Online reviews are your online reputation. They promote your business, and might be constructive even when they seem negative. Often, if nothing else, the one or two negative reviews a business might receive each year are a learning experience. But what do you do when you receive an online review that isn’t a fair critique of the work you performed? What happens when you receive several reviews that are negative and/or vindictive. And finally, what do you do when you receive HUNDREDS? Bill Nashanian, of Nash Painting in Tennessee, knows. Bill has been on the receiving end of unfair and vindictive online reviews that has threatened his reputation and his business. As a result, he has learned how to scrub unfair, negative reviews from the web--but it takes some work. Perhaps you’ll learn a thing or two from his experience, and perhaps you'll breathe a sigh of relief that you only have to deal with one or two a year.