fitSpot Guru

What We Cover In This Episode:

• How to approach scaling without sacrificing quality by increasing automation [3:58]
• Utilizing web hooks like Zapier [5:31]
• Some best practices for rolling out price changes within fitDEGREE [15:54]
• Our thoughts on employee retention [22:56]
• What to do to start setting your employees up for a path to success [33:28]

Quotes:

"People are going to these gyms for two things: direction and accountability, and I think you can only supply that in a small group environment. It's even better if people can get 1-on-1, 2-on-1, and things like that." [Nick, 2:17]

"You need niche software to do niched things. Anyone advertising an all-in-one software solution is just wrong; it's just not possible and you can't be great at it." [Nick, 7:02]

"In my perspective, I think a pricing increase only happens when you've created significant value. So, if I haven't created new features, or I haven't solved a new problem, I don't really buy the whole [argument about] inflation, year-over-year [increase]. No, as a software company, get more clients." [Nick, 17:44]

"First thing that you want to always communicate as you're bringing in or maintaining a staff is your management style. Not only is it important for them to know what you expect of them, but they should also know how you plan to communicate, or in general, how you thrive to communicate." [Megan, 25:50]

LINKS:

https://www.nwfitnessproject.com/

https://www.instagram.com/nwfitnessproject/

https://zapier.com/

https://loopspark.com/

https://business.trustpilot.com/

https://stripe.com/

https://www.fiverr.com/ & https://www.upwork.com/

Conscious Coaching: The Art and Science of Building Buy-In by Brett Bartholomew

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How we define a series within fitDEGREE [2:53]
• What type of businesses should be leveraging series [4:40]
• Payment methods and options for series [6:10]
• What type of business model operations should avoid using series [7:41]
• Some best practices for you when using series sessions [11:11]

Quotes:

"The idea behind the series, in our opinion, is that it is not a recurring weekly class, [but] it is a short stint with a very specific goal. Ideally, you're going to charge for the whole thing upfront." [Nick, 3:02]

"Any business can leverage [series]. and I know not everybody wants to be super goal-oriented all the time, but in my opinion, that is the point of a series. If you don't want it to be goal-oriented, then it sounds like a weekly recurring class." [Nick, 5:56]

"When you're coming up with these series and the future of your business model, plan a little bit ahead for your marketing. Not only for your social media and getting your hype ready, but also for preparing the app experience." [Megan, 13:12]

LINKS:

Episode 48: All About Classes

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Defining what a referral is [1:10]
• Common ways or methods that referrals are brought into your business [1:28]
• Incentives for people, students, clients, and partners to bring referrals into your business [1:49]
• Turning referees into referrers [5:00]
• A breakdown of referral program types [6:29]
• The importance of referrals in terms of tracking and managing them [11:00]
• Key benefits of putting a referral process in place [13:23]

Quotes:

"You have to get creative with these incentives to think about what is going to get someone excited to send someone your way. Listen, your clients are your best marketing tool." [Cherise, 3:09]

"Referrals should always follow that new client process. I think it's also important to remember that the new client process is so crucial, because we want to know why they came in." [Cherise, 12:09]

"Referrals should be your top source for generating leads. Be sure to have a referral program that actually incentivizes your members to help you grow, and it's got to be ingrained in your studio culture and talked about all the time." [Cherise, 13:41]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Our new payment process we are integrated with, and our reasons for upgrading in this area [2:26]
• A breakdown of service fee options and service fee refunds [4:21]
• How long it typically takes to make the payables switch [7:08]
• The ways this feature can help not only get clients in the door, but also with retention [9:12]
• The social aspect of fitDEGREE and tips for utilizing this to benefit your business [13:04]

Quotes:

"It's very similar to checking out at a hotel, checking out at an Airbnb, or buying concert tickets. At the end of cart you see the price for the ticket, and then you see the price of the service fees to create that transaction." [Nick, 4:50]

"The conversion rate is so important, so by creating an intro offer pricing option, you can now track that conversion rate." [Nick, 10:31]

"The social aspect of fitDEGREE gives you a lot of room to build your community and also build those connections, in a more natural feeling way." [Megan, 13:19]

"The more you build a cohesive look and have a consistent announcement feed, and the more people interact, the more you are building almost internal social proof and rapport." [Megan, 14:23]

LINKS:

https://www.payabli.com/

https://www.truemoonyoga.com/

https://www.instagram.com/emilyvendemmia/

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What classes in fitDEGREE are, In terms of the features [1:29]
• How to pay for a class using the system [2:40]
• What to do to set up a class in class manager [3:20]
• A breakdown of using the plug and play system in class manager [5:03]
• How to determine if a class is appropriate or not for your business model [7:42]

Quotes:

"Classes are bread and butter. It's a weekly recurring registerable; you set it and forget it, or you can create it to be seasonal, quarterly, or however you see fit, but it is a weekly recurring thing that should be the foundation of your business as a group fitness studio." [Nick, 1:39]

"This is the core to the majority of the businesses who utilize fitDEGREE, but it gives you a lot of freedom of what you can do in a pre-templated structure." [Megan, 2:23]

"The convenience of classes is in the class manager, and you don't get that with your events and series. These are pre-templated, and classes and one-on-ones have that bonus to them, so that's definitely a major deciding factor, at least in my opinion, to choose them." [Megan, 9:13]

LINKS:

Episode 45: Breaking Down App&Admin vs Admin Only

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How to approach classifying a lead in your business [1:25]
• The three main qualifiers to use for old leads [2:55]
• What are the most common methods used to reach out to old leads [4:28]
• Some best practices for old lead follow up [7:49]
• Specific offers that Cherise would recommend you pitch to old leads [10:53]

