bumps in the road but now I’m prepared for them and I’m 100000% going to make more time for myself and prioritise my personal needs over my business needs.

I’ve also learned to remind myself that my business doesn’t define me and that our physical and mental health is the most important thing.

So, if you’re wanting to create more balance in your life, look after yourself, set boundaries and be more productive with your time, please do book in a FREE 1:1 1 hour coaching call with me here: https://calendly.com/findyourmojocoaching/free1hourcoachingcall.

As women, we tend to care more about what people think and are more reluctant to push ourselves outside of our comfort zone.

I do actually have a theory about this that isn't proven but it's just something that I've been thinking about a lot recently. Now I don't know whether it's true or not but I'd love to get your view on it so let me know!

I believe the reason why women tend to be more susceptible to imposter syndrome and more reluctant to push themselves outside of our comfort zone is because...

Primitively in our cave people days, men were forced to push themselves outside of their comfort zone, where they were the hunter gatherers and literally had to go out for the kill.

Whereas, women were the care-givers looking after the children and the home, and as such, they weren't really forced to push themselves outside of their comfort zones.

Our brains are millions of years old and haven't really evolved since our primal days, which this is why we have to give ourselves credit for the idea of doing new things feeling scary and HARD.

I always ask my clients who are scared to get visible and put themselves out there: "what are you afraid of?" and I dig deeper through asking them "why?" over and over again, until we get to the root cause.

You can do this exercise on your own through journaling, keep asking yourself "why do I feel this way?", it might take 3 why's, it might take 10 why's, but you will finally get to the "bottom why", which is your limiting belief that's keeping you safe, telling you it's BETTER to be comfortable and not get visible.

This might be fear of judgement of what other people think as you've always been criticised, or negative self-talk that you're not good enough as this is what you've always been told.

It's really important for us to understand why we're behaving in a certain way, because beliefs become thoughts, thoughts become behaviours, and behaviours become actions.

Unfortunately, a lot of our beliefs aren't even ours as we're conditioned from the age of 0-7, where we're absorbing everything our parents tell us and accepting it as the truth and fact.

So ask yourself: "what is holding me back from getting visible?" and/or "what's stopping me from putting myself outside of my comfort zone?"

Once you have that awareness, you're half way there.

I've found with a lot of the women I work with that the fear of getting visible roots from feeling like an imposter or a fraud, but what I tell them is that everyone is faking it and nobody is 100% confident. Even Hollywood stars like Emma Watson have been vocal about suffering with imposter syndrome!

So don't beat yourself up for feeling like an imposter or a fraud, it's perfectly normal and to be honest, it would be abnormal if you felt totally confident in yourself!

Ask yourself: "what is it that I'm afraid of?". Are you afraid that people are going to find out that you're not perfect? Well... NEWS FLASH!!! Nobody is perfect!

We're all just winging our way through this crazy journey called life, so we need to be kinder to ourselves and remind ourselves that nobody is expecting us to show up as perfect!

In fact, if you share your mistakes, struggles and challenges, people will be more likely to relate to you and want to invest in your services, so it's actually better to show up as your authentic self!

People buy from people who offer a solution to their problem. So if you offer a solution to your client's problem and they connect with you as a person, that client is pretty much in the bag.

People want to know who you really are, deep deep down, so stop pretending to be somebody you're not and start showing up as your true self.

In regards to fear, instead of asking yourself: "what's the worst that could happen?", ask yourself: "what's the best that could happen?!".

Frankly, I've had enough of the gurus telling us what we should and shouldn't be doing.

No morning routine is prescriptive and you have to find what works for you. It's all about trial and error.

I've tried the 5am club and it did NOT work for me! I felt sick every day, and I would be exhausted by 3pm and think "where the hell is my bed?! I'm so tired!!". My conclusion from this is that you have to do what works for you.

Very recently, I've not been setting an alarm and it's the BEST thing I've ever done! If you think about it, it's so unnatural to wake up to the sound of an alarm. Your body almost goes into shock mode, and are you really going to start your day being in shock mode?!

