fitSpot Guru

What We Cover In This Episode:

• How Chris became a fractional integrator for companies running on EOS [2:02]
• Defining "integrator" and "visionary" and what their roles look like within a business [7:18]
• What the "Delegate or Elevate" process is and how it can be used in your workflow [12:52]
• The way to decide and identify who the delegated tasks go to and how to make that process easy and transitional [17:57]
• As an integrator, Chris talks about the different stages in business that requires integrator and what stage she focuses on in her business [28:44]
• The reasons why Chris is in this type of business, and what she enjoys the most from the work that she does each day [34:19]

Quotes:

"I saw firsthand how a solid foundation is imperative to scaling any sort of business." [Chris, 3:03]

"Every successful business relationship has a visionary and an integrator. If you have two visionaries, nothing actually gets done. If you have two integrators, there is probably not much innovation. You do need this complementary act to really be successful." [Nick, 5:52]

"Delegating and elevating is a great tool to do on your own, but it is also a great tool to do as a team, because in a good-natured way you can kind of call BS on each other and fill in the gaps." [Chris,16:08]

"I just have this amazing appreciation for entrepreneurs. You know you're sticking your neck out there, you are having the possibility of paying to go to work, something that most people would never ever fathom, and you're taking these financial and emotional risks for basically something that's going to stimulate our economy." [Chris, 34:43]

"Moving these blockers, creating these processes, creating this structure no matter how big you are, it is going to make you enjoy going to work every day. It is going to be the heavy lifting upfront, but then you're going to be smooth sailing." [Nick, 36:42]

LINKS:

Chris's Instagram & LinkedIn

Her YouTube Channel

EOS Website & How to Be a Great Boss Toolkit

Accountability Chart Vs. Organizational Chart (EOS)

GWC (EOS)

Traction by Gino Wickman

Process! by Mike Paton and Lisa González

Who Not How by Dan Sullivan

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What the sales process looks like from Nick's perspective when he is working with potential clients for fitDEGREE [1:41]
• What you can expect to receive with a fitDEGREE branded package [3:15]
• A breakdown of the current pricing for the fitDEGREE branded app [4:27]
• The bonuses and selling points of being branded versus being on the standard fitDEGREE app [5:17]
• Why we think it makes so much sense to go the branded route [8:13]
• Some reasons why the branded app might not be the way to go for someone [10:19]

Quotes:

"It's a very consultative approach. We just want to create a win-win when we're selling a branded app, or really the fitDEGREE software in general, because my worst fear is that someone goes onto the fitDEGREE platform and within 3 to 6 months is not happy." [Nick, 1:54]

"It's really about setting your business up for success for the long run, not 3 or 6 month trials, but for years and years to come." [Nick, 2:49]

"When you decide that you're ready to upgrade to the branded package, you'll have your own branded app, the ability to customize your website widgets to your brand look and your brand colors; you'll have the branded transactional emails, and you'll have a branded admin for your staff." [Nick, 4:07]

"You don't need to even introduce the brand fitDEGREE. You just say your brand name, and hopefully this gives a bigger than life kind of appeal to your clients. It makes sense, and it kind of lines up with the boutique experience that they're downloading your app." [Nick, 5:58]

"It just made sense that if someone is hesitant about downloading an app, they're probably going to have more trust and there's going to be less steps if you just say, 'of course, you're going to download our app, here's the QR code to scan [with] your phone and boom, it pops up." [Nick, 6:35]

"It's just constant brand recognition that when they open up their phone and they know it's time for fitness, they're going to your app and not the fitDEGREE app and going through the studios there." [Nick, 7:28]

LINKS:

Episode 35: How to Make the Most of my App

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What business identity is really all about [4:11]
• The role that understanding your product and how it relates to your demographic will play in solidifying your business identity [8:59]
• Why determining what you don't want your business to be is so important in this process [10:07]
• Tips for getting clear about how you want your business to make people feel [11:47]
• The ways that a brand identity may evolve over time, and the best ways to adapt to the evolution [14:21]

Quotes:

"Your business should almost embody a human, or a person. We want people to feel a certain way and have experiences in a certain way, almost as if they're interacting with this beautiful human but also this whole community entity." [Cherise, 5:13]

"Be clear about what you want your business to be, and I think this is so important because many people get drawn into the identity of other businesses." [Cherise, 10:06]

