In this episode of the Flourish Academy Podcast, Heather shares her guest appearance on the PhotoBizX podcast with Andrew Helmich, the world’s leading photography business podcast. Heather discusses her 2025 predictions for photographers, focusing on three transformative forces: the power of technology and AI, the importance of relationship marketing, and the game-changing impact of mindset.

Heather draws on over 22 years of experience and shares actionable strategies to help photographers adapt, thrive, and elevate their businesses. Whether you’re a seasoned pro or just starting out, this episode is packed with insights to future-proof your photography career. Show Notes:

• Leveraging AI, outsourcing, and tools to optimize your workflow.
• Building meaningful client connections for long-term growth.
• Why success starts with how you think and how to shape your thoughts for growth. How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen dives deep into the often misunderstood topic of pricing. Learn why profitable pricing is just the starting point and discover how shifting your mindset and focusing on action can unlock the growth you’ve been seeking. Heather shares insights from her recent mastermind session, where photographers explored what might really be holding them back from achieving their goals. If you’ve ever felt stuck or unsure about your pricing or strategy, this episode will inspire you to take confident action.

Show Notes:

• The concept of profitable pricing and its importance in building a sustainable photography business.
• Why photographers fixate on pricing as the root of all problems and how this mindset limits growth.
• What else could be impacting your bookings and revenue?
• The role of a one-page marketing plan in driving client inquiries and revenue growth.
• The importance of discipline, consistency, and faith in your pricing and marketing strategy.
• Why social media isn’t always the cornerstone of a successful marketing plan. How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a concept that's been a game-changer in her life—reducing cognitive load. With relatable examples and actionable advice, Heather dives into how mental clutter and unaddressed tasks drain your energy and limit your ability to focus on what truly matters. By making small, intentional changes, you can reclaim your time, reduce stress, and create space for meaningful growth in your life and business. Tune in to discover how to manage your cognitive load and step into a more productive and peaceful version of yourself.

Show Notes:

•  What is cognitive load, and how does it impact your life?
•  Simple steps to reduce mental friction (like buying scissors for your garage!).
•  Why "future you" is worth the effort today.
•  How managing cognitive load benefits both your personal life and business.
•  Practical tips for tackling small tasks to free up energy for bigger goals.
•  The compound effect: How small, consistent actions lead to massive results.

How to Support the Podcast:

•  Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
•  If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

Heather Lahtinen: Website, Facebook, Instagram

In this powerful and impassioned episode, Heather Lahtinen shares strategies for overcoming the "nothing is working" mindset that can plague photographers and entrepreneurs. Drawing on real-life examples, coaching insights, and practical exercises, Heather equips listeners with the tools to manage their thoughts, navigate challenges, and find clarity in moments of frustration. Whether you're thriving or struggling in your business, this episode provides invaluable insights to help you grow, adapt, and succeed. Show Notes:

• Managing the “nothing is working” spiral
• Identifying the root thoughts that hold you back
• Why success isn’t about ease, but optimized challenges
• Practical strategies for building resilience and belief in yourself
• How to reframe obstacles as opportunities for growth

Mastermind

https://flourishacademy.mykajabi.com/offers/ocoL9p22

Elevate

https://flourishacademy.mykajabi.com/elevate

Private Coaching

https://flourishacademy.mykajabi.com/coaching How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a candid and transformative conversation with Michelle Crandall. Together, they explore the elusive tipping point in your photography business—the one thing that might be holding you back from achieving success. Heather dives into the importance of self-concept and how trust, or a lack thereof, can be the biggest roadblock to growth. If you're feeling stuck, frustrated, or uncertain about the next step in your journey, this episode is for you Show Notes

• What is the Tipping Point?
• Discussion of Malcolm Gladwell’s concept of a tipping point and its application to photography businesses.
• Identifying the one critical factor that often holds photographers back.
• Self-Concept and Trust:
• How your view of yourself as a photographer impacts your business success.
• The role of trust in taking the next step and handling potential challenges.
• The Stories We Tell Ourselves:
• Exploring the narratives that prevent growth.
• Michelle’s fear of being "too successful" and its emotional roots

How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

Heather Lahtinen: Website, Facebook, Instagram

Michelle Crandall: https://www.petsinfocusphoto.com/

In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive into their entrepreneurial journeys, sharing the highs, lows, and pivotal moments that shaped their careers. With over 36 years of combined experience in photography and business, Heather and Nicole discuss how embracing change, leaning into challenges, and following passion have transformed their businesses—and their lives. Whether you’re just starting out or considering your next big move, this candid conversation offers insights, inspiration, and actionable advice. Show Notes:

• The beginnings of Heather’s and Nicole’s photography careers.
• Major pivots in business: Knowing when to shift and why.
• Facing challenges: Revenue dips, growing pains, and lessons learned.
• Building successful educational platforms: The story behind Flourish Academy and Hair of the Dog.
• The importance of aligning your business with your passion.
• The difference between quitting and pivoting with purpose.

