The Martell Method w/ Dan Martell

Finding a Co-Founder | How to Find The Perfect Partner & Split Equity Fairly


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If you want to start a new SaaS business in 2021 without tearing your hair out, my advice is:


Find a co-founder.


You shouldn’t have to do it all on your own… and it’s better that you don’t.


Finding the right co-founder means having someone who will work just as hard as you, can do the things you can’t, and gives your business a fighting chance in the market.


If you’re a non-technical founder, that could mean finding someone technical. 


You grow the business, they build the product.


Or if you are a technical founder, then it means finding someone that can help you assemble a world-class team and market your product effortlessly while you write the code.


But picking the wrong co-founder spells D-I-S-A-S-T-E-R. 


You end up losing a big slice of the most valuable asset in your business:


Equity.


Don’t ever, EVER, EVER give equity to the wrong co-founder.


So how do you find the right co-founder? How do you track them down and get them interested? How do you negotiate a fair equity split?


I’ve got you covered.


This week’s video is the 5-steps to finding the perfect co-founder for your startup.


We’re going to break this down logically and uncover:


- What to look for in a co-founder

- Where to find a technical co-founder

- How to know they are right for you

- What to say on your first introduction

- How to discuss equity

- The safest way to split equity fairly



Every SaaS company I’ve launched has been with co-founders. I even launched Spheric with a co-founding team of 4.


Could I have launched my businesses entirely on my own? Maybe.


But growth would have been slower, I’d have torn my hair out, and my family life would have suffered. 


I like working with people… and my businesses are better for it.


Yours can be too. Check out the video here and drop me a comment if you have any questions.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.


+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell


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The Martell Method w/ Dan MartellBy Dan Martell

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