Quotes:"We want to be careful that if we have 300 clients that aren't active, we are not sending them the same text and email." [Cherise, 4:07]

"In terms of automated processes, automated texts and emails, they are a piece of the puzzle that should always be there." [Cherise [7:34]

"They're not going to know unless you educate them, and the biggest thing is it doesn't happen once. Just because you send one text to an old lead, do not expect to get them back in the next week; it takes time." Cherise [9:01]

"Messaging someone in October might be different than in May, or whatever month you decide to pick [to follow up]. Every 3 months they should be in a new chapter of the year, and it might be the chapter they're ready, but I think unless they say 'no', you just don't know, and it wasn't the right time for them." [Nick, 9:46]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What you can do to identify or make sure the sale you are hosting is on brand with your studio [2:07]
• How to approach running two locations, with polar opposite environments, when deciding on intro offers and more [5:16]
• Ways the pricing menus differ between her two locations, plus the various memberships that they offer [5:39]
• Our thoughts on new client acquisition and gifting [10:02]
• Lindsay talks about how hard she has worked to make her two locations one team and one community [11:19]

Quotes:

"As long as there is a long-term or short-term vision to get them into traditional pricing, that just sounds like a customer acquisition cost." [Nick, 7:14]

"That customer cost a little bit more to come onto the platform, but it's ok. They're more likely to have a long-term relationship with us because they came from someone of trust." [Nick, 7:52]

"We find that when they have something that one, is their own, and they have value in it, they'll stay longer. Two, when they have something that everyone else has in the studio, they feel they're part of the in-crowd." [Lindsey, 10:15]

"It is important to us that we are one community, and we do things together. That's actually a really important thing for us with having two studios. You'll see people with two studios, a lot of times almost separate their studios." [Lindsey, 11:19]

LINKS:

https://thestablesstudio.com/

https://www.instagram.com/the_stables_studio/

Episode 42: Brand Advocate Intro - Lindsey

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• In term of visibility, What App&Admin means in terms of visibility [1:13]
• App&Admin hosts what you want visually available to the public [2:23]
• What Admin Only is all about [3:12]
• Where to find the visibility options in your Admin Only [6:43]
• A helpful tip if your sales process is autonomous for the client [8:40]

Quotes:

"If there is no reason to restrict visible access, there is no reason you want to hide something and you don't want someone to see something, [then] you are always going to make it App and Admin because you want to make it accessible to register and purchase." [Nick, 2:39]

"Your Admin Only is private information, unless a share link is provided. For the majority of things in your Admin, such as your pricing options, share links can only be generated by managers and above, but for your registerables your staff would be able to grab share links for those from your Admin, or they can just grab it from the app." [Megan, 3:50]

"If you have a temperature lock on something, only people of that temperature can make that purchase. Otherwise, if they have the link and the link is not expired, they do have access." [Megan, 5:19]

"If the sales process is autonomous for the client, maybe it would be a good idea to keep a handful, as in only two or three memberships public, which would be App&Admin. Then you can hide a flurry of memberships that are just Admin Only that you can sell through a conversation." [Nick, 8:34]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Introducing the fitDEGREE Business Portal [1:30]
• What a community partnership looks like and how the relationship works [3:10]
• Tips for identifying the types of businesses that you should align with in your community [5:54]
• Advice on the quality, quantity and maintenance of partnerships [9:33]
• What you can do to ensure that you are being a good partner and placing value back into the businesses that support you [10:53]
• Some different ways and ideas for reaching out to the businesses around you [12:58]

Quotes:

"Your local community is one of your biggest assets in utilizing what is available to you within that community is a major key to success." [Megan, 0:46]

"When I work with studio owners, first and foremost, we are going to work on building relationships within our community to drive quality leads to your business." [Cherise, 4:15]

"Quality partnerships do not happen overnight. They take time to cultivate, and they take time to really identify what is going to work for each business owner and their business." [Cherise, 11:30]

"If you just go to a business as a customer, you get excited and you want to tell your friends about it, maybe that's just the first step of the lightbulb [moment] that you should reach out to them for a partnership." [Nick, 15:51]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• More on what being a brand advocate entails [0:47]
• The story of fitDEGREE and True Moon Yoga [3:10]
• What to consider when making the platform switch to fitDEGREE [8:21]
• Why delaying this move only makes things harder as time passes [13:16]
• Some challenges to be aware of when switching platforms [14:00]
• The ways which Emily has designed her studio to be unique from others [16:10]
• Her expert advice for anyone thinking about opening a studio in the near future [22:21]

Quotes:

"The only thing that made me super nervous was the data transfer. I was stressed because that's your income, your revenue, [with] all those auto pays going through and everything, but you guys did an awesome job." [Emily, 11:27]

"If you want to do [the platform switch], it's only going to get harder every day that goes by. If you put it off for 6 months, sure [you can do that], but it's going to get more complicated, you know? So, if you are thinking about making a decision, or if you have a sweet spot to make a decision, go for it!" [Nick, 13:16]

"If you are confident about the change with your clients, they're going to react well, they trust you. It sounds like a good decision, and they want to do this change with you, for you." [Nick ,15:19]

"You can't just wing it. You need a business plan, and you need to be able to pull the reports that you need and be organized. I love that you guys are organized, and it's easy to pull that information, it's not confusing and crazy." [Emily, 23:30]

LINKS:

https://www.truemoonyoga.com/

https://www.instagram.com/emilyvendemmia/

https://loopspark.com/

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q