fitSpot Guru

What We Cover In This Episode:

• What a "company" is inside fitDEGREE [2:16]
• A closer look at what a fitSpot is and what you need to know about this [3:15]

• Why a studio owner would want to branch off into multiple fitSpots [4:17]
• What are the benefits to only using one fitSpot in your business [5:29]

• If there will be an opportunity for apps to include multiple fitSpots that have no connection to each other [7:56]
• Our tips for using fitSpots for a branded community experience [10:37]

Quotes:

"Think of the fitSpot as the business unit. If you had multiple locations or not, it's one fitSpot per business." [Nick, 3:36]

"The reason you would want to expand to a second [fitSpot] is if you want to track revenue to that location. We can't track revenue per business location if it's all inside of one fitSpot." [Nick, 5:09]

"I think the biggest driver is, do you want to track revenue per location, or are you forced to use multiple fitSpots because of the bank account situation?" [Nick, 7:46]

"We thought of adding another layer on the company and calling it something like a franchise layer, because we have some multi-location businesses that want to start franchising and licensing throughout the country. So, what the solution is going to be is that multiple companies can be tied to a branded app." [Nick, 8:53]

LINKS:

https://www.brewfitnessmke.com/

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What "modalities" mean in terms of the fitness business model [2:45]
• The key differences between single modality and multi-modality [3:56]
• Which type of business model is the most profitable, based on where the market is heading right now [4:35]
• What to consider when trying to decide on which modality is best for your business [5:11]
• Examples where a single modality or multi-modality could detract from a business [9:46]

Quotes:

"We've seen such a shift in our industry with what consumers want, but also what business owners really need to be looking at." [Cherise, 2:49]

"10 years ago the industry was such a different place. You could open a single modality business and people were rushing through your doors because it was new. The uniqueness of a single modality [business] is the expertise." [Cherise, 4:42]

"You've got to do some market research. You do not need to fear your competitors, but you do need to know what they're doing." [Cherise, 6:19]

"You've got to really figure out what you are good at. I say this because sometimes we get swayed by what people want, versus what we should be doing." [Cherise, 7:31]

LINKS:

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Chelsea and Carolynn talk about the three businesses they have developed and how their journey led them to where they are today [2:12]
• The process of creating and launching a pre-workout drink to the market [4:36]
• Taking the leap with Pilates Club and making the decision to pivot to online microformer-based classes [6:26]
• What EMS training is all about and the innovation behind it [9:11]
• The statistically-proven correlation between mental and physical health [18:17]
• How Chelsea and Carolynn differentiated between in-studio and virtual when it comes to brand, community and advertising [25:17]
• The way they initially got their foot in the door and how that led to their multiple businesses and products [32:21]
• The philosophy behind growing their business, growing their brand, and branching out into different avenues [36:23]
• Tips and advice for expanding your own business [43:55]

Quotes:

"We had such extensive knowledge of the supplements side of things, and we knew exactly what we were looking for in a formula and how to tweak the formula." [Carolynn, 5:22]

"I'm sure there's a ton of science around the endorphins and all the drugs you release inside your body that help, but I think just achieving something is very underrated. It's overlooked; it's just a physical achievement that you made that you didn't think you could make, and it has got to do wonders for your mental health." [Nick, 20:33]

"People don't give themself this allotment of a learning curve when they try something new. I see it time and time again, whether it's weightlifting, pilates or yoga, they jump into it and they're like I should be good at it now, but you're not good at anything you start. So, we have to do a really big crash course on how to get this right and give yourself three months." [Carolynn, 21:36]

"You know once you get past a certain point of number of locations, you have to make things feel a little cold. You have to have procedures and people are just following procedures, it's not about feeling anymore at that point." [Chelsea, 35:53]

"If you instinctively feel something is right, you just have to go for it. You can't let yourself think about it too much because that's what's going to stop you, trying to create this perfect thing." [Chelsea, 37:00]

LINKS:

https://www.instagram.com/chelsea_crest/

https://www.instagram.com/___carolynn__/

https://www.instagram.com/pilates___club/

https://www.instagram.com/dosed_/

https://www.instagram.com/megaburnfitness/

https://www.currentbody.com/blogs/editorial/what-is-ems-training

https://www.sebastienlagree.com/

https://www.johnwbrickfoundation.org/move-your-mental-health-report/

https://www.bodybuilding.com/

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How to add imagery and video to intro offers to capture that lead [1:42]
• Software options to assist in your hype videos for your offers [2:53]
• The various pricing options that are available in fitDEGREE [3:34]
• Settings within fitDEGREE's pricing options that you can leverage [4:29]
• How can creating a pricing option aids in retention efforts [7:48]
• Our advice for maintaining admin tasks [12:18]

