fitSpot Guru

What We Cover In This Episode:

• What exactly a "brand advocate" is [0:37]
• How Lindsey entered the fitness world and what made her fall in love with this industry [3:37]
• Why she really resonated with spin and the mental and physical aspects of it [7:57]
• Lindsay's experiences being a business owner in the beginning, wearing all the hats and then transitioning into building a team to work with her [12:20]
• What drew her to fitDEGREE from the beginning [18:22]
• A look at the accessibility and onboarding process with fitDEGREE [20:21]
• Why Lindsay is so passionate about fitDEGREE, plus why she is our brand advocate [23:33]

LINKS:

https://thestablesstudio.com/

https://www.instagram.com/the_stables_studio/

https://www.facebook.com/TheStablesSpinStudio

https://www.linkedin.com/in/lindsey968/

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

What We Cover In This Episode:

• The steps to take to begin building your plan for upcoming change [1:44]
• Best practices to communicate and train with staff about upcoming changes [2:58]

• When to roll out change to clients, and how to support this in studio and on your social media platforms [3:20]
• Tips for executing social media posts effectively [5:54]
• What to know about communication timing when planning a big change [10:25]

LINKS:

fitDEGREE's Business Portal

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://www.instagram.com/fitdegree/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.canva.com/

What We Cover In This Episode:

• ​​What our sales process looks like at fitDEGREE, and why others should consider adopting a similar model [1:21]
• How to use the sales process to qualify potential clients [2:58]
• The way we use our standard demo process when trying to qualify potential clients [6:49]
• What is the top selling point that brings clients to fitDEGREE [8:56]
• The biggest deterrent or roadblock stopping people from coming to fitDEGREE at this time [11:03]
• What factors of the fitDEGREE's sale process are universal and can be applied to all businesses [13:18]
• How mentorship and/or specialized coaches can be used for specific areas in your business [15:31]
• Extra resources to help you with business and sales development [18:32]

Quotes:

"When you get someone that is not right for your business and you are trying to force a round object into a square hole, you're going to feel it. Your team is going to feel it, and it's going to be heavy." [Nick, 6:25]

"I basically tell people if you don't value an intuitive client interface, insightful reporting, and personal interactions, if those aren't important to you, you're probably not going to be a good fit here." [Nick, 10:06]

"Every time a member churns that is an opportunity to learn why they churned, if they are just too busy, it is a sale opportunity to figure out why they are not prioritizing their own fitness, health, your business, and their life." [Nick,12:06]

"People really forget about [the] next steps. If I don't plan or schedule a follow-up with someone, they can be super interested in fitDEGREE, but as soon as they get off that call, they have a million and one things back in their life again." [Nick, 13:54]

LINKS:

fitDEGREE's Business Portal

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://www.instagram.com/fitdegree/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

Triangle Selling: Sales Fundamentals to Fuel Growth by Hilmon Sorey

ClozeLoop

What We Cover In This Episode:

• A review of your website from your client's perspective [1:19]
• How to set your website widgets or buttons through your admin for increased accessibility [2:18]
• What to do to configure your fitDEGREE schedule widget [5:10]
• A look at the one-on-one widget [7:05]
• How the announcement widget gives you the ability to post your announcement feeds into your website [8:21]
• Ways to set up your pricing menus and options for packs, intro offers, and memberships [9:41]
• How the app gives you the ability to preventing and/or allow purchases [14:20]
• What to know about retail items within the app and website [16:26]

Quotes:

"Utilizing any of these will give you a little bit more of an edge on your website, and making sure that you're very intentional about the way you've set this up and put it in place for your clients will also help give them an ease of entry for their experience with your business." [9:22]

"For your one-on-one packs, your class packs, your intro offers, your memberships, anywhere you have those pricing options listed, or an official pricing menu, my recommendation is to create a button that has the share link attached to it that will redirect that client to the direct ability to buy that item." [14:00]

"Keep in mind your website is one of the possible first interactions that your clients will have with your business, so you want to make sure that not only is it simple to navigate, but it's well maintained, it looks good, and it reads well, because your website is very important." [17:37]

LINKS:

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Ali talks about her business merging with another and how she was able to foster a solid community during this process [1:32]
• The importance of setting the tone and voice of your business, getting to know your members, and hiring like-minded staff [4:05]
• Ideas for fostering relationships between members [5:18]
• Ali's advice for preparing to build your dream community [6:34]
• Her thoughts on maintaining your community, and getting clear on your vision [8:22]
• Ways to change the culture in your business if you need to course correct [10:27]
• Tips for having the tough conversations that need to happen [13:26]

LINKS:

