fitSpot Guru

What We Cover In This Episode:

• How increasing sales doesn't mean discounting prices [2:34]
• Some of the ways that discounts can negatively impact your revenue goals [4:04]
• The significant effect that discounts have on accurately setting revenue projections [5:21]
• Why tracking and identifying trends over the past year is key [8:55]
• Tips and strategies for empowering your staff to collaborate and contribute ideas to generate sales [11:40]
• Our thoughts on what is the single best approach for increasing sales in the new year [14:04]

Quotes:

"Consumers want the best deal, but it really does undervalue our services when we're just giving discounts all the time." [Cherise, 3:23]

"If your members are paying something differently and they start talking to each other, that's going to be a nasty conversation you are going to have to deal with." [Nick, 8:30]

"There might be certain things that perform better at certain times of the year, but unless we test and track, we are not going to know." [Cherise [9:18]

"Bonuses and sales challenges can be a fun thing if you set people up for success and not set unrealistic expectations." [Cherise, 12:42]

"Maybe they'll have a unique idea that will help convert intro offers. It's ok to ask for their feedback and for them to collaborate." [Cherise [13:21]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• A bit about Demar's background and what his work focuses on today [2:51]
• His advice for attracting new opportunities, specifically as a new fitness trainer [4:48]
• What Demar's spin instructor trainings look like outside of the studio he works at, and how they came to be [7:33]
• Where he sees the fitness industry going in terms of in-person services [11:33]
• The significant role that marketing now plays for spin boutiques [21:15]
• The story of how Demar initially got involved in the spin cycling industry [31:36]
• His plans for the upcoming year, plus the way that Demar is looking to link fitness with the music industry [39:07]

Quotes:"The biggest thing I've been telling everybody for X amount of years now is just to say yes to opportunities, even though the opportunity may not give you much, as fast as you think you think you'd want it." [Demar, 4:48]

"People want to feel re-inspired, motivated and ignited again, because it's easy to get burnt out. When you're in a spin environment and you're feeling the same thing, hearing the same kind of music and seeing the same kind of people, it's so easy to get burnt out." [Demar, 8:26]

"Marketing plays a big role now into how the spin boutiques are starting to capitalize on their moment, and not sit on the wayside." [Demar, 21:26]

"I want to link fitness and the music industry together, to the point where it goes hand-in-hand. We work out, hang out, and then after is the actual concert. So, if you've already bought tickets to the spin side, you get the VIP tickets to be towards the front of the crowd when the next set comes on for their actual show." [Demar, 39:07]

LINKS:

Demar's Instagram & Podcast

Best Cycling Classes (Shape, Aug/22)

Indoor Cycling Workout Classes Industry in the US - Market Research Report

fitDEGREE's Business Portal]

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The difference between "lost leads" and "cold leads" [1:29]
• Why we are really talking about the need to focus on capturing lost leads [3:06]
• When you should consider a lead "lost" [3:33]
• Ways to locate lost leads within the fitDEGREE platform using specified reporting [4:32]
• What to do right now to recapture lost leads [6:34]

Quotes:

"There is nothing worse than pouring your time, effort and income into gaining leads that fall off the wagon. That being said, there are always ways that you can put in some additional effort to recapture those lost leads." [Megan, 0:47]

"Do something as simple as reach out with a phone call or a text message, because people are aware of you. You're not going to be someone brand new that they have no idea about." [Nick, 7:25]

"Reach out to them as a human being, making sure they are in a good space. Maybe they didn't come back because something dramatic happened. [Nick, 8:06]

"Every question you have, at a very high level, is just asking permission to ask another question. That's just kind of how I like to think about recapturing people, is that we are humans first and we make purchases second." [Nick [8:19]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why the "New Year, New Me" promo might not be the promo for you and your studio [2:36]
• Nick talks about the stats he found on new clients in the new year [5:11]
• Efforts that you can focus on besides the "New Year, New Me" gimmick [8:07]
• How you can use this time to re-engage your current clients using challenges and upsells [10:08]
• Our thoughts about "New Year, New Me" sustainability and negative connotations associated with it [12:20]

Quotes:

"That's a big 'a ha' moment when I talk to clients. It's about quality over quantity, right? The goal should be to drive your ideal client in or retain them like we are doing all year round, the same as every month, and I always have my clients set realistic new year's' goals." [Cherise, 3:29]

