Today's episode is brought to you by Sound Agriculture: https://www.sound.ag/

The Yield: https://www.theyield.com/

"From Farms to Incubators" book: https://bookshop.org/books/from-farms-to-incubators-women-innovators-revolutionizing-how-our-food-is-grown/9781610355759 

Joining us on today’s show is Ros Harvey, founder and CEO of The Yield, which is an Australian agtech company that focuses on leveraging data science to provide large specialty crop producers with digital playbooks to improve farming operations and supply chains. The Yield is planning an expansion into the U.S. market this year after establishing themselves in Australia over the past seven years. We have an interesting conversation about their approach to farm data, why their playbook is a different approach from other digital ag companies, her thoughts on data ownership, and the need for more holistic approaches to agtech.