Sometimes I wake up at 6am, sometimes 7am, sometimes 8am! I'm not putting pressure on myself to wake up at a certain time, I wake up when my body is ready.

So often we listen to our mind, listen to the gurus and don't listen to our body, and it's our body that rules over everything else! If our body doesn't operate properly, we're screwed! We need to take care of our body more than our mind.

If you can, try not to set an alarm and try to wake up at the same time every day, including on the weekend. Especially if you're dealing with insomnia or sleep deprivation.

Once I wake up, I don't look at my phone, I go straight into our spare bedroom where I have my yoga mat already laid out, and I do Tony Robbins' priming technique every single day WITHOUT FAILURE. This gets me in the right mindset and gives me the energy I need for the day.

Definitely listen to the 30-minute priming technique video. I love it because Tony Robbins gets you to dance around, which we don't do enough, and it's the perfect way to get you pumped for the day!

Bob Baker's affirmation videos are also AMAZING! You can practise affirmations about gratitude, positivity, abundance and so much more! 

I'll also do a visualisation, which again you can get off YouTube. I've also been loving manifestation and mindset expert Mary Kate's videos recently!

It's also important to get your body moving, I don't necessarily do yoga but I do some gentle stretching. Although I would highly recommend Yoga with Adriene!

After I do my meditation and movement, I then journal. I'm a chronic over-thinker and have always been a high achiever so I'll write down all my thoughts and to do list for the day, so that's it out of my mind as this can overwhelm me.

I also write down affirmations because if it worked for Jim Carrey, I'm going to give it my best shot - fake it 'til you make it! The more you tell yourself something, the more it's likely to come true.

After journaling, I drink a lot of water and run 10k every other day. Running is amazing - getting outside in the fresh air, being in nature and seeing some cute little doggies to brighten my day! I also hate the gym so I do weekly pilates and ballet barre.

In short, be open to trying new things, stop listening to the gurus, don't force yourself to wake up at 5am or to drink apple cider vinegar, and just do what works for you!

If you're wanting help to create a morning routine that works for you, book in a FREE 1:1 1 hour coaching call with me here!

Rosemary Cunningham helps therapists, coaches and heart-centred business women clear money blocks and attract ideal clients with business and money coaching.

Rosemary comes from a healing background and was a nurse before working in complementary therapy for 27 years!!!

Rosemary believes that we listen so much to what other people feel or what we think other people think we should be doing when half the time that's not the truth anyway. One of the biggest lessons Rosemary learned from her first spiritual business mentor was judgment starts with us. So if we think someone's judging us it's because we're judging us. Donald Trump's a brilliant example of this, he doesn't accept judgment because he doesn't judge himself.

30% of what you feel is you judging yourself and 70% is judgments from the collective. So you can take the 30% and think, I can deal with that and that feels quite good after the hundred percent. You can literally package up the rest of the crap that you've taken on from everyone else, whether it's the news or your neighbours or what you think people think you should be doing. You can almost make it into a lovely parcel. And then take your hands together and say: "I don't want this, thank you. I'm giving this back."

One of the most important things in business is to identify who your perfect ideal clients are so you can market to them, and when you're so in your zone, aligned with what they want, and not trying to please everyone, you will start attracting those clients. People say your vibe attracts your tribe, but they don't really understand what it means, and it means what you just said, the energy that you put out is the energy you get back. So you attract people who have similar energy to you, and this relates to money.

I recently did an Instagram live with an amazing business and mindset coach called Olesya Oligradska all about sales and money mindset. We discussed the Law of Attraction and that in order to manifest and attract clients that are willing to pay for your services and want to invest in you and your business, you have to believe it yourself FIRST.

You have to ask yourself, would I pay for that? If you wouldn't, you're probably going to attract people that wouldn't be willing to pay for it either. You have to be willing to invest in your own services and part with that money in order to attract people that will equally be willing to part with that money too.