"Be very clear about who you don't want to be, and then really identify who you want to be without trying to be something that doesn't really align with either who you are as an individual, or who you want your business to be." [Cherise, 11:34]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• A look at who Lauren is and what she does in the fitness industry [1:54]
• How exercise needs differ based on age and gender [5:08]
• The importance of cross-training and modifying your workouts often [9:49]
• What Lauren does to encourage people to workout using more than one modality [10:59]
• The way that she became a multi-modality trainer and got started in business doing this [14:50]
• The moment when Lauren realized that she was passionate about teaching other instructors [18:47]
• Some of the challenges she faced in both the brick-and-mortar and online spaces, and how she overcame these obstacles [20:28]
• Lauren's favorite project that she's worked on to date [25:22]

Quotes:

"I think that's why it's so important for people who are teaching classes, and who are calling themselves personal trainers, to actually have legit certifications and to go through real training, and make sure they have it down pat before teaching a class of 20-plus people." [Montse, 9:53]

"Our bodies need to do a lot of different things. We do a lot of different things in our everyday lives, and at a certain point, probably earlier than a lot of us want to admit, our bodies can only handle so much." [Lauren, 11:19]

"If our goals are really health-oriented and overall wellness-oriented, we can definitely argue that there are certain fitness modalities that are better for certain goals." [Lauren, 12:33]

"If you're going to have a successful virtual studio, then you really have to be conscious of how you are going to replicate the community that people feel in an in-person studio, [but] virtually, because if you don't you're going to have people join and cancel because they think nobody notices." [Lauren, 23:10]

LINKS:

Lauren's Website & Instagram

Globals News Article, Best exercises for women by age: What to focus on in your 30s, 40s and beyond

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Windows of registration and setting the standards for your app and your kiosk [3:31]
• How to optimize payment option processes and why this is so important for the overall client experience [6:38]
• The different ways to ensure the different aspects of your cancellation options are optimized [9:34]
• Ways to use video and imagery to improve the overall client experience [12:04]
• Why it is a disservice to your business and your clients to not take advantage of your description section [13:39]
• The reasons you'll want to ensure the difficulty level and location are in your descriptions for all to see [15:47]

Quotes:

"You want to make sure that from the moment the client begins exploring your class options, you are set up for success on registration, cancellation and payments. Those are three big things that clients are concerned about when moving through this process." [Megan, 0:51]

"Payment options are big to consider, and for client experience as well, when they're going through that registration process they need to know what they owe you." [Megan, 6:47]

"You can add images and videos, and this is really cool because it's the class, not the instructor. So you can have a picture of the class, you can have a video of the class, and then down below that there could be a picture of the instructor, with a description of the instructor." [Nick, 12:51]

LINKS:

Episode 105: One-on-One Service Optimization

FORM yoga

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How to identify utilization within your studio to get a good pulse on the culture of your in-studio community [1:43]
• The way to get a read on energy and engagement levels inside your studio [5:35]
• Cherise's thoughts on using post-class member conversation check-ins and staff check-ins to keep a pulse on your studio community [7:06]
• Tips for combating the negative trends that may occur within your studio [9:32]
• What to do about toxic clients and how to have an open dialogue with them [12:25]
• Strategies for rewarding your studio that's always striving to trend positive [16:58]

Quotes:

"There are far too many studio owners that when I say "what is your utilization", they don't know. You've got to know when it's high, and you've got to know when it's low. Knowing those trends allows you to make decisions on what else you need to be doing during that time of year." [Cherise, 4:51]

"People would walk in the door, stand in line, no one was talking and the trainers weren't talking to the clients. It was sad, and it was really hard to watch. If you are attentive and actually honing in on the energy level, you are going to see what's happening." [Cherise, 6:15]

"You have to be ok [with] saying this is a place of support and positivity, and we have clients and staff who are not feeling that when you are here." [Cherise, 15:35]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• A look at the F45 lawsuit where David Beckham and Greg Norman are suing for $20 million [5:00]
• Lisa's advice for implementing mini-disclaimers in different ways to your social media platforms [11:50]
• The way that she practices law by aligning with the chakras [17:26]
• Why she says you should bring who you are into what you do, even if it is unconventional [20:35]
• How she is teaching and educating so that her clients come to her proactively, instead of reactively [24:55]

Quotes:

"It depends on the type of social media that you're doing, but the idea is that you want to have the disclaimer somewhere, constantly, where even if people aren't looking at it every minute, it is there for them to see and you have it connected to that account." [Lisa,16:01]

