Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.

First or Fast Follower? 3 AI-Era Rules for Marketers

The AI Marketing Companion, hosted by Sandy Carter, is the world's most entertaining marketing podcast. Sandy is a bestselling author of "AI First, Human Always," a Forbes Top 150 contributor, and a keynote speaker at Davos, CES, SXSW, and the United Nations. She took the mic in January 2026 from founding host Mark Schaefer, carrying forward 13 years of laugh-out-loud conversation, surprise guests, and sharp insight. New episodes dig into AI, agentic commerce, and the future of digital business, always fun, always interesting, always ready to turn your marketing intellect up to 11

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First or Fast Follower? 3 AI-Era Rules for Marketers

First or Fast Follower? 3 AI-Era Rules for Marketers

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