Maeva Heim has only been a beauty founder for a few years, but in the short time since she founded Bread Beauty Supply, she has changed the conversation around natural hair in the beauty space. On today’s episode, Maeva called in from down under to chat with us about why it was necessary to launch Bread, how she chased down a Sephora exec for a meeting, and the differences between American and Australian beauty cultures. If you’re looking for advice on how to start a brand or want to learn more about what the industry still gets wrong about natural or textured hair, tune in now.

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