The reticular activating system in your brain plays snap and looks for situations and scenarios that match and reinforce your thoughts and beliefs. So if you're thinking that business has to be hard and nobody will be willing to pay your prices, that's what you'll attract. Running a business doesn't have to be hard and can be fun, light and easy. 

So is what you're telling yourself and thinking true? Is it helping you? If not, what could be a better serving thought and belief? What do you want to start attracting into your life and business?

Business is 80% mindset after all. You can have the greatest strategies in the world, but if you haven't got the mindset to support that, there's no point in spending that money on Facebook ads or putting all the effort into your strategy as you won't get the results you want.

A lot of people think it takes 21 days to create a habit but Dr Caroline Leaf says it takes 21 days to create a memory, and that memory isn't enough. You need another 42 days at least so 63 days in total, to solidify that in your mind, but then you still need to practice it every day. The work is never done, and unfortunately, our millennial generation are very much into the quick-fixes. But you have to work on your habits every single day, and get to the root cause of the problem to make serious and meaningful change.

Have you tried ads, funnels, lead magnets etc and you're still not able to attract your ideal client?

Maybe you're attracting clients who aren't willing to invest, or, no clients at all, does that sound like you?

Filled with simple steps that can be implemented straight away, this episode will give you results on social media FAST.

How do I find my audience on social media?

Use a mixture of Facebook, Instagram and LinkedIn. Pick minimum 2 platforms, and maximum 3 platforms.

Utilise Facebook groups to connect with your ideal client, but don’t sell in the Facebook group or through DMs as you might annoy the group founder!

Post questions and valuable content in the group 3-4 times a week, and engage with other people in the group 4-5 times a week to position yourself as an expert.

How do I utilise DMs?

DMs are SO powerful! Don’t DM people in a copy and paste or spammy way.

For LinkedIn, personalise the default connect message so that people will be more likely to want to connect with you.

DM 10-20 people with personalised messages every day.

Social media is SOCIAL media; not CONTENT media. It’s all about connection! Make sure you connect with the person on whichever platform before sliding into their DMs.

It’s definitely not stalker-ish to follow and message your ideal client on social media, just don’t sell to them straight away!

Should I use DMs for market research?

Yes, but offer something valuable in exchange. If you don’t know what to offer, reach out to me!

What should I do if somebody doesn’t respond to a DM?

Most people will, especially if you complement them! But give it a few days before chasing up as people are extremely busy.

Should I use paid advertising?

Don’t invest in paid advertising unless you’ve spoken to an expert, and definitely don’t boost a post!

You’ll waste a lot of money making mistakes if you don’t fully understand how social media paid advertising works, so outsource it when you can afford it and if it’s relevant to your business.

What should I be posting?

Video shortcuts your ideal client through the like, know and trust journey a hell of a lot faster than static images.

People also want to know the owner of a small business and whose pockets they’re filling.

Post at least 2 videos a week on your feed, and at least 1 video on your story every day.

Do I need a website?

Don’t invest in a website until you’re completely clear about who you are as a business, such as your mission, vision, values and purpose, as you may need to totally overhaul the website at a later date, which could cost you a lot of money!

Start with an impactful social media presence and a landing page if necessary.

Why has my engagement dropped?

Engage with people as much as you can and allocate 30-60 minutes during the day to like and comment on people’s posts.

Ensure you comment more than 4 words because the algorithm will penalise you if your comments are too short.

The algorithm rewards you for hard work and effort, there are no shortcuts I’m afraid, including posting meaningless comments!

How do I attract my ideal client and not attract my non-ideal client?

You need to be crystal clear about who your ideal client is and what your business vision, mission and purpose are, to ensure that your messaging is aligned and that there isn’t any confusion.

This will ensure that the people who engage with you are more likely to be "ideal clients" than "non-ideal clients" as they'll be aligned with your messaging, and will be more likely to value your offering and eventually invest.

If you’re somebody who needs the accountability to implement these tips, why not book in a FREE strategy session with me? What have you got to lose?