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Feeling stagnant without that familiar queasy sensation of trying something new? You're not alone. 

Most ambitious entrepreneurs experience that tension between craving fresh challenges and wanting a stable business model. The good news? You don't have to constantly reinvent your entire business to experience growth. This episode explores the powerful concept of strategic addition – how placing smaller "cogs" in your business machinery can tighten the entire system without requiring a complete overhaul.

We dive into practical examples, like implementing a five-day challenge that naturally guides participants toward existing products rather than creating something entirely new. This approach satisfies that entrepreneurial itch for creativity while strengthening your core offerings and simplifying the customer journey. Think of it as installing a perfectly-sized connector that closes gaps in your business machinery, making the path from prospect to customer more direct and frictionless.

The goal isn't working harder to crank a clunky business model – it's strategically enhancing what already works. This mindset shift from "always creating new" to "strategically improving what exists" can transform both your business results and your entrepreneurial satisfaction. If you're ready to identify which areas of your business need tightening and could use outside perspective, consider joining one of our intimate mastermind groups where 5-6 women entrepreneurs dive deep into each other's businesses. Visit JennyMontrose.com/mastermindinfo to apply and discover if this collaborative growth environment is right for you.