How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

Heather Lahtinen: Website, Facebook, Instagram

Nicole Begley: https://hairofthedogacademy.com/

In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the often-debated topic: is photography a luxury or a necessity? She unpacks the beliefs that may be holding photographers back in their businesses, explores how mindset shifts can revolutionize your approach to marketing, and provides actionable tips for showing up in a service-oriented way. Whether you’re struggling with self-doubt or hesitant to market yourself, this episode will empower you to embrace your value and cultivate the energy needed to connect with clients confidently.

Show Notes:

• Why many photographers see their work as a luxury and how this impacts their business.
• The distinction between "get energy" and "serve energy" and how it affects your marketing efforts.
• A real-life coaching story that demonstrates how shifting beliefs can lead to breakthroughs.
• Practical steps to reframe your thoughts about photography’s value.
• The three-step marketing framework: Meet people, tell them you’re a photographer, and make an offer.

How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather dives deep into the often-overlooked topic of money mindset. Drawing on her engineering background, she explains how optimizing your thoughts around money can lead to profound financial breakthroughs. Heather shares her personal journey, resources, and the principles behind her two transformative courses, Empowered and The Wealthy Photographer. Whether you're thriving or just getting by, this episode will help you identify inefficiencies in your money thinking and guide you toward building wealth and financial peace.

Show Notes:

• Heather’s journey of improving her money mindset over the past decade.
• How an engineering mindset helps optimize your financial approach.
• Understanding your default money philosophy and creating a new one.
• Increasing your capacity to "have and hold" money.

How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

Heather Lahtinen: Website, Facebook, Instagram

In this episode, Heather Lahtinen and Nicole Begley dive deep into the hidden fears that hold photographers back from sharing their work. They explore how societal expectations, self-doubt, and fear of judgment can influence photographers' decisions to keep their art to themselves. Heather shares her journey and insights from coaching in the Elevate program, including the incredible mindset shifts that have helped photographers achieve their business goals, land major sales, and show up confidently. Tune in for a heartfelt, insightful discussion on how to break free from limiting beliefs, find courage, and share your unique perspective with the world.

Show Notes:

• The role of “sneaky thoughts” and how they can dictate behavior without us realizing it.
• Insights from the Elevate program and recent success stories from participants.
• Real stories of photographers landing bigger sales and meeting ambitious income targets by adjusting their mindset.
• Heather and Nicole discuss the impact of family, friends, and peers’ judgments on a photographer's confidence.
• How to unpack the root of hesitation and determine if your fears are true or just a “thought habit”.
• The Teddy Roosevelt/Brené Brown quote about judgment and why it’s freeing to know people will judge no matter what.

How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

• Heather Lahtinen: Website, Facebook, Instagram

• Nicole Begley: https://hairofthedogacademy.com/

Book a unique 90-minute coaching session with Heather during Black Friday Week, beginning November 25th. https://flourishacademy.mykajabi.com/2024deals

In this episode of the Flourish Academy podcast, Heather Lahtinen shares insights from a week of coaching photographers who are grappling with roadblocks in their business growth. Heather dives into how mindset and experimentation play crucial roles in overcoming these obstacles, focusing on how to reframe common struggles, manage self-doubt, and find opportunity in setbacks.  She also shares her “scientific method” approach to trying new ideas, tackling failure, and continuing forward when things don’t go as planned.

Show Notes:

• Heather’s Coaching Notes: Insights and common challenges photographers face while growing their businesses.
• Mindset Shifts: The importance of reframing “dead ends” and embracing experiments.
• The Scientific Approach: Using the scientific method to test strategies, let go of perfectionism, and get creative.
• Facing Disappointment: Learning to trust yourself to handle setbacks and move forward with resilience.
• Inspiration from Thomas Edison: Lessons from Edison on resilience, persistence, and experimenting with courage.
• Resources Mentioned:
  • The Obstacle is the Way by Ryan Holiday
  • Atomic Habits by James Clear

How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Connect:

Heather Lahtinen: Website, Facebook, Instagram