Quotes:

"The right pricing option always does help to get my foot in the door to a business and often it can help keep me as a client, if the price is right." [Megan, 1:42]

"Really anything you can do to entice people to get them interested, whether it's a cool video, cool picture, or a great price, do something to get them in the door and then figure out how to capture that lead." [Megan, 2:25]

"That's the most popular one I've seen to get people from an intro offer to an autopay membership, is to give them a special deal on the membership. We've also seen people use either an intro offer or a class pack that's admin only as a win back campaign." [Nick, 8:49]

"I think one of the most effective ways to retain members is to give them one or two private sessions and maybe one of your premier membership packages. You can think about it as a check-in, or they can think about it as a private workout, whatever they want it to be." [Nick, 11:43]

LINKS:

www.reshapefitnessstudio.com

www.brewfitnessmke.com

https://vimeo.com

https://www.loom.com

www.youtube.com

www.loopspark.com

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What the process of nurturing a lead typically looks like [2:21]
• How to nurture leads from your Intro offer [3:35]
• Ways to track your points of contact for effectiveness [5:48]
• How you can automate your text messages to be engaging and open a two-way conversation [6:28]
• What to do as a leader to empower your team to take on the task of lead nurturing [7:45]
• The importance of continuous coaching in the studio [9:58]
• Tools to provide your team that will assist them in the nurturing of leads [14:25]

Quotes:

"Nurturing leads means identifying the exact points of contact to educate your leads, set them up for success, and show them value. It's all about building rapport in preparation for that big ask." [Cherise, 2:49]

"During the intro offer we want to have touch points that are automated, but also personal, if possible. Personal interaction and personal rapport building is going to go a significantly longer way than just those automated texts and emails." [Cherise [5:09]

"People learn very differently. People consume information differently, people process it differently, and you have got to consider that when you are training your staff." [Cherise, 8:15]

"Ongoing training has got to happen, even if you have staff that are doing really great. I think that every quarter there should be a group training, but then also individual training as well." [Cherise, 15:00]

LINKS:

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Ronni talks about her referral efforts and seeks advice on how to better streamline this process [2:36]
• Which is best for referrals: cash, store credit or free classes? [3:56]
• Whether or not there is a plan to automatically provide credit for a referral programs [4:31]
• Waist to incentivize new clients who refer others [8:14]
• Transitioning prospects from a cold, to warm, to a hot lead [13:12]
• Our tips for incentivizing clients' connections that they may not be incentivizing [15:43]
• What Ronni offers first time clients as an incentive to help grow her business [16:31]

Quotes:

"Normally for fitDEGREE referrals I say [to the referrer], 'do you want this as store credit to your subscription, or do you want me to PayPal you?' As business owners, we always want that store credit, but I believe in giving them the autonomy. I feel like that is going to reward the behavior in the best way." [Nick, 4:02]

"With memberships, whoever is on continual autopay is going to automatically establish fire status. I would reserve things like cool, warm and hot leads for things that are anything outside of continual autopay, but the goal is always to the point where they're on fire." [Megan, 13:32]

"If I were to put my Cherise hat on right now, she'd say 'referrals are great, but make sure you're also incentivizing their connection they might not be referring.' She is always a big fan of friends and family month, friends and family weekend, [because] that way they are pulling in their direct network in a more natural way. Some people aren't the kind of people to upsell their friends, it's just not what they do." [Megan, 15:43]

"I appreciate that fitDEGREE is constantly working on our requests, because I know sometimes in the Facebook Group it seems like we're all just asking for stuff, but it's really cool that you guys see it and actually help with it." [Ronni, 17:27]

LINKS:

https://www.nashvillepilatescompany.com/

https://www.instagram.com/nashvillepilatescompany/

​​www.loopspark.com

www.mailchimp.com

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The various types of reports that the fitDEGREE software offers? [3:28]
• How these types of reports within fitDEGREE directly correlate with a studio's retention efforts [7:33]
• Features that can help with retention [9:32]
• Actionable steps to take right now using the reports and features available [12:49]

Quotes

"We don't have anything per se where maybe someone has a full steam of momentum, and we want to keep that momentum. These reports are based more on, [the clients] had momentum and now there's a chance they're going to fall off." [Nick, 7:44]

"I definitely think that these reports, and also your knowledge of your clients, are going to paint that larger picture. Like you said, you should know that Jen went away on vacation last week, and if you don't, why [don't you]?" [Megan, 8:30]