"When you start using a contract, a waiver, a disclaimer, or an LLC or what not, you actually show up differently in your business because it's almost like you can exhale because you know that these documents have your back." [Lisa, 19:14]

"I'm still working in states where I'm licensed, or hiring other lawyers to help in states where I'm not licensed. I'm still following all the rules, it's just that I'm adding this flavor to the law to help people understand it can be loving, safe, spiritual and energetic, and just feel a little more friendly than the typical interaction with a lawyer." [Lisa, 22:31]

LINKS:

Book a Free 20-Minute Call with Lisa

Her Instagram & Facebook

Lisa's Podcast & Book, Easy Legal Steps

Article on the F45 Lawsuit

Linktree

Episode 97: Industry Tea with Niki Riga

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Tips for optimizing the title section for one-on-one booking [3:20]
• How to create the description part of your one-on-one service by using photo and video, and what you can do to minimize any confusion clients may have here [5:11]
• Our thoughts on if you should list on-on-one services on your fitDEGREE app, even if they are not the core of your business [7:10]

Quotes:

"I think in this one-on-one service optimization, it's like creating certainty throughout the registration and payment process for the one-on-ones." [Nick, 3:11]

"Put a picture or video of what they should expect, put a description that lets them know exactly what they are going to receive, and if you're going to allow them to book, make sure you have ample availability." [Nick, 5:50]

"It's important to recognize if [one-on-ones] is a strength or a weak point in your business. If this is a strong suit for your business, display it and be proud of it." [Megan, 8:44]

"It's good to know that the one-on-one services are not just for paid services, they can absolutely be free services that clients can book themselves into." [Nick, 10:37]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why you need to stay on top of trends and trainings without losing focus on the core of your business [1:40]
• Cherise talks about polls, focus groups and pop-up classes when gauging trends [3:33]
• The ways that keeping up on trainings and certifications will benefit your business, staff and clients [5:20]
• What you can do as a studio owner to stay on top of trends and new trainings [7:41]

Quotes:

"Although it is really important to poll your community, often polls are not accurate on what your community actually wants. We do polls, but I like more or less taking focus groups with my consistent long-term members." [Cherise, 3:33]

"You don't necessarily want to be the first one to do something because you don't know if it's going to stick, so I always tell my clients to try pop-up classes. Offer a pop-up or a workshop once a month, every month, and if it sticks and starts really growing and you have a waitlist, maybe it's worth adding to your consistent schedule or adding as a new service." [Cherise, 3:53]

"Continuing education should really be a priority in every fitness business. I think often this is something that we forget about, especially owners that are really hands-on and in the business everyday. Before you know it, you've been open [for] two years and no one has done ongoing training." [Cherise, 5:33]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How to approach starting to plan for this upcoming new year [5:49]
• Optimizing the different directions that you want to go within one master calendar [9:34]
• Stephanie's top 5 segments that a studio should focus on [18:05]
• Her thoughts on promotions and challenges, and why and how you can use them in tandem for incredible results [20:24]
• Breaking down the year in the lens of existing clients [22:34]
• Identifying when to ramp up new client promotions and events [26:27]
• What to keep in mind around staff development [28:52]
• Ways to tie the narrative of promotions and challenges back to the planning of your calendar [32:08]
• Final thoughts on community events and building camaraderie [35:51]

Quotes:

"Me being any type of organized makes me naturally feel successful before I have even taken a step." [Stephanie, 6:20]

"I always feel like I work with studio owners who have such great ideas, but we don't take the time to plan ahead for them, therefore we feel like they were a failure." [Stephanie, 11:58]

"If it is your narrative to increase your retention, if it is the narrative to increase your auto pay, I think that comes with providing value in perks to encourage people to do that." [Stephanie,16:11]

"There's a difference between me as a studio owner marketing myself, my classes, my value and my studio, and someone is going to hear something completely different from a public relations point, from someone who is a client of mine speaking on my behalf. Whatever you can do to nurture that relationship, [do it], because the existing clients that you have are the best promoters and the best marketers that you can ask for." [Stephanie, 23:18]

"It also helps if you kind of maybe pinpoint pain points or issues that could be coming up, before they become so much of where that difficulty of that awkwardness in the conversation could happen." [Stephanie, 31:00]

LINKS:

Stephanie's Website & Instagram

fitDEGREE's Studio Intelligence Summit

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q