In this episode of the Flourish Academy Podcast, host Heather Lahtinen and guest Nicole Begley dive into the power of selling an experience rather than just a product. Using the viral success of the Jellycat Diner in New York as a real-world case study, they unpack how scarcity, storytelling, and elevated presentation can transform something ordinary into something highly desirable and premium-priced.

Heather and Nicole connect these lessons directly to the photography industry—showing photographers how they can use experience-driven marketing to raise prices, attract premium clients, and build a loyal community.

Whether you've ever hesitated to charge more or simply want to build a luxury brand, this conversation will shift the way you think about value. Show Notes:

• Why focusing on experience matters more than the product itself

• Nicole's story of trying to book the Jellycat Diner

• How Jellycat created scarcity and desire around stuffed animals

• The psychology of "perceived value" and pricing

• Overcoming mindset blocks about being "overpaid"

• How to translate luxury selling into your own business

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Join our next free coaching workshop: www.getcoachedbyheather.com

Connect:

Heather Lahtinen: Website, Facebook, Instagram

Nicole Begley: https://hairofthedogacademy.com/