fitSpot Guru

What We Cover In This Episode:

• Two very exciting fitDEGREE announcements from Nick [0:33]
• Starting with the admin side of things, how you can utilize the new apps' full potential [2:45]
• The way that admins that have the On The Go app can utilize push notifications and client-facing reports [4:09]
• Access levels for company admins and fitSpot admins, managers, and studio team members [6:25]
• The Kiosk app, and what both staff and clients can do to benefit from it [7:54]
• A look at what the FitDEGREE, branded app depending on what you're using, has to offer [11:36]
• A breakdown of the clients' self-service side of the app [15:17]

LINKS:

On The Go App (Google Play) & (Apple App Store)

Kiosk & Admin Logins

Business Intelligence Portal

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What we need to do with our staff before we start giving feedback [1:57]
• Why feedback is often viewed as negative [3:30]
• Different ways that you can provide feedback to staff members [6:18]
• How to provide more impactful feedback to our staff members [8:25]
• What to do to encourage your team members to provide feedback to you as a studio owner and operator [11:46]
• Why feedback is so essential for a healthy business [15:24]

Quotes:

"Be sure that you have set yourself up for success with proper training, and then feedback can be given and will be better relieved by your staff." [Cherise, 2:58]

"As business owners, especially in our industry, we've often opened our gym or our yoga studio because we are very passionate about our craft, but that doesn't mean that we've learned the skills to manage our business, manage our team, or train our team." [Cherise, 3:59]

"I always encourage my clients to shift their perspective to see feedback as a powerful tool for empowering their staff." [Cherise, 4:49]

"You have to be comfortable in your approach, because if you're not comfortable in your approach, that is going to carry over to how the feedback is received." [Cherise, 6:37]

"We have to see a pulse on what types of feedback are going to be most impactful for each of our staff." [Cherise, 7:50]

"When you are onboarding a new staff member, it could be a part of the staff member questionnaire, to ask how they best receive feedback. I think that is such a valuable piece to take away from within this conversation." [Cherise, 11:09]

"When we invest time into our team and community it is more often than not going to be a direct correlation to the success of our business as a whole." [Cherise, 16:14]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The very first step to take to continue your education as a leader [2:34]
• How studio owners work toward encouraging feedback as an approach to continuing education and growth [4:28]
• Open form resources for growth and development [6:24]
• Strategies to allow for continued education [8:08]
• The way that you should prepare for coaching calls as a business owner [11:05]
• How to approach identifying best partner practices [12:54]
• Some sources for continued education [14:28]

Quotes:

"I really, really, believe ongoing education is what makes us hone in on our craft and within our industry." [1:43]

"I am a firm believer that 'one size fits all' does not work for most business owners. They really want that one-on-one support to identify what they need help with as a business owner." [10:23]

"Being vulnerable is so important, and I tell my clients this on Day One. You have got to be open and honest about all the things." [11:55]

"You have to really look in your community as businesses that you are impressed by." [13:30]

LINKS:

Episode 29: Importance of Continuing Education for Clients

Episode 28: Importance of Continuing Education for Staff

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

• Why it is so important to supply your client base with continuing education [0:47]
• What continuing education will look like in your studio if you want to have informed consumers [1:26]
• How continuing education for clients will impact both their both physical and mental health [2:33]
• Ways to foster starting, or continuing, a focus on physical and mental health [3:03]
• Why your clients will look to you on a personal level to educate and support them further [5:59]

Quotes:

"As you begin to consider your client base, it is important to note that it is your responsibility to supply them with continuing education." [0:47]

"Continue to update [your clients] on any policy updates and price changes. Just make sure that at every turn in your business, when things evolve, things change, [and that] your clients are also in the know of what's going on and the why behind it." [1:43]

"Find those connections that make their health and wellness a more holistic experience as part of being a member of your community." [5:12]

"You have the opportunity to connect with your clients on such a personal level as someone in their community who they see as their supporter." [5:37]

"Find things that inspire and excite you, and bring those back to your client base." [7:04]

LINKS:

Episode 28: Importance of Continuing Education for Staff

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why taking the time for initial staff training on your software is key [1:21]

• Tips for regular training and knowledge check-ins [2:46]

• Best sales practices for your staff to use [3:05]

• Why they must know and understand studio policies [4:20]

• Some studio and/or local initiatives you can use [6:15]

• How to empower your staff outside the studio [7:24]

• What can you do to promote continued education growth and development as a business owner [8:08]

• Additional ways to foster personal development and growth [10:10]

• How to being fostering communal development [10:55]

Quotes:

"No matter what stage of life they're in, everyone should always be learning something new." [1:02]

"Not only is it important to train them initially, but it is also crucial to check in on them." [1:57]

"Helping your staff continue to grow and understand their resources is so, so powerful." [2:39]

"You are a business that serves a community, and in order to continue serving your community and maintaining your staff, you need to make sure you are making proper sales efforts." [3:14]

"Our staff is our most powerful tool, so we want to make sure that we are giving them anything they need to succeed." [3:41]

"Feedback is very important and beneficial for all people in continuing education and growth." [5:58]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What a referral is within fitDEGREE [1:54]
• A bit about referral codes and links, and where to find them with the client app [3:24]
• What exactly happens once the client receives the link or code [6:05]
• A look at referrals from the admin side [6:24]
• How to begin implementing a referral program as a studio owner [8:00]
• Ways to filter and sort referrals within the fitDEGREE admin [9:59]
• Are you a studio owner with referral ideas? We want to hear them [10:49]

