fitSpot Guru

What We Cover In This Episode:

• Nick shares where fitDEGREE is going next and why he's so excited about it [2:57]
• How Daniel is approaching the process for new social features, plus the important considerations he's keeping in mind to ensure maximum user flexibility and privacy [9:31]
• What's happening right now to the social media platforms that exist, and the impact this is having on our industry [16:24]
• Why paid ads alone aren't the magic bullet for your studio, and what should always be taking priority [23:33]

Quotes:

"That's where I personally got excited, because the instructors-to-clients feels like a huge gap that's happening at the studio right now. How does an individual class, the Monday at 5 o'clock class, talk to each other?" [Nick, 3:49]

"Social features were the core part of what we were making. We had a chat [feature] back then, and we had a social feed where everyone could post things, which evolved into the announcement board [we have] today. Priority shifted over time, and we had to kind of push the social features aside in exchange for more business-oriented stuff." [Daniel, 4:34]

"Each class session kind of has something unique going on that doesn't need to be brought to the announcement board. So, if you just have a strength-based class or yoga-based class, you can say what your focus is going to be for tonight that's unique to the class session and doesn't have to be every week." [Nick, 6:15]

"Let your clients grow your business, and stop thinking some paid ad is going to do something crazy. If you don't have a community at your studio, you're going to be looking for new clients every 6 months." [Nick, 23:33]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Nick talks about some basic marketing techniques that are used in the fitness industry [2:32]
• How to leverage the fitDEGREE admin to support your marketing efforts [4:12]
• Other tools and strategies that studio owners can be implementing with their admin right now [6:18]

Quotes:

"Referrals should be the staple of your marketing. It feels like people don't consider it marketing and they always want to jump into paid ads, but your clients are your best marketing source." [Nick, 3:08]

"You can create as many share links as you want and track the data behind them. The data is how many clicks happen and how many people convert off of that click, and if it's the case of an intro offer or a community event, how many new accounts were created from this link. It's a great way to see what your most effective channels are" [Nick, 4.47]

"Maybe you can only manage 5 partnerships at a time to keep them really high quality. See what partnership is not yielding any results, drop that partner and go find a new one. What we can do in the admin is just give you the reports, make some data-driven decisions and go out there and make some changes." [Nick, 7:49]

LINKS:

www.mailchimp.com

www.zapier.com

https://linkin.bio/fitdegree

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What marketing really is all about and why a business owner doesn't necessarily have to be the person doing it [4:24]
• The difference between between content creation and marketing [6:28]
• Some common marketing methods seen in the fitness industry [8:16]
• How to approach setting up your marketing efforts so that you differentiate yourself from the competition [10:51]
• The importance of reviews and our tips for responding to both the good and not so good ones [14:54]

Quotes:

"There are a lot of things with business ownership that you need to be an expert on, and marketing is one of them. You might not be able to be, and that's ok. Marketing is a skill set that people spend a lot of time practicing, testing, tracking and auditing, and the truth is, Covid has flipped the marketing world upside down for our industry." [Cherise, 4:39]

"Marketing can feel very overwhelming, and that makes sense. Try and break it down and focus on what you can do, and if need be, bring in an expert." [Cherise, 5:16]

"I do think we need to look at what was happening in the beginning of the growth of boutique businesses, and that is community and that is relationship." [Cherise, 11:00]

"I am all about Business-to-Business relationships, and that can be [getting] out in the community to get you physically in front of other people." [Cherise, 12:40]

LINKS:

Episode 77: How to Differentiate your Business - Branding

https://linkin.bio/fitdegree

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• A closer look at each of our own personal health journeys [0:52]
• How body positivity has come to the surfing community [5:34]
• The importance of always being inclusive and selecting motivation language carefully [9:47]
• The ways that Mayweather Boxing and Kick House Kickboxing is a growing vertical in the fitness industry [15:17]
• A new holistic experience in New York City via the Solid Core founder [22:09]
• Our thoughts on multi-modality going to be the future of fitness [23:26]
• Whether or not we believe that multi-modality will be the new franchise model going forward [26:40]

Quotes: "Be mindful of the language we are using in the studio when we are trying to welcome our people in, and also make sure that they feel welcome and that we are helping them reach whatever goal they have set for themselves." [Ali, 13:12]

