fitSpot Guru

What We Cover In This Episode:

• Reframing the way you look at sales [1:35]
• How "organic sales" is defined [3:04]
• What to do to insure you are putting business practices in place to get organic sales [3:56]
• Tips for preparing your staff for organic sales [5:35]
• Cherise's thoughts for committing to the process [7:54]
• The role that getting to know your clients and their needs will play in the organic sales process [8:25]
• How to approach organic pricing presentations [11:28]
• Why being the expert will be key [13:23]
• A look at combining paid and organic marketing efforts that work together to sell your services [16:05]

Quotes:

"You really have to ensure that you are showing your value to these new clients that walk through the door, and don't get me wrong it takes some work." [Cherise, 2:15]

"This idea of organic sales is really all about being authentic and showing new clients what you can offer them." [Cherise, 3:04]

"I'm a firm believer that every business has unique needs and every business has a unique process that is going to work right for them." [Cherise, 4:58]

"I cannot expect to make a sale if I am not investing the time to get to know the clients." [Cherise, 8:48]

"Do not shy away from organic pricing presentations. Again, they can be authentic because you are trying to show why they should join your community." [Cherise, 13:14]

"We underestimate the value of our clients sometimes when it comes to referrals and being our advocates." [Cherise, 15:51]

"Create a process that allows your team to educate new clients about who you are, what you offer, and why they should choose you." [Cherise, 18:38]

LINKS:

[email protected] https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

What We Cover In This Episode:

• What a pay scale is within fitDEGEE [1:04]
• A look at class pay scales [3:05]
• Defining pay rules for class groups [3:47]
• How to cap total bonus pay [6:55]
• What to do to allow total check-in bonus [8:25]
• How to enable payment method bonus [9:32]
• A breakdown of one-on-ones, event, and series pay scales [10:13]
• Pay scales in action! [12:09]

Quotes:

"Every pay scale has its own unique set of rules, and each registrable type has its own format for pay scales." [1:42]

"The pay scale is essentially like the hub for all of your pay rules that are going to be defined per this type of team member and how they are expected to be paid." [3:36]

"The big difference moving forward for your classes over to your one-on-ones or your events and series is the way the pay is structured." [10:13]

"Instead of having a base rate or bonuses, one-on-ones run off of a percentage or a flat dollar rate per session." [10:39]

"Pay scales are what is being used to generate your payroll, and that is where you are going to see their biggest impact." [12:37]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

What We Cover In This Episode:

• How to categorize items within fitDEGREE to label areas of your client base [1:04]
• Where can you use tags within the fitDEGREE system [1:56]
• What is the purpose and benefits of adding a tag [2:34]
• The way to tag for discount purposes [2:58]
• A look at the client tagging section [5:42]
• What the general client tags are [7:20]
• How to approach revenue reporting for discounts using fitDEGREE [11:28]

Quotes:

"Please do not overlook the usefulness of these different types of tags that you can apply to discounts." [3:38]

"If I am very intentional about using my tags, if I am able to see Black Friday, if I am able to see teacher training, if I am able to see military, and if I am able to see local, then I will know over time the impact it has on my business." [13:25]

"This is all about making the most informed decisions possible, and unless you create those tags, and are intentional about your setup, unless you really get into the details, you're not going to get the most you can from this reporting and see the benefits of tags." [14:20]

"These are the finite details that will help you in the future, and it is really going to be an awesome tool for your success moving forward inside of fitDEGREE." [15:09]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

What We Cover In This Episode:

• How Apple is extending their deadlines - again [1:04]
• The most recent message they are now giving to developers [1:37]
• What their timeline of guideline changes from 2020 until today has looked like [3:50]
• The new timeline of deadlines for in-app purchases [8:14]
• How this change will affect your current client base [10:03]
• What action steps fitDEGREE is suggesting for clients at this time [12:32]
• Our plan to appeal the latest developments, and how The Coalition for App Fairness is advocating for freedom of choice and fair competition across the app ecosystem [16:26]

Quotes:

"As everyone knows by now, this entire process, whether it is on our team or all of your teams out there in the studios, has been super stressful. Really, we are just living in a land of uncertainty." [Megan, 9:31]

"My takeaway from what I recommend doing is that you are all unique businesses with your unique client's bases. Judge how adaptable they were the first time around." [Nick, 14:40]

"Now is the time to hone in on your website and specifically your mobile presence." [Nick, 16:10]

"React on what we know, and right now we know that virtual sessions, or as Apple calls it, 'digital one-to-many sessions', will be completely removed from IOS apps." [Nick, 19:46]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://appfairness.org/

Episode 2: How in-app Purchase fees are impacting your business

What We Cover In This Episode:

• ​​What the first and last name requirements are in the fitDEGREE system [4:17]
• Email addresses as the starting point of all client communication [6:34]
• Why phone numbers can still be a barrier for barrier of entry for some people entering your studio [8:03]
• The reason that getting your students' physical addresses is still important, even though they are coming to your location [10:49]
• The requirement of having a unique image upon account creation and how you can utilize this in fitDEGREE [14:28]
• A look at waivers for general liability, covid, media, and memberships [17:46]
• An important update to the original regarding phone numbers and the fitDEGREE system [26:05]

Quotes:

"Emails are basically the starting point for all customer communication." [Ali, 7:02]

"People have gotten very protective about their info. Any time I'm asked for my phone number, I immediately want to know why. We all know how many spam phone calls we get because our number gets out there, so immediately I want to know why you need my phone number. Is that important info for you to have? [Ali, 8:50]

"Being clear of your intentions and the way that they can opt in or opt out of those communications will make it a little less intimidating to hand over that phone number." [Megan, 10:34]

