fitSpot Guru

What We Cover In This Episode:

• What areas of your business can be compromised and what you should be protecting [1:27]
• A look at what happens if your business is compromised [3:13]
• Some of the ways can you protect your business in regards to the legal aspect of things [6:02]
• Tips and strategies for developing a strong brand [10:24]
• How you can begin to monitor for misuse [10:45]
• The role that employee training has in protecting your business identity[11:08]
• The way to approach reviewing and updating your brand identity [11:38]
• Why setting up Google Alerts is a good idea to help in protecting your business identity [12:48]

Quotes:

"Protecting your brand and business identity can help establish your business's uniqueness so other businesses do not try to replicate that." [Cherise, 2:09]

"First and foremost, I encourage all of the businesses I work with to have a lawyer from day one if possible, and if you're in business and have been in business for years and don't have a lawyer yet, go get one." [Cherise, 6:29]

"Whether you're just opening or it's something that you do maybe once a year when things are slow, just kind of survey the area and make sure that you're continuing to separate yourself [from your competition]." [Nick, 9:13]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The story behind where the name fitDEGREE came from and whose idea it was [2:35]
• A three product rebrandings that we've been through at fitDEGREE and how we pivoted to a new direction each time [4:25]
• How Nick decides which branding experts to work with, and how they've helped move the company forward [11:49]
• The way we identified the ideal client for fitDEGREE when piecing together the business [17:17]
• What Nick would change about fitDEGREE's brand identity if he could go back in time [22:58]
• His best advice for anyone getting started in business right now [25:40]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• A look at the registration logistics in fitDEGREE that tie into a business's culture [2:10]
• The impact that the fee policies you implement can have on your culture [4:35]
• How the timelines for registration help your software align more with your culture [8:04]
• Why it's vital that you really get to know your client base inside and out [10:45]

Quotes:

"With our class group functionality you can split that up into AM and PM classes, even though they cost the same and the instructors get paid the same. The reason to split them up into AM and PM would be for the cancellation policy." [Nick, 3:53]

"We don't want unlimited members to take advantage of our business. I think most businesses are probably moving away from unlimited memberships, but if you do them you've got to keep those people in line." [Nick, 4:57]

"This is your culture, and part of this is being polite to the community. We're very community-oriented software; we think community grows your business and it would be rude from one community member to another community member to not let someone into that class." [Nick, 5:49]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• How to approach setting and identifying your demographics as you work towards defining your ideal client [2:23]
• The realizations that breaking down the key components of your demographics or ideal client's profile can bring you as a studio owner [5:00]
• Why it's so important to identify your ideal client and what parts of your business can be majorly affected by this [5:53]
• A part of defining your ideal clients that a lot of people tend of overlook in this process [7:55]
• A few unique ways that the ideal client can come into play in your business [9:38]
• The next step to take after you have identified your ideal client that will really propel your business forward in terms of generating top-quality leads [11:19]

Quotes:

"This is such an important piece of your business. If we skip this step in identifying your ideal client profile, it can really impact the potential growth for your business because things are not going to be aligned." [Cherise, 4:07]

"Your ideal client profile should be used to structure your business. Your ideal client profile impacts everything, from your services and pricing, to your marketing and overall growth." [Cherise [6:07]

"Your ideal client's profile is going to guide your marketing efforts, help you target the right demographics, have the appropriate messaging to attract the right individuals, and then make sure you're being strategic with your budget." [Cherise, 6:58]

"Identifying your ideal client profile can help ensure that your brand values and missions are aligned with those of your clients." [Cherise, 7:33]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why Nicole says that there is a dire need for business education in the industry [2:36]
• Some of the reasons that so many studio owners believe it is their marketing efforts that are lacking, and not their sales process [10:33]
• How recurring revenue is the single most beneficial tool in small business growth, and the parts of the sales process that will help you keep your clients [15:51]
• Nicole talks about why a front desk staff is a critical piece to any fitness business, plus a look at a process she uses called "Role Alignment" [27:34]
• The easiest sale in the world that happens to be a tremendous missed opportunity for so many yoga studio owners [30:59]

Quotes:

"I wanted to go into studio ownership differently than I had seen my previous bosses do because I wanted it to be my career; I didn't want it to be a little blip in my life." [Nicole, 5:07]

"Being an entrepreneur in any sort of way requires a certain level of belief in yourself, a certain amount of risk tolerance. I think that's something that we all need to possess, because you've got to have a thick skin and you've got to take the successes and the failures." [Nicole, 7:23]

"Trying to get more butts on mats or more bodies through the door, is in a lot of ways like lighting your money on fire. Most people think that they just need more volume. Sometimes that is true, [but] most of the time what they actually need is to keep the clients they have." [Nicole, 13:38]

"Sales are about relationships. People need to know, like and trust the people they're doing business within order to say 'yes' with their dollars." [Nicole, 21:01]

LINKS:

Nicole's Website & Instagram

Her Free Mini-Trainings

The Profitable Studio Community Facebook Group

Profit First & Fix This Next by Michael Michalowicz

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The parts of the app that Nick considers core to a company's brand [2:50]
• What elements of the app you should consider updating on a regular basis [6:19]
• A few items that you don't have to refresh as frequently, but are still important to be aware of [9:18]
• Something to keep an eye on if you are a branded app [11:35]
• Things you can do to cleanup or tie up loose ends with your branding [14:35]

