Matt Fitzgeralds most recent book is titled "How Bad Do You Want It?"  and we talk about the subject matter in detail on today's show including why he decided it needed to be written. Is mental toughness more important than be ing fit?  What are some ways to test your mental toughness?  How can you become more mentally tough and what do the best athletes in the world do the we may not?  All of this and more on the Fitz Ultra show.