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In this episode of HCH Bitesize, brought to you by Holiday Cottage Handbook and Hostfully, we’re joined by Paul Anderson, Founder of The Social Media Hotelier.

Paul shares his top strategies for using Instagram effectively, focusing on how hosts and property managers can optimise their profiles, engage authentically with followers, and ultimately increase bookings. Whether you're new to Instagram or looking to refine your strategy, Paul’s tips will help you avoid common mistakes and make the most of the platform.

Paul covers key fixes for Instagram success, such as why the platform is a one-to-one channel, the importance of a strong profile, and how to stop chasing vanity metrics. He also reveals why a great photo is just the hook, while compelling captions are what truly sell your property. Don’t miss out on Paul’s expert advice, and be sure to use the code HCH to get 30% off his Instagram teaching programme!

1:57 Fix number one: Instagram is a one-to-one platform
4:32 Fix number two: your profile is vital
14:42 Fix number three: don’t post and ghost
18:26 Fix number four: stop chasing vanity metrics
21:26 Fix number five: the photo is the hook, but words sell
26:04 How often you should post
31:51 Use code HCH to get 30% off Paul’s Instagram teaching programme

Are you looking to streamline your operations and amaze your guests? Look no further than Hostfully! Try their top-rated property management software and award-winning digital guidebooks today (your first guidebook is free!). Join the thousands of satisfied property managers who trust Hostfully to grow their business: https://get.hostfully.com/46p7pafubra1

Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/

Hostfully: https://get.hostfully.com/46p7pafubra1

James Varley: https://www.linkedin.com/in/jdsvarley/

Paul Anderson: https://www.instagram.com/thesocialmediahotelier/

InstaBooked programme: https://thesocialmediahotelier.com/instabooked

Book a free consultation: https://calendly.com/thesocial/15-mins-1-on-1-with-paul

Got a comment or interested in being a guest on the show? Get in touch: https://www.holidaycottagehandbook.com/contact 

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