First Day Podcast

In this research-powered, globe-spanning episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D. welcomes Craig Furneaux, PhD to unpack the how, why, and how-much of building a reserve fund for nonprofit organizations. With his classic Aussie warmth and academic rigor, Craig takes us behind the scenes of nonprofit finance in Australia, where the accounting system doesn’t distinguish between sectors and the idea of building a reserve fund gets complicated fast. It’s not just about stacking cash, too much in the bank can actually hurt your fundraising case. And if you’re not careful, you could end up with the regulatory equivalent of a boomerang to the head.

Dr. Furneaux and his co-author Dr. Renee Irwin went full Sherlock Holmes on this topic, digging into five years of nonprofit income data across multiple sectors and sizes. The result? A treasure trove of insights and a fresh take on the old “three-month rule” for reserves. Spoiler alert: three months might work for medium-sized organizations, but smaller ones? You’re gonna need more, closer to six months, to weather the storm. Large organizations can squeak by with less, thanks to their flexibility and larger safety nets. The key word here? Resiliency. Whether it’s currency drops, funding cuts, or another round of HR legislation chaos, reserve funds are the emergency kit every nonprofit needs before the next metaphorical (or literal) hurricane hits.

But it’s not just about the math, it’s about the message. Communicating the need for reserves to donors requires storytelling finesse. Craig suggests analogies that hit home, like prepping for a natural disaster. "We’re not hoarding, we’re being prudent stewards," he explains. The goal? Helping donors understand that a healthy reserve isn’t a luxury, it’s a lifeline. That means it’s up to you, fundraiser friend, to show them why some unspent dollars today could be the reason your doors stay open tomorrow.

So how much is just right? There’s no one-size-fits-all answer, but this episode gives you the tools, and the evidence, to figure it out. Whether you're running a tiny arts nonprofit or a sprawling health system, the research can help you build a solid case for reserves. Start small, aim high, and remember: it's not about fear, it's about foresight. As always, The Fund Raising School is here to equip you with knowledge, strategy, and just the right amount of inspiration (and maybe a little financial jargon translated into plain English). Because resilience isn’t just a buzzword, it’s your mission’s best friend in a crisis.

In this insightful and timely episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., welcomes back Jacqueline Ackerman, Interim Director of the Women’s Philanthropy Institute (WPI), to explore how women navigate charitable giving during times of economic and societal uncertainty. From pandemics to recessions, Jacqueline dives into the resilient giving habits of women donors, and spoiler alert, they don’t just keep giving, they double down when the going gets tough. Based on findings from WPI’s “Women Give 2024” study, Jacqueline highlights how women’s generosity remained remarkably steady across two decades, even as crises came and went.

Jacqueline serves up a generous helping of data with a side of real-world implications: women are more likely to give, give more, and spread that generosity across causes; even if it means getting less recognition. But COVID-19, aka “the she-cession,” threw a curveball. While many women were forced to pause their giving due to caregiving and job losses, those who stayed in the donor pool gave more, a testament to their commitment and empathy. And as we emerge into the “new normal,” WPI expects women’s philanthropy to rebound in full force, fueled by loyalty, community care, and an eye on the impact, not the tax deduction.

And speaking of taxes, don’t expect them to be a huge motivator here. While male donors may be charmed by a universal charitable deduction, women are looking at who benefits from their gift. Jacqueline reminds fundraisers: if you want to speak to women donors, tell stories about the people they’re helping, not just the perks they're getting. It’s not about the name on the wall, it’s about the family at the food bank. Women give from the heart, not the ledger. And when they care about your mission? They’re not just writing checks, they’re joining boards, bringing their friends, and becoming powerful long-term allies.

The episode closes with an important reminder: women give relationally, not transactionally. Whether it's through giving circles, peer-to-peer appeals, or disaster response efforts, women rally around each other and their communities. But as much as the data can guide fundraising strategy, Jacqueline leaves us with a crucial caveat, don’t mistake trends for rules. Every donor is an individual with their own motivations. The research offers a strong starting point, but the magic still happens in the one-on-one conversation.

In this lively and eye-opening episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., is joined by Rachel Gerrol, founder and CEO of NEXUS Global, and her COO Liza Heavener, to pull back the curtain on the philanthropic habits of Gen Z and millennials. NEXUS Global isn’t just another networking group, it’s a global movement with 6,000 members across 70 countries representing $650 billion in family wealth. What started in a modest UN conference room has become a peer-led, agenda-free space where the next generation of high-impact givers connect, collaborate, and catalyze change. As Rachel puts it, they didn’t plan a movement, but “accidentally birthed” one.

