A common question I get from listeners is how to fight against the roadblocks and barriers to innovation. In this week’s show, I address five of the biggest barriers to innovation. The list is based on the 2018 Innovation Leader study done in partnership with KPMG. The study surveyed Chief Innovation Officers in organizations ranging from small to large. As many of you have let me know, these barriers resonate with you. As we walk through the list, I will share my thoughts on each of these barriers to innovation.
The Roadblocks and Speed Bumps
First, here’s the list of barriers to innovation and how they rank among Chief Innovation Officers surveyed.
Politics, turf wars, no alignment. 55% of innovation leaders say this is the #1 issue.
Cultural issues. 45% claim this as the #2 barrier to innovation.
Inability to act on signals. 41% placed this at #3.
Lack of budget. 40% of innovation leaders found this to be the #4 obstacle.
Lack of strategy, lack of vision. 35% put this at #5.
Let’s take a closer look at these and what I would do to get around these barriers to innovation.
Number One: Politics, Turf Wars, No Alignment
There are many manifestations of politics be it people vying for credit or the corporate antibody. Politics can be a big challenge especially in large organizations. The higher people rise within an organization, the more risk averse and defensive they tend to become.
Turf wars can erupt when “innovation” is used in a team name or a position title. The innovation team creates an innovation for a product group. The product group team gives it an icy reception. It’s an invasion of their turf.
No alignment occurs when people within the organization are going in different directions. Leaders announce the need for innovation fast, but give no guidance. There’s no alignment of the activities or the overall organizational vision. This is a lack of leadership.
Here are ways to bring down these barriers:
Politics
Don’t worry about getting credit. It’s about the impact to the organization. Good leadership will recognize where the credit is due.
Don’t use the word “innovation” in a team name or job title. Innovation is not the realm of a single team. It should permeate the organization.
Turf Wars
Don’t innovate in isolation. Open up opportunities for innovation across the organization. Think ecosystem.
No alignment
Have focus up front and communicate that focus to your organization. When you define the where and what, you get maximum leverage. Quantity and quality of ideas will increase.
Number Two: Culture
Some of the underlying issues I’ve seen with culture are fear of failure and unwillingness to experiment. If these are concerns, a work around is to go stealth with your innovation.
But, if you really want to fix the problem…
Identify core values that encourage innovation.
Include the core values in employees’ performance reviews.
Number Three: Inability to Act on Signals