Quotes:

"We have a weird casing for fitDEGREE, where it's all lower case for 'fit' and all upper case for 'degree', so I really make sure that when I'm creating a new account for a new studio sign up, that I'm going to their website and following the branding of the casing." [Nick, 3:41]

"Who's actually on your staff? The fitness industry has a pretty decent rate of turnover, and that's bound to happen. Did you actually deactivate your team members? If they are in a ton of your imagery, whether it be your class imagery, your offers, or anything you have out there in the Universe, are you ok with them still existing there?" [Megan, 8:04]

"That's when I would look at the logo. It's really tough when you make a change in your logo and now you have to remember everywhere that logo is." [Nick, 9:18]

LINKS:

Om Mushroom Coffee Latte Blend

FORM {yoga}

Pixality Design

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Some creative methods to help you get in the right headspace to create your business identity [1:51]
• Free and paid resources you can use in this process and to get creative with your business identity [5:47]
• How to approach workshopping your brand and relaunching it to your community successfully [8:30]

Quotes:

"Using prompts or questions to stimulate your thinking can be really helpful to get to that next step after a brain dump." [Cherise, 2:44]

"I don't think we can underestimate the value of mentorship. This could look very different, but I think sometimes people are just nervous to ask." [Cherise, 5:48]

"If you're starting a new business and you're in the branding and business identity process, you really do want some kind of expert or someone who has opened a business before [to help you], because you want to start the business off on the right foot." [Cherise, 7:34]

"If your business is doing a complete rebrand which targets a different demographic, then it is super important that you start your rebrand exercises from the very beginning, to ensure that everything aligns." [Cherise, 9:09]

LINKS:

ChatGPT

Fiverr & Upwork

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• A bit about what Michael does and the help he offers his clients [7:45]
• Why the very first step in your retention sequence for intro offers should be an email [13:24]
• The second part of the retention sequence and how you are not yet selling at this point [17:18]
• The reasons that it's always so important to remind people why they joined your studio in the first place [23:15]
• A way that you will be able to tell if a member on an intro offer will remain a client after it ends [24:28]
• How you can use an unlisted offer to succeed in retaining more new clients [25:48]
• What ChatGPT and why you need to use it in your business [32:52]
• Michael's top 3 tips for opening a studio successfully [39:33]
• A common pitfall that he sees when people are opening a new studio [47:15]

Quotes:

"Just let people know they will get an email if they're purchasing on the phone or in person. Going into a fitness studio is intimidating, that's what I always found. I always used to say [that] getting through the doors is the hardest thing, and once they get through those doors, I'll take care of them and they're going to be good." [Michael, 13:35]

"I know many studios that are willing to switch studio software, but they are not willing to give up their marketing suites." [Michael, 22:00]

"People come to yoga for some type of change, either mental change, physical change, to be more flexible or to de-stress. People might have been coming for two weeks and get out of the habit a little bit, so you need to kind of remind them why they came." [Michael, 23:35]

"If they're not coming multiple times during the intro offer they will not purchase; they will not become a member." [Michael, 24:28]

"Before opening a studio you have to do the research, that there's an audience that's going to support what your vision and dream is." [Michael, 47:30]

LINKS:

Michael's Website & Instagram

His Podcast & Free Resources

Michael's Free Retention Planner

ChatGPT & Midjourney

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The integration partners that we work with at fitDEGEE, some of the services that each can provide, plus the pros and cons that we've seen by using them [1:54]
• What the perks are of utilizing integrations instead of trying to do everything manually [7:56]
• How the integration partners we use help our clients' business and identify [9:46]

Quotes:"When someone comes to your studio, they're going to be a member for life, that's the goal. With ClassPass, you're getting the identity of a studio hopper. They might be trying to find their home or they might also just be happy with studio hopping and visiting you a few times a month, or maybe only once or twice a month." [Nick, 4:45]

"You can put a lot of thought into these automations and make them seem very personal and very branded, and guess what they're not going to have? They're not going to have a typo, they're not going to be delayed, or they're not going to get missed because you got busy." [Nick, 8:22]

"They're not missing a point of any of those because it's automated and you're not doing it yourself, and now it's giving the client the feel of community or whatever you're trying to get across in that drip." [Nick, 10:05]

LINKS:

Mailchimp

LoopSpark

Zapier

Perkville

ClassPass

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What a mission statement is and the 3 key components that are found in one [1:51]
• A few tools and exercises you can use to help define your own mission, vision and values [6:40]
• Why you need to define your mission statement, and how doing this will help you business [11:43]
• A reminder about why being clear and concise is key when it comes to mission statements [10:22]

Quotes:

"[Your mission statement] should illustrate uniqueness and invoke emotion through your values, and I think this is important because you want to have your mission statement be unique." [Cherise, 3:05]

"When we're talking about the fitness industry, there needs to be feeling. There needs to be emotion; we are impacting people's health and wellness, and that's a big deal." [Cherise, 7:26]

"I think it's super important to go back to being clear and concise [with your mission statement]. Less is more with this, because if it's a big lengthy statement, it almost becomes confusing." [Cherise, 10:22]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q