A good case often starts with a bad defendant and a worthy plaintiff. Attorney Steven Debosier of Dudley Debosier in Louisiana joins Kenny this week to discuss finding the villain in your case. 

In this episode, you'll hear about how to:

• Focus on finding the "villain" in the case - the party truly responsible for the harm
• Connect the damages directly to the defendant's conduct through visuals and reminders
• Avoid getting bogged down defending against the defense's arguments - persuade the jury
• Use focus groups to identify the key issues that will resonate with jurors