March 04, 2024

Flower Farming in a rural area with self-serve You Picks and adjusting your product to meet the customer base with Meadow Forge Flower Farm

46 minutes

In this inspiring episode of our podcast, we delve into the vibrant world of flower farming with Hillary, the pioneering force behind Meadow Forge Flower Farm. Nestled in the heart of a rural landscape, Meadow Forge is not just a farm; it's a testament to innovation, sustainability, and the beauty of nature's bounty.

Hillary takes us on a journey from the farm's humble beginnings to its current status as a thriving, profitable business. She shares the challenges and triumphs of running a farm in a rural area, where logistics and market reach can often be hurdles. However, with creativity and a deep commitment to her community and the environment, Hillary has turned these challenges into opportunities.

A central theme of our conversation is the farm's unique approach to engaging customers and generating revenue. Meadow Forge Flower Farm has embraced a self-serve, "you-pick" model, allowing visitors to immerse themselves in the beauty of the farm and handpick their own flowers. Hillary explains how this approach not only creates a memorable experience for visitors but also supports the farm's operational efficiency and sustainability goals.

We also discuss the practical aspects of flower farming, from crop selection and seasonal adjustments to marketing strategies and community engagement. Hillary shares her insights on how to build a loyal customer base, leverage social media, and create events and workshops that celebrate the farm's offerings.

Throughout the episode, Hillary's passion for her work and her community shines through. She offers valuable advice for other entrepreneurs looking to start or grow their businesses in rural areas, emphasizing the importance of adaptability, community engagement, and staying true to one's values.

Join us for this episode of Sunny Mary Meadow, as Hillary from Meadow Forge Flower Farm shares the secrets behind her blooming success. Whether you're a budding entrepreneur, a flower enthusiast, or someone who appreciates the beauty and potential of rural businesses, this episode is sure to inspire.

It’s not a matter of finding the right price point, but simply volume of customers that best fit a product.

Check out Meadow Forge:

https://www.meadowforge.co/

https://www.instagram.com/meadowforgeflowerfarm?igshid=YmMyMTA2M2Y%3D

https://www.facebook.com/meadowforgeflowerfarm/

Follow Liz on instagram @sunnymarymeadow https://www.instagram.com/sunnymarymeadow/

www.sunnymarymeadowcoaching.com

www.sunnymarymeadow.com

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