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Most MSPs are guessing when it comes to pricing. They look at competitors, pick a random per user number, and hope the margins work out. That is not a strategy. In this video, I break down the simple math every MSP owner needs to understand before setting prices. We walk through technician cost, tool stack cost, gross margin targets, and what your per user rate actually needs to be if you want to grow. I also show you a free MSP pricing calculator I built to help you run your own numbers in minutes. If you are under 1 million in revenue and want predictable profit instead of stress, this will help you see exactly where you stand. Download the free tool, run your numbers, and stop guessing your pricing.
By Growth Generators5
44 ratings
Most MSPs are guessing when it comes to pricing. They look at competitors, pick a random per user number, and hope the margins work out. That is not a strategy. In this video, I break down the simple math every MSP owner needs to understand before setting prices. We walk through technician cost, tool stack cost, gross margin targets, and what your per user rate actually needs to be if you want to grow. I also show you a free MSP pricing calculator I built to help you run your own numbers in minutes. If you are under 1 million in revenue and want predictable profit instead of stress, this will help you see exactly where you stand. Download the free tool, run your numbers, and stop guessing your pricing.

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