"If you or your instructors know that someone is going on vacation because they told you ahead of time or it came up in conversation, you can put that memo on that person's account, so when you go to the routine breakers report you click in and see that memo." [Nick, 9:40]

"Once a week I would be looking at the fading clients report, the routine breakers report, the new business report, and the intro offer funnel." [Nick, 12:41]

LINKS:

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What are paid leads and breaking down buckets of paid lead channels within our industry [1:49]
• The most effective and impactful methods of paid lead generation in our industry at this time [3:03]
• Why working on your SEO is crucial [4:41]
• The reasons that paid lead generation is often a less effective way to generate quality leads [4:55]
• The changing landscape of digital marketing in 2022 [5:50]
• How to track the ROI on your paid ad approaches [7:16]
• Why you'll really want to do your homework before hiring someone to manage your digital marketing [8:49]

Quotes

"It's really talking about making sure your information on Google and on your website is all up-to-date, because it matters when people are doing Google searches." [Cherise, 3:28]

"We're seeing a higher percentage of leads from Google AdWords actually make a purchase, which is great, but right now we're seeing Facebook ads not performing like they used to." [Cherise, 4:03]

"Facebook, Instagram, magazines, and things like that are disruptive and [potential leads] weren't planning on [seeing] them, where [Google] AdWords is a chance to get somebody with high intent, and they are searching to fix their problem." [Nick 4:25]

"My best advice right now is if you have unpaid approaches down solid, you're getting referrals, it is working and you're happy with it, and you still want or need more leads and you have the budget for paid approaches, hire someone to really maximize your budget." [Cherise, 7:01]

"Make sure you're tracking the ROI on these things. The referral program is effort, and you can always put in more effort, but with these paid ad approaches between the ad budget and the person managing it, is that adding up to the lifetime value of the client they're bringing in?" [Nick, 7:16]

LINKS:

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Where we think the industry is heading in terms of business models [2:59]
• How fitDEGREE sees student attraction for a low barrier offer business model [6:02]
• The way to keep getting people in the door with things changing in the industry [9:51]
• Advice for what techniques can, and should, be used to capture a new client in a wellness setting [12:34]
• Messaging tips for the studios based around wellness versus fitness [15:00]
• Why you should have more offers in your business [19:17]
• The reasons that Brian doesn't offer a dual modality option [21:28]
• Up and coming features to look for in fitDEGREE [29:56]

Quotes

"If you can't take that selfie with that wall in the background, are you even an influencer in this area, and do you even go here? You need to become the brand that everybody wants to be associated with." [Megan, 10:59]

"Now you're talking about real and definitive branding messaging. Really make sure and be on point that you are niching and that you are really describing the person that you serve." [Brian,17:04]

"I think sales is more of a consultation than a sell. A sale is the last transaction of this process, but every conversation is just a consultation of 'do I think you're a good fit, and do you think I will be able to serve you?'" [Nick, 18:05]

"You add the deep intimacy, because the process requires connection, it requires guidance, and it requires other people. There's a large support aspect that happens within the community, which leads to sales." [Brian, 26:34]

LINKS:

https://bodytonicsf.com/

https://www.instagram.com/bodytonicsf/

https://zapier.com/

https://www.activecampaign.com/

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The functionality of in-app friends within fitDEGREE [2:28]
• How to educate your members on the friend feature [3:25]
• Our thoughts on adding to initial consultations more education on the app [7:50]
• Ways to use old school promotions to help educate clients about in-app friends [9:16]
• How to approach using Instagram stories in this process [10:25]
• More things you can do to have others join the app, use this feature and build community [11:48]

Quotes:

"Your software is part of your brand, right? That's something to consider, and it shouldn't be something that you just ignore. It should be built into your business model, educated on and continuously leveraged, and [in-app] friends is a major way to build that community, build retention, and is a great point of education." [Megan, 7:24]

"When you want someone to take action it's just getting them to take the next step, and accepting a friend request is probably the first step to them sending their own friend requests." [Nick, 12:50]

"I think your clients started coming because they liked you and they trusted you but the reason they continue to come for months, if not years, is because of the people they are with." [Nick, 15:32]

"It is not only important to have a culture, but it is important to establish and maintain positive subcultures within your business. I feel like your culture in your business, in terms of your friends and your retention, is your community." [Megan, 16:46]

LINKS:

Episode 61: Spin Unlimited Asks the Experts

Prologue 1: The story of fitDEGREE: Nick Dennis' Version

Register Now for The Studio Intelligence Summit!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q