This week on nation, we are going to talk all about finding your customer. Once you find out who your customer is, it’s much easier to sell window cleaning to them. An avatar is who your majority Customer is. It’s not an exact representation of everybody, but who mainly buys from you. If you can speak to them directly, you’ll have the best ROI you can have. It’s like targeting Facebook ads. If you connect with the people who are looking for your service and talk to them and terms, they can understand, you are going to skyrocket your ROI. This is also going to allow you to do multiple types of ads speaking to different types of people and each ad will now get more customers than you ever thought you could have

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