"Slow down, because realistically you can only manage so many new leads without losing the quality of what you are trying to give them as an experience." [Cherise, 3:57]

"I feel like you're just bringing in the wrong people if you focus on the new year. If you just do you and new people walk in, that's just business, but if you focus on bringing those people it might do more harm than good. We don't need gimmicks if we have good business in place." [Nick & Megan [7:48]

"Lead generation shouldn't be about a huge rush of brand-new clients with all these extra marketing dollars but you can really focus on what's happening in your community. I'm a broken record, but business is [about] business partnerships." [Cherise, 8:40]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What a recent study found regarding longevity and happiness [2:06]
• An upcoming trend we're seeing around virtual fitness [8:00]
• A closer look at is happening in the current wearable technology market [12:50]
• A conversations on what the future of wearable technology could be [13:51]
• Our thoughts on whether Apple has a vision to break into healthcare [19:18]
• Ali shares about a BINGO competition she held at her previous studio [20:33]
• Montse's experience running a competition with a retail partner [23:19]
• Why a challenge focusing on consistency works so well for studio members [24:49]
• How Ali started her own gym after not finding what she was looking for in a facility [25:56]
• Montse talks about the need for motivational instructors and a true community atmosphere [28:24]
• What Nick has found as a previous member at the more commercial-type gyms [30:11]

Quotes:

"My two cents is that you have to buy into your wellness and make it a very significant mindset shift that you are going to invest in it." [Nick, 10:11]

"We're experimenting, we're innovating, people see a little bit of a trend and get very excited, but I don't know [where the fitness industry is headed]. I'd love to fast forward five years and see where it is at." [Nick [12:17]

"It is all driven by the growing demand for multimedia devices and smartphones, coupled with increasing adoption of fitness trackers and health-based wearables." [Ali, 13:33]

"I didn't like how any of those places ran their culture, ran their business, interacted with their customers, so [I thought] if I couldn't find what I like, I was just going to create what I want to see in the world." [Montse, 26:09]

"Anytime I go to a gym and it has that vibe of 'I'm rooting for you to be the best version of yourself today', that is always exciting." [Nick [32:00]

LINKS:

https://www.clubindustry.com

Higher Wellness Spending Corresponds to Greater Happiness, Longevity, Per GWI Research - Article from Club Industry

www.bodybuilding.com

https://www.oculus.com

https://www.whoop.com

F45

The Junkyard

https://www.themadisonvibe.com

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why competition is so important, and necessary, in the fitness industry [1:02]
• The reasons that competitions promote self-motivation [3:32]
• How to utilize fitDEGREE to promote and facilitate your referral competitions [4:18]
• Ways to use an attendance competition [5:52]
• What a consistency challenge will look like [6:16
• Why allowing clients to track their own consistency is a good strategy [6:51]
• What really happens when you make a member feel special [10:13]

Quotes:

"Competitions can just break up the monotony and create some urgency for your clients to maybe come in more that month. It can maybe create some urgency for them to get back on the routine if they started to fall off, and hopefully if you're running a competition, there's some kind of incentive that makes them want to keep coming back." [Nick, 1:38]

"You can have referral competitions where it is just total referrals, or you can actually throw a little nuance in there of saying a converted referral is what we're counting, so that means that actually have to come to the studio." [Nick, 5:39]

"I think if you have a healthy community going on at your studio, everyone recognizes that it is them against themselves, but also it is nice to win things." [Nick, 9:29]

LINKS:

Nick's Instagram Post on Pillars of Community

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The real reasons why so many clients fall off their regular routine in the holiday season [2:23]
• What warning signs will tell you that clients are not prioritizing their fitness journey as the holidays approach [3:31]
• How we can help prevent cancellations during this season as business owners [4:41]
• When not to freeze a membership [6:12]
• Simple ways to create a drive in your clients to stay on their regular routine [7:36]
• What Cherise likes to offer her clients from October to December to help with accountability and education [9:12]
• Why we always need to remember to make things fun [11:56]

Quotes:

"It's not rocket science. The holidays are busy, with lots of fun distractions like family time, parties, shopping, cooking, eating, and just all the fun stuff. It's not a bad thing, but we just want to find ways to help our clients stay accountable and the biggest thing we need to do as business owners is get ahead of it." [Cherise, 2:39]

