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This episode’s guest is Lauren DiMartino who is leading the US brand development for Kids Ride Shotgun. There’s no better first step into the world of mountain biking than the Kids Ride Shotgun child seat. Learn why focusing on kids is important. Topics include changing the way we are teaching kids to ride, developing a customer for life, and keeping the cycling sport growth going so it does not age out. So much in this conversation for retailers of all sizes. 

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