Bill dives into the critical takeaway: fundraisers can't afford to keep thinking of millennials as college kids in shared apartments. They're homeowners, parents, and yes, major donors. But here’s the kicker, these next gen donors don’t wait for titles or trust funds to make a difference. Their influence in family philanthropy is real and potent. One heartfelt suggestion from a grandkid can steer six-figure giving. Rachel and Liza emphasize that ignoring these influencers just because their name isn’t on the board is like leaving money, and meaningful connection, on the table.

But don’t come at them with your checkbook hand outstretched. Liza and Rachel stress that authenticity and values-alignment are the name of the game. These donors crave genuine relationships, not transactional asks. They want to do philanthropy, rolling up their sleeves at volunteer events, engaging in learning journeys, and sitting at intimate salon dinners, not black-tie galas. And please, ditch the glossy mailers, they’ll hold up that $10 invitation and wonder why you're wasting donor dollars. The advice is golden: ask for advice, and you might get a gift. Ask for a gift right away? You might never hear from them again.

The episode wraps with a call to action: nonprofits must evolve not just in how they ask, but in how they operate. Today’s donors look at everything through a values lens, from where you host your gala to how you bottle your water. And forget traditional silos, Gen Z and millennials blur the lines between philanthropy, investing, and entrepreneurship. They’re collaborative, global, and impatient. They want results, impact, and purpose, not pomp and circumstance. So fundraisers, ready or not, the future is here... and it’s bringing a values-based, story-driven, influence-wielding donor with it.

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., welcomes Abhishek Bhati, Ph.D., Associate Professor at Bowling Green State University, to dive deep into the ever-buzzing world of social media fundraising. Spoiler alert, it’s not just about asking for money. Drawing on fresh research, Dr. Bhati reveals that nonprofits who blend a variety of six message types (instead of hammering the “donate now” button nonstop) can boost their fundraising results by a whopping 96%. That’s nearly doubling your impact just by mixing up your posts.

So, what are these six magical message types? Beneficiary stories, mission-focused content, engagement asks, expressions of gratitude, goal attainment updates, and fundraising ask. While asking remains the most frequent (and necessary) message, Dr. Bhati’s research shows that over-reliance on it can lead to donor fatigue faster than you can say “algorithm change.” It turns out donors want to feel part of a story, not just a transaction.

The conversation gets even juicier when Bill and Dr. Bhati dig into the science behind why these message types matter. Want more donations? Try publicly thanking donors (which can lift giving by 59%). Need to hit that campaign goal? Posts showing you’re just $50 short create FOMO that can spike donations by 79%. It’s all about creating that “whirlpool effect” of engagement, where your message spreads further and deeper.

They wrap with practical tips for fundraisers of all organizational sizes. Don’t have a massive marketing team? No problem. Start by planning posts ahead, use scheduling tools, and lean on your board, volunteers, and existing supporters to build your social media presence. Because as Dr. Bhati reminds us, social media fundraising isn’t a magic bullet, it’s a strategic dance. And when you choreograph your messages well, donors don’t just listen, they leap in.

In this data-packed and donor-loving episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., welcomes Mark Rovner, JD, Founder of Sea Change Strategies to uncover the goldmine hidden in plain sight: mid-level donors. Nope, not the cast of that sitcom based in Indiana, but the generous souls giving between $1,000 and $10,000 annually who somehow manage to be both incredibly loyal and woefully neglected. Mark unpacks 12 years of research, including the most recent Missing Middle study, revealing that while mid-level donors represent just 1% of a typical donor file, they generate a whopping 30% of fundraising revenue.

So who are these mysterious middle givers? Demographically, they’re mostly women, average age 68, overwhelmingly white, and boast net worths north of $1 million. They’re twice as likely as average Americans to volunteer, often have multi-decade giving histories, and more than half plan to leave bequests. But here’s the kicker: most nonprofits still don’t have a formal strategy, or even one staff person, dedicated to nurturing these donors. "There’s no playbook," Mark laments, "and that’s the problem."

Rovner and his team have cracked the mid-level code with a psychographic playbook that splits these donors into three distinct segments: “All Business” (set-it-and-forget-it types), “Hands-On” (already engaged to the hilt), and the coveted “Engagement Seekers” (the folks who actually want more from you, and might even increase their giving if you ask nicely). The trick? Behavioral cues like email open rates, event RSVPs, and a good old-fashioned survey.

Bill and Mark wrap things up with a call to action that’s part love letter, part strategic roadmap: take stock of your donor pyramid, segment thoughtfully, and assign someone to mid-level stewardship. Because when nurtured properly, these donors don’t just stick around, they step up, give more, and even leave a legacy. As Mark puts it, “Stewardship at scale” is the way forward. If you’re ready to stop missing the middle, the full report is available for free at Sea Change Strategies. And remember, if you're still chasing only major gifts or blasting your annual fund, you're leaving real money, and meaningful relationships, on the table.