"Addresses are helpful for credit card information to have that on file so you can get in touch with your members." [Ali, 11:53]

"Always keep in mind your demographic, your client base, and what might deter someone from being connected with you and your studio as you're going in and setting these standards of practice for your business." [Megan, 21:44]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

What We Cover In This Episode:

• Why you need to know who your audience and clients are, and where they come from, when it comes to marketing and sales [1:26]
• The importance of providing value first [2:02]
• What role consistent calls to action will play in your marketing [2:29]
• How video has become "the name of the game" when marketing your products and services [3:09]
• Some ways to start practicing this type of marketing [4:01]
• Tips for identifying what is obnoxious, or just not working [9:51]
• How much outreach is too much outreach [12:34]
• What are the best marketing mediums for the fitness industry at this time [15:14]
• A few out-of the box marketing ideas for your business [19:04]

Quotes:

"If you are utilizing social media you need to have engagement. That education piece is so important, because if we are not asking them to engage, they are not going to." [2:34]

"Video content is not only going to show up in algorithms and better on social media platforms, but it is also going to engage your clients." [3:17]

"Businesses have to remember that marketing is unique to your business number one, and number two, if you don't have a marketing background, this can be very overwhelming." [4:25]

"I encourage studio owners to divide and conquer with their team when it comes to content creation." [8:01]

"There is a fine line between making sure we are getting our content out there about our intro offers and our sales, but not asking for that sale all the time." [10:41]

"Marketing has changed so much due to COVID, the reality is so many people shifted online, that marketing was happening online more than ever during COVID." [16:10]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

What We Cover In This Episode:

• An overview of the positions within fitDEGREE's client-facing teams [1:17]
• A look at the behind-the-scenes teams at fitDEGREE [4:13]
• A breakdown of the fitDEGREE partners [10:48]
• Additional resources and content you can leverage [12:13]
• A reminder that we are here for you and your clients [16:02]

Quotes:

"fitDEGREE is still very grassroots and up-and-coming." [Megan, 6:27]

"Think of onboarding as not just a one-time thing when you sign up. It could be something you come back to as massive expansion happens inside your business." [Nick, 9:55]

"Go to [email protected] because we have a great ticketing software that makes sure everything gets answered." [Nick, 10:20]

"Just in general, we've really been doing our best over the last year or so to beef up what we can offer [our clients]." [Megan, 12:14]

LINKS:

For Support: [email protected]

For Billing: [email protected]

To Book an Onboarding Session: https://calendly.com/fitdegree

Join The fitFam on Facebook: https://www.facebook.com/groups/fitDEGREE

Email Cherise: [email protected]

Our Partners: https://www.fitdegree.com/partnerships

To Access Our Software Guide: https://guide.fitdegree.com/

What We Cover In This Episode:

• Helpful tips to protect yourself from disputes [3:06]
• Ali's process of handling disputes within fitDEGREE [6:37]
• How to define the phases of the dispute process [8:20]
• What the fitDEGREE process looks like when reaching out to studio owners [11:36]
• Ways that clients of fitDEGREE can approach chargebacks [17:55]

Quotes:

"Be in constant communication with your clients about what your refund policy is. Put it everywhere in your communication." [5:13]

"Always reach out and come from a caring perspective as much as you can, because that is going to help build trust and clients will be less likely to put a chargeback against your business if they trust you and know you to be an honest person." [18:50]

"If you are looking to collect on unpaid memberships, do not charge their credit card on file, you want to take another avenue and send them out to collections instead." [20:04]

"They can give any dispute code they want to the credit card company, and it is up to you as the merchant to provide the proof. The burden of proof is on you, not on them." [22:39]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

What We Cover In This Episode:

• The main things to consider when implementing childcare into your software [0:55]
• How to set up unique accounts for parent and child [2:54]
• Ways to establish your relationships inside of fitDEGREE [3:21]
• Positives and potential downfalls with the first method [6:31]
• Method Two: All registrations are made under the parent account [6:58]
• How to use staggered start times for childcare and your classes [7:48]
• Options for bringing clients bringing multiple children to the studio [8:42]
• What you can do if you want to implement paid childcare [10:07]
• The pros and cons of having one account operating for everyone [10:55]

Quotes:

"All accounts need their own unique email addresses, and they need to be verified in order to make registrations." [1:48]

"In terms of the fitDEGREE platform, I have seen childcare operated and created in two very effective manners." [2:26]

"If we have unique accounts per parent and child, every client account, all of our participants listed here should have their own unique account and email." [3:06]

"As long as there are a few moments of a gap between the two, the single verified account, the parent account, will be able to register into both sessions." [8:25]

"You really need to be on your game admin-wise if you are using one parent account to register for your childcare." [11:55]

"With either of these methods, it is all about what can your business realistically facilitate and what is going to work best for you, your staff, and your client base." [12:11]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

What We Cover In This Episode:

• Retention focal points to pay attention to as a business owner, and what is the biggest report to focus on when doing this [2:30]
• Why expiring memberships need to be watched closely [5:23]
• How to handle past due bills when the situation arises [6:45]
• The importance of checking unpaid registrations [9:27]
• Class pack reporting, and why offering this option to clients shouldn't be underestimated [13:16]

Quotes:

"Looking at these membership cancellation reports is super important to identify if there are trends happening with your members." [3:35]

"Pull expiring membership reports consistently, to do your due diligence as a business owner." [5:57]

"You would be surprised how many owners allow their members to continue to take classes when they have past due bills." [7:00]

"There are people that are going to be repeat offenders and consistently register and have unpaid bills and it is okay as a business owner to sit down and have a heart-to-heart conversation with these individuals." [10:43]

"I don't want to undervalue the fact that class packs serve a very important purpose as well for your business." [13:41]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE