Strawberry Letter

Five Core Values for Success: Customer Service, Integrity, Teamwork, Accountability, and Respect


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Two-time Emmy and three-time NAACP Image Award-winning Television Executive Producer Rushion McDonald interviewed Ken Taunton, founder and president of The Royster Group, a nationally recognized, certified Black-owned professional staffing firm. Solidified with the five core values for success, including customer service, integrity, teamwork, accountability, and respect, The Royster Group is one of North America’s fastest-growing professional staffing agencies providing diverse and highly qualified executive-level talent for the public and private sectors, including healthcare and government.

Here are some interview highlights:

  • Ken established The Royster Group after noticing a need for more diversity, including women and people of color, in senior-level executive searches while employed at Korn Ferry.

  • A minority business enterprise certification legitimizes Black-owned businesses' capability and capacity to do business with Fortune 500 companies.

  • Healthcare support services careers are among the top job markets due to the nation’s growing population of people who need help caring for themselves.

  • As a new business owner, having a mentor who shares free information about important business decisions can help you avoid costly mistakes in the future. 

  • The U.S. Small Business Administration and SCORE are excellent resources for small business owners who need guidance on establishing the appropriate business model.

  • Established in 2001, The Royster Group is a multi-million-dollar firm with national clients in over 20 states. In 2023, Ken was named the U.S. Small Business Administration Small Businessperson of the Year for Georgia.

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