In this soul-soothing episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., sits down with fundraising coach, burnout buster, and author of What the Fundraising, Mallory Erickson. A former “accidental fundraiser” turned executive coach, Mallory brings a compassionate yet data-backed perspective on one of the sector’s stickiest problems: burnout. Spoiler alert, turns out it’s not just about working too many hours. From pandemic pivots to deep dives on limiting beliefs, Mallory invites fundraisers to rethink the way they show up; for their donors, for their missions, and most importantly, for themselves.

Mallory kicks off with a candid look at her own crash-and-burn moment in the fundraising trenches, which sparked a journey through coaching, behavior design, and neuroscience. The aha moment? Our nervous systems weren’t built for constant rejection, scarcity thinking, and “spray and pray” donor outreach. From internalized shame about asking for money to the “double the goal, same resources” treadmill, she lays out the five hidden drivers of burnout: rejection, uncertainty, and power dynamics all made the cut. “You can’t mindset your way out of a toxic culture,” she says, “but you can start with alignment.”

The conversation digs into Mallory’s signature approach, alignment-first fundraising. This isn’t your run-of-the-mill “manifest a million-dollar donor” advice. It’s neuroscience, baby. Mallory helps fundraisers identify the disconnect between how they feel and what they do, using frameworks that put self-awareness at the center of strategy. Through tools like asset mapping, funder lenses, and yes, actually asking if a donor is the right fit, fundraisers learn to lead with curiosity and trust, not desperation. “Alignment isn’t just a tactic,” she explains, “it’s the foundation for genuine connection.”

Bill and Mallory also explore how fundraisers can lead up, even in environments thick with scarcity mindset and outdated metrics. From convincing skeptical bosses to try a new approach (“just give me two months!”) to shifting culture one pilot project at a time, Mallory’s coaching is both practical and powerful. And for those who feel stuck between mission and meltdown, she offers a gentle but firm reminder: transformational fundraising is possible, but only if we transform ourselves first.

In this wide-ranging episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., sits down with rural fundraising champion Julie Bianchi, CFRE, Campaign Practice Director at Cloudbreak Collective. With deep roots in small towns and a career spanning both urban and rural philanthropy, Julie brings a fresh and honest perspective on what it really takes to fundraise where the tractors outnumber the Teslas. From the quiet generosity of anonymous donors to the untapped power of community-led campaigns, Julie makes one thing clear: rural fundraising isn’t underdeveloped, it’s under-celebrated.

Julie kicks things off by breaking down the “rural funding divide,” pointing out that while 20% of Americans live in rural areas, only 8% of philanthropic dollars go there. But she doesn’t dwell in scarcity, she flips the narrative. In towns where resources are limited, collaboration is a way of life. From barn-raising mentalities to in-kind giving and deep volunteerism, rural communities are masters of making something from nothing. “We ask, who’s the spark plug?” Julie says. “Who’s the local champion who can rally the neighborhood and light the fire?”

The conversation dives into the nuances of recognition in small communities, where humility often trumps headlines. Julie shares how major donors frequently choose to remain anonymous, not because they don’t care, but because they do. In tight-knit towns, you’re just as likely to bump into a million-dollar donor at the grocery store as you are to share a church pew with them on Sunday. Public recognition, she explains, can feel more like a spotlight than a thank-you, so fundraisers are rethinking how to honor gifts with sensitivity and meaning.

Bill and Julie also explore how digital tools and peer-to-peer fundraising are helping rural nonprofits reach supporters far beyond their borders. And for anyone wondering how to be a better ally to rural organizations, Julie’s advice is simple: show up year-round, not just during tourist season. Whether you’re a local leader or a vacation-home owner, sustainable support means investing in the long-term health of the community. Because at the end of the day, fundraising in small towns isn’t about scarcity, it’s about abundance, creativity, and people showing up for each other when it matters most.

In this heartwarming episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., welcomes certified fundraising dynamo Jennifer Oyer, CFRE, MA, Founder & Chief Joy Officer at Community Impact Advisors. Joy lives and breathes The Fund Raising School’s signature mantra: Fundraising is the gentle art of teaching the joy of giving. Broadcasting straight from her home base in Honolulu, Jennifer shares how that single sentence flipped the script on her entire career, and why she’s made it the bedrock of her consulting practice at Community Impact Advisors. Spoiler alert: this isn’t your average donor pitch session, we’re talking full-on joy engineering.

Jennifer recounts her early days trying to connect with attorneys who treated meetings like billable hours: short, sharp, and transactional. But when she embraced the idea of inviting them to campus events as guest lecturers or moot court judges, something clicked. By showing, not telling, them the impact of their philanthropy, she turned six-minute chats into six-figure donations. “Fundraisers are creative and innovative,” she explains, “and a mission experience doesn’t have to break the bank, it just needs to be meaningful.”