"As a business owner, you have to be accountable for what you sell them. If you sell them, 'hey we are going to help you reach X, Y, and Z' and you are not checking on them, you are going to lose them eventually." [Cherise 5:25]

"There are lots of ways to get creative with this, and I think it is about getting members excited to come into your business even though there are exciting things happening outside your business." [Cherise, 11:37]

"Let's bring the fun, let's bring the accountability, and let's really just get these people through this holiday season." [Megan, 13:54]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Current industry statistics around the percentage of Americans with a gym membership, and how it is linked to the different generations [1:40]
• What we think the fitness industry will look like years from now, despite the short-term pain being experienced [7:18]
• Who will have the best chance to be successful in the fitness industry moving forward [7:35]
• The importance of the intimate experience that boutique studios offer their members, and how this can't be replaced yet [11:59]
• How studio owners will have to get out of their own comfort zones to survive and thrive into the future [16:07]

Quotes:

"I feel like everyone rags on millennials. I don't know why millennials are the butt of every joke, but they take up the majority of the space as gym members, as they account for 33 percent of all memberships." [Megan, 3:39]

"The fitness industry is going to look like what a stock market chart looks like. It's going to be a blip, there's going to be pain, and for us right now it feels like forever. Some of us might never come back from this, but in the grand scheme of this, 5 to 10 years from now, it's going to be bigger than it ever was." [Nick, 7:18]

"Any technology that's not used as to what I'll refer to as a supplement, is to me just going to hit a roadblock. It can't replace anything, but if I'm a great coach I know what I'm looking for, and I now have an assistant. I can do more things better, but now you don't need someone with a deep understanding of fitness to take over your classes." [Nick, 9:45]

"It'll be interesting to see how studio owners resist [change], because they preach all the time to their clients to get outside their comfort zones, but it's to get into their comfort zone. Now I'm curious how many studio owners get out of their comfort zone and figure out they need to offer some kind of resistance training that they can't do, and they have to find an instructor to do that." [Nick, 16:08]

LINKS:

The future of fitness according to 186 industry leaders at the 2022 Connected Health & Fitness Summit

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The three KPI's you should be analyzing to determine your yearly progress and for future planning [2:38]
• The various reports and the information that is available within fitDEGREE to help with identifying trends in income or client activity [5:43]
• Nick's advice for how to compile your reports and set yourself up for actual and projected numbers [8:54]
• Why it's important to get help in creating the spreadsheets and reporting you need to best evaluate your yearly progress [12:09]

Quotes:

"I feel like it is important as a business to know what trends and information we are looking for, to evaluate yearly progress and project future growth." [Megan, 2:38]

"Last year, I felt like this was a big maturity step in our software. It was building this intro offer funnel report that's going to give you how many intro offers were purchased for a specific date range, if those intro offers are converting, and then what they're converting to." [Nick, 6:44]

"This feels like the step from [being a] 'passionpreneur' who loves fitness, to business owner, and it's [about] getting really boring and putting this all on a spreadsheet." [Nick, 9:29]

LINKS:

https://www.breauxbradleyconsulting.com/

https://www.instagram.com/whycoachingandconsulting/

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What it means to differentiate your staff from other local businesses, and what this looks like from a client perspective [1:27]
• Specific questions to ask about your staff, and what a lot business owners don't often consider about their team members [4:02]

• How to determine your hiring budget and identify options or offers to get creative with your budget [5:59]
• Ways to tell if you are recruiting the right people to your team [6:56]
• How to approach creating a job description that specifically outlines what you need [7:57]

• Perks or offerings you can provide to new hires as incentive and retention efforts [9:07]
• Why auditing new hires for how they like to receive recognition is a good idea [10:49]

Quotes:

"I think this is such an important conversation for right now. I think we can all agree that staffing is one of the most challenging aspects of being a business owner." [Cherise, 1:38]

"It takes time to really know how to properly recruit people, and this a great place to start in terms of differentiating yourself from other businesses, is in how you recruit." [Cherise, 2:08]

"I've worked with a lot of business owners who unfortunately fail to see that, because they didn't properly train their staff, their staff don't feel confident in their job, which makes them care less. Then they feel not cared about, so it's a ripple effect." [Cherise, 8:26]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q