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Cherise's journey into entrepreneurship to where and what she does today [1:16]
• Nick looks back and recalls moments and events that led him to developing a tech start-up [3:40]
• The importance of leading with your mission [6:34]
• How to approach defining, or redefining, your why [9:57]
• The reasons that a business plan is not just optional, it's a necessity [11:24]
• Ways to get proper operations in place to support you and your business [14:47]
• Why identifying and setting KPIs at the key to everything when it comes to tracking your results and achieving success [17:53]

Quotes:

"I think what led me to this place in my life is just honesty and wanting to positively impact people's lives. I mean, this is why I really respect fitDEGREE and the whole team, because there's just so much honesty and transparency." [Cherise, 6:57]

"I almost see your why as your North Star or your beacon light. You don't really have to be creative when a question comes up, because you can point to your why and ask which answer aligns to it." [Nick, 8:32]

"Let me scream it from the rooftops; effective systems and operations are key to any successful business. I am a nerd at heart, and this is what we start off when I'm talking with a client." [Cherise,15:15]

"If you don't know what KPIs are, or you don't have any in place, please let's talk. I would love to help you, because it's really hard to evaluate success, growth, and to identify what we need to improve on if we don't have KPIs in place." [Cherise, 18:08]

LINKS:

https://www.facebook.com/whycoachingandconsulting

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What progressive web apps are all about [1:25]
• Why fitDEGREE chose a progressive web app and the benefits this approach gave us and our clients [3:54]
• The reasons that web-based apps are crucial in this industry [7:59]
• How having a progressive web app sets us up for continued success in the future [9:38]
• Where our best ideas always come from [10:58]

Quotes:

"For the longest time, when you would make an app for an iPhone or an Android phone, you would have to code the app in specific languages for that platform. You'd have to build the app, submit it to Apple and Google, and then have them approve it to put it on their store." [1:37]

"By going the web app route, we were able to have half the amount of developers in the early days and focus all our time on building one app versus two apps." [4:34]

"I think that's what gave us kind of a competitive edge, having that platform where we could build one app that goes to iOS, Android and web." [7:49]

"Overall, I think that all apps that don't need intensive power are going to start going the web app route, if they haven't already." [9:27]

"Our clients keep it easy for us. We don't have to be creative that much because they tell us what they want and need and that is the route we usually go with new features and new additions to the software." [12:03]

LINKS:

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How we strive to set the FitFam apart from other software clients [1:07]
• The social features you'll find within the app [1:39]
• The way that having friends on the app is a game changer changer for your clients [2:23]
• Using friend requests for clients who are looking for connection and community [3:59]
• How friend requests work for the person who prefers to come in and slowly make friends and connect [5:22]
• Why we encourage you to get your studio staff and members to know that this is a phenomenal tool for the type of connection they are looking for [6:23]
• Strategies for using the announcement boards to promote internal community interaction [9:16]
• A challenge we have for you and two steps to take right now to make the most of your app [11:51]

Quotes:

"Let's talk about having friends on the app and why that is a game changer that you really should be leaning into. A large draw to studio fitness style workouts and these classes in this environment is the community." [2:23]

"Your announcement board is another great way to make sure you're getting the most out of your app experience for community building. Again, people do not need to be connected [with you] to interact on and with your announcements. It's like your own personal social media feed." [9:53]

"Make sure to start using your announcements, this is your opportunity to get people in the app more." [10:27]

"We want to make sure you're making the most of your app experience in terms of community building aspects. Your friends, your ability to have friends, to make friends, promote friends, can help you build the community or the ability to say how you want to interact with the community is your choice. This experience you have in our studio is yours and this is what you want it to be so make the most of it." [12:53]

LINKS:

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Determining the best time frames for late versus early cancellations [1:59]
• Best practice for no-call, no-shows and late cancellation fees [5:26]
• Whether or not cancellation policies should mirror themselves for all registrable types [7:12]
• Tips for establishing and enforcing membership cancellation policies [8:45]
• How to approach telling your clients to submit their cancellation to the studio [10:38]
• What are some common studio policies surrounding refunds [12:04]
• A look at studio etiquette policies [13:54]

LINKS:

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Key terms and vocabulary within the software to be aware of [1:19]
• The difference between a company admin and a FitSpot admin [2:38]
• Manager's roles within fitDEGREE, what their access allows and restricts [4:40]
• A look at access for team members [5:58]
• How to approach setting your staff up for success by evaluating their roles [7:06]
• What are the different views in terms of the fitDEGREE admin website [7:34]
• More on the On the Go app, what it was designed for, and where you should be performing the higher-level tasks in your business [13:47]

LINKS:

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q