"You definitely don't want to put people in a position where they are body checking; I feel like that is a major thing. You never know who is walking in the room, and what size, shape, or lifestyle they lead. [Megan, 13:59]

"When I owned the studio and had classes that were multi-modality in a single session, [those] were some of the more well-attended classes." [Ali, 23:37]

"Part of how you entice new clients is getting them to just fall in love with fitness and fall in love with moving, and [by] offering them opportunities to try out new modalities." [Ali, 30:44]

LINKS:

https://www.instagram.com/curvysurfergirl/

https://www.clubindustry.com/industry-news/mayweather-boxing-fitness-acquires-kickhouse-franchise-system

https://www.solidcore.co/

https://www.clubindustry.com/industry-news/solidcore-founder-anne-mahlum-launch-new-fitness-brand

https://workhorsefitnessandyoga.com

https://movebreatheperform.com

https://www.orangetheory.com

https://f45training.com

https://spenga.com

https://www.9round.com/

Episode 70: Industry Tea with the creators of DOSED

https://linkin.bio/fitdegree

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The amazing benefits of being a branded app inside fitDEGREE [1:22]
• How your branded app will feel like high-level success to your clients [4:03]
• User adoption tips to get your clients on the app right now [5:06]
• A few options for solidifying your brand with the unbranded app [7:04]

Quotes:

"Part of the manifestation process is you might get a branded app to give yourself an actionable step toward the manifestation of your success." [Megan, 6:18]

"There is so much room for imagery on our app, whether you are on the fitDEGREE app or the branded app, that it blows my mind when people don't leverage that." [Nick, 8:02]

"Leverage these things we built. We built them for a reason, and we try not to waste any development time with silly features." [Nick, 9:57]

LINKS:

https://linkin.bio/fitdegree

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What the core focus should be with your branding as a business [1:53]
• How to ensure that your brand is different from other businesses in your community, and the role that personal connections play in this process [4:22]
• An experience that Cherise had with her first business that made her realize that you can't cater to everyone [9:06]
• Some things you can do in your business right now to stand out from the competition [10:11]
• Ways to find a balance between telling your brand's story and being the face of the business [11:29]

Quotes:

"Branding is all about showing your demographic in your community who you are. Now, that sounds easy, but it's not." [Cherise, 1:53]

"Your brand can't just be the business. There is a personal connection that's so important, especially in our industry." [Cherise, 4:26]

"Your demographic might change over time. Your community might shift and you may have a different demographic that's in your community, and you need to stay up to part with that." [Cherise, 6:03]

"You do not have to attract every single person. Your brand is going to attract a certain demographic, and that is ok. You will get people who walk in your door who do not like you, and that is just the world we live in." [Cherise, 9:06]

"You don't need to sell yourself as a business owner, but you do need to sell your story, and I think this is super important to talk about." [Cherise, 11:29]

LINKS:

Episode 70: Industry Tea with the creators of DOSED

https://linkin.bio/fitdegree

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• ROMWAD and pliability on VOD [2:26]
• How there is a resurgence of people wanting to try more and more difficult poses in yoga, and the direct negative impact this is having on them [6:01]
• Rachel's take on what she was seeing other studio owners do when facing the pandemic as small business owners [7:03]
• What she is doing now in her two locations, post-pandemic [12:50]
• Ideas for community partnerships and community-building initiatives [14:02]
• The ways that client behavior now differs post-pandemic versus pre-pandemic [17:50]
• Rachel's thoughts on the possible impact of Lululemon Mirror affecting small studio business or VOD-only studios [22:55]
• The industry now and where Rachel sees the trends going [29:50]
• A closer look at industry changes, from contracts to employees [34:14]

Quotes:

"What I'm seeing now, at least from what I have gathered from the industry, is there is a focus that is shifting from 'we work out to get strong, to we work out to survive longer.'" [Megan, 5:18]

"I think there has also just been a huge resurgence in people wanting to do very difficult poses based on what they are seeing on Instagram." [Rachel, 6:02]

"Small business is suffering, as everyone knows, so I think the more friends you can have, the more allies, the more wellness-based other small businesses, the better you are going to be in this kind of post-pandemic reality that we're now living in." [Rachel, 15:55]

"People are getting really creative, as they need to be. You know you need to be really nimble, and you need to constantly pivot." [Rachel, 32:20]