The episode dives into a real-world example from her time at the Salvation Army, when a lava disaster on Hawaii Island inspired her team to fly major donors to the site. The result? A powerful, immersive experience that led to transformational giving, and stories still being shared years later. For Jennifer, these aren’t just field trips, they're masterclasses in stewardship. As she puts it, the magic happens when you stop chasing revenue and start cultivating relationships that spark joy on both sides of the giving equation.

Bill and Jennifer also touch on why this mindset is more vital than ever in today’s uncertain times. Whether it’s economic anxiety or post-pandemic fatigue, fundraisers must resist the urge to go silent. Jennifer’s advice? Never assume your donors are too busy, too broke, or too burdened to care. Instead, bring them into your mission with courage, clarity, and compassion. Because when you help donors align their passions with your purpose, you’re not just raising funds, you’re delivering joy.

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., sits down with veteran fundraiser and Scouting America CEO Andy Price, who is blazing a trail through the digital frontier with his trusty sidekick… an AI assistant named Cassie. Yes, Cassie. Named after a Netflix thriller, because why not? In this lively conversation, Bill and Andy explore how artificial intelligence is turbocharging everyday fundraising tasks, without replacing the humans who make it all meaningful.

Andy walks us through his first encounter with AI as more than just a buzzword. It was January, he was in training, and boom; the floodgates opened. Since then, he and his team in Arizona have gone full warp speed. From daily donor emails to personalized thank-you notes that include fun tidbits like fishing and basketball references, Andy has trained ChatGPT (a.k.a. “Cassie”) to speak in his voice, remember his style, and save him time, lots of time. As Andy puts it, these are “30-second miracles” that used to take 15-20 minutes each.

But it's not just about efficiency, it’s about clarity, tone, and confidence. Andy explains how AI helps him fine-tune language to better reflect his intent, turning “robot-speak” into warm, human communication. He even uses Cassie as a digital rehearsal partner before donor meetings, role-playing pitch sessions and receiving real-time feedback that makes him a better communicator. That’s right; AI as coach, not just copywriter. The result? More mental space, deeper donor relationships, and a staff that’s working smarter, not harder.

Bill and Andy also tackle the elephant in the fundraising room: Is AI coming for your job? Not even close. Andy’s message is clear, AI isn’t replacing fundraisers; it’s empowering them. By automating routine tasks and standardizing messaging, staff can focus on what really matters: building genuine connections with donors. And with grant writing, branding, and even internal training getting the AI treatment, the possibilities are endless. So grab your digital notebook (or your favorite AI assistant) and tune in to find out how to work faster, write better, and fundraise smarter, with a little help from Cassie.

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D. is joined once again by fundraising researcher and nonprofit rockstar Ruth Hansen, PhD, Associate Professor at the University of Wisconsin-Whitewater. Together, they dive into Ruth’s latest co-authored paper, “A Literature Review of Experimental Studies in Fundraising,” which combs through 187 academic studies to answer one burning question: what really works in annual fund fundraising? Spoiler alert, it’s not just your gut feeling. This episode is a masterclass in evidence-based philanthropy, breaking down complex research into practical nuggets fundraisers can use right now.

Ruth and Bill unpack some truly mind-bending findings, like the fact that donors respond more to percentages than numbers. Five out of ten (50%) feels more impactful than eight out of twenty (40%), even though the latter helps more people. Why? Our brains love shortcuts, and percentages are easier to grasp. They also wade into the murky waters of negative imagery; yes, sad puppy photos do boost one-time gifts, but could turn off donors long-term. This leads to a golden takeaway; fundraisers must balance emotional impact with long-term relationship building. A little “warm glow” goes a long way in keeping donors connected and inspired.

Speaking of warm glow, Ruth reminds us that smaller donors often give because it feels good, not just out of pure altruism, and that’s okay. In fact, appealing to that emotional satisfaction is a powerful way to start building those donor pipelines. The conversation also busts some long-standing myths around special events. Turns out, there’s science behind why folks give more when they’re surrounded by others: peer pressure, reputation, and that sweet social buzz all play a part. It’s not just networking; it’s neuroscience.

From social proof in direct mail to gender-matched testimonials, Dr. Hansen and her research offer a toolkit of small tweaks that lead to big results. At the heart of it all? Donors want to know they’re making a difference; regardless of income, background, or cause. Ruth sums it up perfectly: fundraisers aren’t just talking to people with wallets; they’re talking to people with values. So if you’re looking to make your annual fund stronger, smarter, and more donor-friendly, this episode is your evidence-based jam.