Quotes:

"When you think about these fitness businesses, a majority of their new clients, especially the conversions, coming from referrals, it just seemed to make a lot of sense that this was almost necessary to run a fitness business." [Nick, 1:16]

"A referral is essentially when you invite someone to the studio. You can send them a link, or you can give them a code that they enter when they create their account." [Nick, 2:01]

"I want to encourage my clients to drive referrals into the studio, and whoever gets the most referral conversions gets some type or reward." [Nick, 8:38]

"I'm curious to see what the feedback is that comes in, and what are all the ways you can leverage referrals and get results with dollars and cents, not just feel-good competitions." [Nick, 9:40]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why we have integrated social features into fitDEGREE [1:04]
• A look at the standard social features, such as digital gift cards [3:21]
• Digital gift card share links and how to utilize them [5:46]
• What to know about the share icons [7:17]
• A breakdown of the internal social features of friends list and requests [8:38]
• What the announcement board feature is about [13:11]
• How to use the gifting section and tips for promoting it to your customers [17:21]
• Why education is the key when it comes to the social features available [21:00]

Quotes:

"I have always believed that fitness and wellness routines are more consistent when you have friends that go to the physical space that you are going to." [Nick, 1:16]

"The importance of the friend request is what happens when you accept it. If you accept a friend request, that person can now see which classes you are going to and invite you to more classes." [Nick, 10:20]

"I think it is really one of those things that you can use to get your brand advocates to help you push new people to be more comfortable, faster." [Nick, 12:13]

"The gifting functionality is just a great way to put your business on autopilot, in a way that you wouldn't have necessarily thought of originally." [Megan, 18:55]

"It is clear here at fitDEGREE that we have been evolving to include all of our social features we can get into the mobile app and the admin." [Megan, 22:36]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How Cherise defines client appreciation [1:24]
• The benefits of showing authenticity [2:43]
• How happy clients will equal long-term clients [3:25]
• A look at growth through referrals [3:39]
• How to use quarterly client check-in to show client appreciation [4:23]
• Using B2B partnerships to give your clients special discounts [5:06]
• The importance of giving a personal touch, shout-out, or gifts for special occasions or sympathies [5:53]
• Ideas for in-studio and community events to celebrate your current clients and prospective ones [6:58]
• A reminder that client appreciation is essential [9:30]

Quotes:

"Clients are the bread and butter of any good business, so every now and then we have to consider what we can do to give back to them." [Megan, 0:42]

"Our industry is so focused on relationship building and genuine conversations, so we want to make sure we are saying 'thank you' to our clients." [Cherise,1:52]

"The reality is client appreciation efforts directly correlate with retention, which is key in our industry." [Cherise, 2:23]

"When our clients are happy, we keep them long term." [Cherise, 3:30]

"I am a firm believer that retention and client appreciation starts on Day One." [Cherise, 4:23]

"Because we create such close relationships with our clients, it is crucial for gyms and studios to implement meaningful and consistent client appreciation efforts." [Cherise, 9:40]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How all social gifting is a studio choice that can be enabled or disabled [1:32]
• The various social gifting features that are available to admin [3:43]
• The timing on gifting versus gift cards [5:46]
• Ways to purchase an event or series from your live calendar [6:22]
• A look at the client app social gift purchasing and purchase as a gift card versus account balance [7:33]
• What the process for sending digital gift cards from the app looks like [9:26]

Quotes:

"So even if you have your app settings turned off for gifting, you can always gift from your admin." [Ali, 3:44]

"Always keep in mind that if they want this to be more of a specific date service that is handed over to their client, maybe buy a gift card and that way you can control when it is given to your friend." [Megan, 6:09]

"From your schedule live view, if you have someone that wants to purchase an event or series for somebody else, you can do that from your live calendar." [Ali, 6:22]

"If you want to send them a nice gift and you don't mind when they get it, then purchasing from app is really the perfect way to get gifts to people immediately." [Ali, 11:01]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What an intro offer is in fitDEGREE [0:46]
• A breakdown of the intro offer creation process [3:02]
• How your clients will see your intro offer displayed [5:51]
• A few nuances with purchasing intro offers [6:51]
• What to be aware of with expiration timelines [8:11]
• How Intro offers are not compatible with discounts [9:17]
• Tips for testing and tracking your intro offers [11:45]
• Ways to train your staff on intro offers and the sales conversation on where clients can from there [12:26]

Quotes:

"Make sure if you are using a video that you have quality content, like a studio tour or welcome video, ready to go for these new clients to see." [4:41]

"The intro offer features make this specific payment option only available to cold clients. Clients who have never made a purchase or registration before will have a display at the very top of their app as they log in, which will advertise your intro offers to them." [6:20]

"For your intro offer 14 days is the sweet spot. Keep the offer long enough so that the client has time to commit, learn and love your studio." [11:26]

"It is always important to utilize any reporting you have to determine the success of your offers, and to know when it is time to pivot your sales model." [11:50]

LINKS:

[email protected] https://www.facebook.com/groups/fitDEGREE

https://calendly.com/fitDEGREE

https://www.fitdegree.com/blog