LINKS:

https://leftcoastpoweryoga.com/

https://www.instagram.com/leftcoastpoweryoga/

https://www.instagram.com/leftcoastrachel/

https://www.facebook.com/LeftCoastPowerYoga

https://www.instagram.com/fittinsider/

https://pliability.com/

https://www.patreon.com/

https://linkin.bio/fitdegree

https://shop.lululemon.com/story/lululemon-studio

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The four types of registrables inside fitDEGREE [1:35]
• Leveraging classes through paid open gym time [2:50]
• How to use teacher trainings or retreats as events within fitDEGREE [4:01]
• One-on-One registerables and its different iterations and utilizations [4:43]
• Examples on how to use the four registerables in a different way, including with partnerships [6:38]

Quotes:

"What boutique fitness did great was they created this group class environment where you don't have to pay for private training, you have some accountability with the community, but you are still paying rent for those 30 days, 24 hours a day." [Nick, 3:13]

"One-on-Ones is probably our most flexible service because we see people use it for all sorts of things. The most obvious iteration of One-on-Ones is One-on-Many." [Nick, 4:44]

"I don't see why with any type of modality you can't partner with a local high school and get several of those teams booking private classes with you." [Nick, 6:59]

LINKS:

https://linkin.bio/fitdegree

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How to properly utilize services in your studio, depending on your demographic and consumer needs [1:54]
• Ways to identity if and why you are losing clients by auditing your services regularly [3:40]
• How to test and track for opportunities to adjust, or pivot so you can continue to grow in your services [9:43]
• Montse's experience in the collegiate recreation world and how they were able to identify the gap and pivot after auditing the services they were offering [9:58]

Quotes:

"Right now, you really have to hone in and make sure your services align with your business, your branding, with your demographic, and I think sometimes we get a little complacent." [Cherise [2:25]

"The reality is, because there's so many options for consumers, we've got to make sure that we are offering really high-quality services, and that our clients are coming back for more." [Cherise, 4:40]

"That is one of the first things I work on with my clients, auditing our business as a whole, because I think sometimes when we are in it we forget the good business practices, which is following through with what we say we're going to do." [Cherise, 6:07]

"What could we do, because at that point we were spreading ourselves too thin trying to offer way too many things, and not having the staff for it." [Montse,10:35]

LINKS:

https://linkin.bio/fitdegree

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Introducing Ali and Montse from the fitDEGREE team [2:32]
• A closer look at the recent Lululemon Studio announcement [3:34]
• TRX and the dramatic changes that are happening within that company [12:06]
• How big box gyms are starting to incorporate boutique studios inside the gyms [16:38]
• Montse shares more about the new Peloton Row available for pre-order [24:35]

Quotes:

"I'm speculating and trying to figure out if this is going to be a consistent video on demand platform, or is this just going to be a short-term experience? I don't know, but they are branding it as Lululemon Studios, so I can only imagine that it is going to be sticking around." [Megan, 5:31]

"I thought it was interesting that the founder of TRX just recently bought back TRX, which I didn't know was for sale. I didn't know he wasn't part of it anymore, so it was all news to me to begin with. I think as a current founder, it is exciting to hear someone bought their company back. I'm curious to see the innovation, or what ventures he comes out with." [Nick,12:16]

"People are finding that if you have a really cheap group fitness pass or inclusive in your membership to a big box gym, then people might not be as likely to use it, but when you're spending more money on something, you're going to use it because you're spending money on it." [Montse, 21:07]

"Yes, this cool thing might be happening in the local gym down the street from you, but here's why we're 10 times better, because I've already known your name for 5 years and built a relationship [with you], and I know that last week you sprained your ankle." [Megan, 23:56]

"I feel like rowers are becoming the new bikes because I recently over the last few months have seen a lot of advertising for at home rowers, and one was like a reformer rower." [Megan, 27:04]

LINKS:

https://www.lululemon.com/studio

https://www.businesswire.com/news/home/20220928005228/en/lululemon-Studio-a-New-Fitness-Platform-Launches-on-October-5th

https://insider.fitt.co/following-bankruptcy-trx-founder-randy-hetrick-acquires-the-company/

https://www.onepeloton.com/row

https://linkin.bio/fitdegree

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q